Today's guest post comes from Cressey Sports Performance co-founder and vice president, Pete Dupuis.
Lost in all of the excitement surrounding yesterday’s announcement of Cressey Sports Performance’s soon-to-open second facility, is the fact that our business officially turned seven years old yesterday! It was on the 13th of July way back in the summer of 2007 that Eric, Tony and I decided to dive headfirst into an entrepreneurial lifestyle.
Rather than recycle the same old song and dance covering a list of our seven proudest moments, I will be taking a new approach in the 2014 edition of our annual birthday post. This time around, I’m going to outline the seven reasons that we are in a position to begin expanding our business and brand to other parts of the country.
This isn’t going to be a seven-point bullet list of “how to add additional locations to your existing model”. Instead, this is going to be my way of highlighting the importance of employing good people who genuinely care about their clients, care about each other, and make it a priority to have fun every time they show up to work. I don’t think that Eric or I currently do enough to illustrate how much we appreciate our team, so this piece is a long time coming.
Gym owners with book smarts are useless without a good team
The first discussion point I like to cover during our business consultations here at CSP is the fact that the foundation of our success is quality customer service. Who really cares if you’re exceptionally talented at assessing athletes and designing individualized programming if you’re socially inept to an extent that people can’t bring themselves to spend 90-minutes with you?
With this in mind, it should make perfect sense that I believe the seven “reasons” we’re in a position to expand are actually the collection of faces that our clients see on a daily basis. We couldn’t possibly open a second gym AND continue to operate our showcase facility simultaneously without an exceptional team of individuals who are dedicated to making both places special.
To give you a feel for what I’m talking about, consider this…
Over 3,000 athletes have now trained at CSP. That means 3,000+ assessments, some multiple of that number in individualized programs, and just a shade under 100,000 supervised training sessions executed since 2007. It is probably going to blow some people’s minds when I tell you that Eric didn’t assess every athlete and write every one of these programs himself. In fact, assessment and programming responsibilities are spread evenly throughout my staff of strength coaches here at CSP, and each one of them has their own unique specialties under our "umbrella."
What I think makes our staff amazing
This piece serves as MY perspective on what makes our entire staff unique, inspiring, caring, talented, ambitious, etc. There are, in fact, exactly seven of us who qualify as full-time staff here at CP. Since I happen to be one of the seven, you’re all about to get cheated out of a seventh “reason”, because I’m most certainly not covering what I like about myself!
Here’s a look at six people who I believe qualify as the crème of the fitness industry crop, beginning with our newest team members:
Stacie Leary – Office Manager
While Stacie is not a coach here at CSP, she is the first person that every single client through the door encounters. Stacie started as a client in 2013 and fell in love with the training environment. When our last Office Manager Paige departed (CP Hall of Fame staff member, by the way), Stacie was the first to inquire about the position.
In the brief time since she’s been a part of our team, I’ve had more than a few clients find their way into my office to tell me that she’s doing an exceptional job. Her attention to detail borders on psychotic, which is EXACTLY what we need at the front end of our business.
Most importantly to me, Stacie genuinely cares about doing her job to the best of her ability. This is reflected on an almost daily basis as I receive text messages and emails from her making suggestions for improving the customer experience here at CSP. All of these messages roll in during times when she is “off the clock.”
Andrew Zomberg – Strength and Conditioning Coach
There are a lot of characteristics about Andrew that I appreciate, but my favorite happens to be the way he came to be part of the “CSP Family.”
Back in the beginning of 2012, we decided to hire a new full-time strength coach. We chose to open the opportunity up to candidates from all different backgrounds and Andrew submitted an application. When the dust settled on the close to 100 candidate materials we reviewed, he happened to be in the final three candidates for a position that ultimately went to Greg Robins.
Fast-forward to the spring of 2013, when I found Andrew’s name at the top of the applicant pool for our coming summer internship. While this may not have been the most shocking occurrence in the world, I really appreciated the fact that he was eager to earn a spot in an unpaid internship program a year after just barely missing out on a paid opportunity with us. Not to mention the fact that Andrew and his wife were expecting a child, and settling in to a new life in New Hampshire after having recently relocated from Philadelphia.
Long story short, he genuinely cared about becoming a better coach. His decision to put in hundreds of unpaid hours to accomplish this over the coarse of that summer ultimately resulted in a full-time offer being extended his way. I’ve been thrilled by his contribution. And, his devotion to continuing education still remains strong; he spent his last "day off" observing elbow and knee surgeries.
Greg Robins – Strength and Conditioning Coach
As noted above, Greg became a member of our team back in the spring of 2012. Since that time, he’s coached thousands of hours of training sessions, assessed countless athletes, and designed more programs than he probably ever imagined he would. He’s also been a regular contributor to EC’s website, and helped me to build a thriving bootcamp program here at CSP.
Outside of being a well-liked coach on the training floor, Greg is undoubtedly the quirkiest individual I’ve ever met. He sings loudly (completely off-tune) at unexpected times, has survived entirely on the brisket he smoked in his backyard for multiple weeks at a time, and has a strange fashion sense.
This past spring, as we were transitioning our Office Manager role from Paige to Stacie, I asked that each of my coaches work a single day of the week at the front desk so that they could gain an appreciation for the front end of our services. I think that our coaches tend to underappreciate this piece of the client experience, so this seemed to be the most effective way to educate them.
Greg took the role seriously, showing up for his first day at the front desk wearing a blazer. When I asked what inspired him to clean up his look, he told me “I wear gym clothes in the gym, and office clothes in the office. There’s no in between with me.” As you can see above, I requested that he pose for a picture. Since he insisted that we figure out a way to incorporate the plant and a baseball bat, I opted for a nice spread of images.
Never a dull moment with Mr. Robins, and I love it.
Chris Howard – Wears many hats
Other than our co-founders, Chris is by far the longest tenured CSP staff member. He completed an internship with us during the fall of 2008 and ultimately joined the team as a full-time strength coach just over a year later upon completion of a massage therapy program. Chris is a strength coach, licensed massage therapist, nutrition guru, and internship education coordinator here at CSP. He does it all.
I know for a fact that Chris cares as much about this place as us owners do. I say this because he makes his way in to my office at least once a week with one or more ideas of how we can improve our systems. He is single-handedly responsible for recording and documenting all of the content delivered in our weekly in-services and for creating an on-boarding manual for our incoming interns which essentially has them arriving on day-one ready to coach. Most importantly, he takes the initiative to systemize, organize and distribute all of this material on his own.
Earlier, I mentioned that my staff members care about not only our clients, but also each other. Chris clearly illustrated this concept just a few short weeks ago when he and his longtime girlfriend Jess volunteered to drive to my house on a Saturday night and babysit my three month old son so that my wife and I could escape for our first date night as parents.
Much like the rest of my team, Chris is as much a friend as he is an employee.
Tony Gentilcore – Co-Founder & Strength and Conditioning Coach
Tony is the most humble personality in the fitness industry. As one of the faces of CSP, Tony is a prime example of the continuity our clients look forward to in their training sessions. What these clients usually do not realize is that outside of the walls of our facility, Tony has thousands of loyal readers, Twitter followers, and fans in general who rely on his training insight on an almost daily basis.
One of the problems with being as nice as Tony can be, is that he is vulnerable to relentless verbal assaults from people like Matt Blake, and often finds himself the subject of our “Quote of the Day” featured on the CSP Facebook Page. To this day, the most “liked” quote I’ve ever shared came from a 14-year-old female client who said:
“You know what, Tony…at first you appear to be a pretty intimidating guy with your big arms and shaved head. But then you wont stop talking about your cat, and I realize that you’re painfully soft.”
As much as it is fun to bust on his gentle nature, this underappreciated style is what makes him such an effective coach and talented writer. He was standing right there alongside me with a broom in-hand seven years ago as we prepared a brutally hot empty warehouse to be our first gym, and for that reason will forever share a bond with Eric and me.
Eric Cressey – President, Strength and Conditioning Coach, Future Exhausted Dad
Given that you are reading this on Eric’s website, I obviously do not need to outline his resume.
All I will say is this: Eric literally cares about every single aspect of how this business operates, from the program design, to the equipment selection, to social media, and everything in between. He eats, sleeps, and breathes Cressey Sports Performance.
One of the more common questions I receive from industry professionals considering opening their own facility is how to go about finding a business partner who clicks with you on both a personal and professional level. Unfortunately, I don’t have an answer to this question. I say this because Eric is truly one of a kind. Not only is he the smartest person in every room he walks into, but he also happens to have a work ethic that does not exist in anyone else. It is for this reason that I expect CSP to be uniquely productive and successful for years to come.
How’s that for a competitive advantage?!?!
Pete Dupuis – Vice President & Business Director
This guy shows up, answers calls, writes a few emails, and calls it a day. His report card reads: “Meets Expectations.”
Note from EC: in working in some humor, Pete has failed to give himself the tremendous amount of credit he deserves. Without him, the trains don't run on time at CSP, as every hour of training requires an hour of planning that goes on behind the scenes. And, logistics aside, we have Pete to thank for the unique look of our facility, witty "Quotes of the Day"on our Facebook page, and the fact that every training session is actually a social experience where clients feel right at home. We wouldn't be where we are without him and the immense amount of intellectual and emotional "capital" he's invested in the business.
Here's to seven more years of fun!
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