Home Posts tagged "Cressey Sports Performance"

Random Thoughts on Long-Term Fitness Industry Success – Installment 6

It's time for the March installment of my thoughts on fitness career insights.

1. Four broad categories make your business successful.

I used to think that having a successful business in the fitness industry - or any industry, for that matter - was about two things: Lead Generation and Lead Conversion. Lead generation refers to how many people are inquiring about your gym, and lead conversion is how many of those people actually join your gym (or sign up to train with you). This is a very shortsighted view, though, as it doesn't take into account two super important systems components.

Retention is what ultimately differentiates the most successful gyms and trainers in the business, and it really doesn't fall under either of these categories. Retention is what magnifies your lead generation and conversion efforts over the course of a training career.

Efficiency is the other factor that you only understand once your business gets larger. Let's say you crush it on lead generation and lead conversion - and your retention is great - but you have a massive staff, insane utility expenses, an unreasonable lease, and are open 24 hours a day. You aren't very efficient, so the high expenses (and headaches) offset the gross revenue figures you're generating. Knowing how to "trim the fat" from an expenses standpoint is imperative to manage growth. Little things like switching to a new credit card processor or different payroll company can save you thousands without impacting your client experience at all.

If your business is struggling, take a look at those four factors and pick where you can improve the most - and the quickest. Pick the low-hanging fruit first.

2. There are four kinds of products/services.

I learned this all the way back in my undergraduate business education. You have new and old products/services, and new and old markets/customers.

SameNewProduct

I'll use Cressey Sports Performance as an example. We are well known for our work with baseball players.

When we get a new baseball player referral, it's the same product, old market scenario. We have all the systems in place for it. The line gets blurred a bit when the same product is rolled out to a new geographic area (i.e., nationwide vs. local), so you could argue that it "blends" with...

...Same product, new market: If we decided to take our baseball training principles and push them heavily to quarterbacks, swimmers, and tennis players, then it would be a same product, new market scenario.

When we first offered massage therapy, nutrition consultations, pitching instruction, and CSP clothing to our baseball players, that was a new product, old market scenario. 

If we decided to start producing a CSP branded javelin and pushing ourselves heavily to track and field throwing athletes, that would be a new product, new market scenario.

When you consider all these options, it becomes readily apparent that the two easiest ways to grow are using everything other than the new product, new market scenario.  It requires extensive resources and a huge leap of faith. It's far easier to sell an old or new service to an existing marketing than it is to acquire a brand new customer base completely. And, it's easier to sell your same service to and old or new market because you can fall back on your results and your reputation.

As with point #1 from above, it's easiest to pick the low-hanging fruit.

3. YOU are an appreciating asset that is tax-deductible.

With tax time at hand, here's an interesting observation: when you invest in yourself relative to your profession, it's usually tax deductible. Maybe it's a seminar you attend or DVD you purchase. It might be your fitness recertification fees, or what you spend on a CPR/first aid refresher. Perhaps it's some new equipment you purchase to use with clients, or the mileage you drive to observe a fellow professional in action so that you can learn. 

PB

You can't write off the Starbucks you drink, the new watch you got, or the fancy car in your driveway (well, unless it's a business vehicle, but that's a loaded topic). The point is that the government essentially incentivizes you to invest in yourself and your professional development, but it doesn't reward blowing money on "stuff" that doesn't make you better at what you do professionally or more likely to make money.

With that in mind, as the spring/summer seminar circuits start up, remember that the cost of attending a seminar - from registration fees to travel expenses - are deductible against your income. When you consider state and federal income taxes, most folks will actually get back upwards of 25-50% of what they pay for the seminar in question - and that doesn't even include the financial impact it could have on you if it helps you to become a more well rounded, marketable, and successful fitness professional. Invest in yourself and you'll never regret it.

We're hosting one such game-changing seminar at Cressey Sports Performance in Jupiter, FL on April 9. Brian St. Pierre, the Director of Performance Nutrition at Precision Nutrition, will be delivering a fantastic nutrition talk that was a big hit when he presented it at our Massachusetts facility last year. The early-bird registration deadline is fast approaching, and you can learn more about it HERE

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6 Key Factors for Developing Pitchers

When you ask most people what makes an elite pitcher, you’ll usually get responses like “velocity,” “stuff,” and “durability.” And, certainly, none of these answers are incorrect. However, they all focus on outcomes.

When you dig a bit deeper, though, you’ll realize that these successful outcomes were likely heavily driven by a collection of processes. If you rely solely on what the radar gun says or how many runs one gives up as success measures, you don’t really learn much about development. Conversely, if you dig deeper with respect to the characteristics of an aspiring pitcher’s approach to development, you can quickly recognize where some of the limiting factors may be. Here are six characteristics of any successful pitching development approach:

1. Openmindedness

Very simply, the athlete has to be willing to try new approaches to further his development. What gets you from 80mph to 88mph will rarely be what takes you to 95mph. Openmindedness precedes buy-in, and you’ll never make progress if you aren’t fully bought in. Twins pitcher Brandon Kintzler had a significant velocity drop from 2014 to 2015 - and that loss in velocity contributed to him spending most of 2015 in AAA instead of the big leagues. Fortunately, those struggles led him to being openminded - even at age 31 - to trying out Cressey Sports Performance programming, and he regained his previous velocity and then some. And, before 2016 was over, he was their big league closer.

Kintzler2

2. Prioritization

Good assessments identify the largest windows for improvement/adaptation, and excellent programs are structured to attack these growth areas. All too often, athletes simply want to do what they enjoy doing as opposed to what they really need to be doing. Of course, this relates back to the aforementioned “buy-in” described. Another MLB closer, Rangers pitcher Sam Dyson, saw an even bigger velocity jump after his first off-season (2013-14) with CSP.

samdysonvelo

A big chunk of that had to do with a greater focus on soft tissue work and mobility training to get that fresh, quick arm feeling back. Sam loves to lift and would tend to overdo it in that regard, so he actually improved by doing less volume. Effectively, he had to prioritize removing excessive fatigue - and implementing strategies to bounce back faster.

[bctt tweet="You can't take a fitness solution to a fatigue problem and expect positive results."]

3. Attention to Detail

Inattentive throwing, mindless stretching, and half hazard lifting techniques all come to mind here. It drives me bonkers to see athletes “give up” reps, and my experience has been that this is the most readily apparent thing you notice when you see high school athletes training alongside professional athletes. When it comes to throwing, athletes need to learn to throw with both intent and direction. Corey Kluber is among the best I've ever seen in this regard; whether it's in lifting or throwing, he never gives up a rep with wasted, distracted effort - and it's no surprise that he's become such a consistent high-level performer in the big leagues over the past four seasons.

eckluber

4. Diligence

A great program can be rendered relatively useless if it’s executed with mediocre efforts. The truth is that while many athletes Tweet about hard they work, the truth is that very few of them actually putting in the time, effort, and consistency needed to even come close to their potential. Another Cy Young award winner and CSP athlete, Max Scherzer, takes the cake on this one. Max is always looking for ways to make individual exercises and training sessions harder by adding competition.  He'll have other athletes jump in to chase him during sprint and agility drills, and he'll regularly reflect back on previous week numbers to verify that progress is always headed in the right direction.

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5. Continuity

I think this is one of the biggest struggles with developing arms in the college environment. The nature of the academic and athletic calendars – in combination with NCAA regulations – makes it very challenging to have continuity in pitchers’ throwing programs. As a result, there is a lot of ramping up and shutting down throughout the year. Athletes don’t get the consistency needed to optimally develop, and they don’t get the rest needed to optimally recharge. When you chase two rabbits, both get away.

6. Environment

The right training environment makes a good athlete great, and an average athlete good. It’s why we’ve gone to such great lengths to foster a “family” environment at both Cressey Sports Performance facilities. We want athletes to feel like they are a part of something bigger than themselves, thereby increasing accountability to something more than just a workout sheet.

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Interestingly, as you look at these six factors, points 1-4 are intrinsic (specific to the athlete), whereas points 5-6 are extrinsic (specific to the environment/circumstances). Points 5-6 have a massive impact on points 1-4, though.

In Switch: How to Change Things When Change is Hard, authors Chip and Dan Heath note that while you will almost never effect quick change a person, you can always work to change the situation that governs how a person acts - and do so relatively transiently.

With that in mind, changing the situation by heavily emphasizing continuity and environment are outstanding avenues to enhancing the previous four factors. First, you’re more openminded if you see training partners getting great results with training approaches you haven’t tried before. Second, you also learn to prioritize when you look around and athletes are outperforming you in certain areas. Third, you pay more attention to detail when you’re surrounded by other athletes working toward the same goal. Fourth, your diligence is enhanced when there is a competitive environment that challenges you to be better each day. And, all these improvements are magnified further when continuity is in place; they happen consistently enough for positive habits to develop.

An appreciation for how these six factors are related is why we structured our upcoming Collegiate Elite Baseball Development program for the summer of 2017 the way we did. The program is 10 weeks in length (6/5/17 through 8/12/17) to ensure optimal continuity. It's for pitchers who are not playing summer baseball.

Each athlete will begin with a thorough initial movement assessment that will set the stage for individualized strength and conditioning programming - which corresponds to six days a week of training.

There will also be individualized throwing progressions designed following initial assessment, and ongoing throwing training - weighted ball work, long toss, and bullpens (including video analysis) as part of the group.

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All the athletes will receive manual therapy with our licensed massage therapist twice a week, and nutritional guidance throughout the program.

Last, but not least, we'll incorporate a weekly educational component (a presentation from our staff) to educate the athletes on the "why" behind their training.

The best part is that it'll take place in a motivating environment where athletes can push each other to be the best they can be. By optimizing the situation, you can help change the person.

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Interested in learning more? Email cspmass@gmail.com - but don't delay, as spaces are limited and we'll be capping the group size.

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Overlooked Uses for a J-Band – Part 2

It's time for part 2 of "things you aren't doing - but SHOULD be doing - with a Jaeger Band." In case you missed it, be sure to check out Part 1, too. Also, be sure to pick up a J-Band HEREif you haven't already done so.

Without further ado, here are five more exercises to try with the oh-so-versatile J-Bands!

6. Core-Engaged Dead Bugs

In this core stability drill, we use the tension from the band to build some extra core stiffness to resist lumbar extension (lower back arching) and (to a lesser extension) rotation during leg lowering. Add a big exhale at the bottom to fire up the anterior core and reaffirm good positioning.

7. J-Band Assisted Leg Lowering

This builds on our previous drill from a core stability challenge standpoint (straight leg is harder than bent-knee), but also helps individuals improve their hip mobility. Make sure to double up the band to get sufficient resistance, - and don't do this with cleats on!

8. J-Band Assisted Quadruped Band-Assisted Thoracic Rotation

Here's a Functional Movement Systems inspired drill we'll use with those athletes who have very limited active thoracic mobility into extension. In other words, they passively rotate well (with the assistance of the assessor), but can't get to that same range of motion actively. The band assistance reduces the gravity challenge against which an individual has to extend and rotate.

9. Band-Assisted Overhead Squat

I've traditionally done this drill with a TRX, but one day, I had an athlete try using the J-Band on the road when he didn't have a TRX handy. His immediate response was that it was "frying" his lower traps. Maintaining continuous tension in scapular posterior tilt and thoracic extension really takes this squat pattern assistance drill up a notch. 

10. Side Bridge with Horizontal Abduction

Once an individual gets a solid feel for arm care, I'm all for integrating core stability with scapular control and rotator cuff challenges. This is one advanced progression along those lines. I say "advanced" because many individuals struggle to get a true "T" positioning on horizontal abduction; instead, they'll yank down with the lats (more on that HERE). That said, I recommend athletes perform this on video or with a coach watching the first time, as they'll usually be in the wrong pattern. The goal is 90 degrees of arm elevation, and you should feel this predominantly in the mid-traps.  

That wraps up this two-part series - but it's certainly just the tip of the iceberg when it comes to innovative exercises you can integrate with a versatile piece of equipment like Jaeger Bands. With that in mind, if you don't already have a set in your training bag, I'd highly recommend you pick up a J-Band. Your arm - and the rest of your body - will thank you for the investment!

jBands

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A Sneak Peek Inside Corey Kluber’s Off-Season Training at Cressey Sports Performance

Earlier this week, a crew from MLB.com visited Cressey Sports Performance in Massachusetts for a feature on former Cy Young winner Corey Kluber's offseason training.

kluberoffseason

Today, the article ran at MLB.com; check it out:

Indians Corey Kluber Training Hard for 2017

Some of the topics covered included:

  • Weighted ball training
  • How we've modified Corey's off-season after his big workload in the 2016 regular season and post-season
  • Transitioning from "rested" to "ready" each off-season
  • "Money-maker" exercises

Again, you can check it out HERE.

Have a great weekend!

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Strength and Conditioning Stuff You Should Read: 1/26/17

It's time for this week's list of recommended strength and conditioning reading. With this week's launch of Cressey Sports Performance Innovations ($50 off through Sunday at midnight), we're going with a CSP staff theme here.

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Believe It Or Not, CSP Isn't a One-Man Show - Pete Dupuis authored up this great post about how to build up a multifaceted fitness team instead of just a one-man show. It's a great read for anyone who aspires to own a facility one day (or already has one). 

Technique Tuesday with Tony Bonvechio - You might not know that CSP coach Tony Bonvechio posts a thorough technique video each Tuesday morning on the CSP-MA Facebook page. Here's this week's:

6 Ways to Improve Your Bench Press Lockout - This is another great contribution from Tony Bonvechio, there resident bench press expert at CSP!

Top Tweet of the Week

Top Instagram Post of the Week

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Cressey Sports Performance Innovations is Now Available!

When people ask me for my top business mistake, without hesitation, I answer, “Putting my last name on Cressey Sports Performance.”

When I say this, most folks assume that I’m referring to the fact that it’ll make the business harder to sell way down the road. Or, they recognize that it means everyone will expect me to answer the phone each time someone calls the office. And, these individuals aren’t wrong; these are certainly issues. However, they aren’t the primary source of my frustration with this mistake.

Rather, without even knowing it, putting my name on the facility undermines just how outstanding the rest of our staff at both Cressey Sports Performance facilities are. In fact, my business partner, Pete Dupuis, often refers to himself as “the guy behind the guy” even though he’s one of the brightest business minds in the industry – and every bit as integral to the success of CSP as I am.

This is something I’ve worked hard to remedy – and today, I have an announcement that will continue this momentum in the right direction.

Today, we introduce Cressey Sports Performance Innovations, a collaborative resource from the Cressey Sports Performance team. Eleven staff members from our Hudson, MA and Jupiter, FL facilities have each contributed a presentation “from their wheelhouse” to this product – and we’re really excited with how it turned out. I learned a lot in reviewing the 11+ hours of webinars, and I’m confident you will, too.

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This 100% digital/online resource is now available at an introductory $50 off discount through this Sunday at midnight.

For more information, please visit www.CSPInnovations.com

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3 Tips for Improving Shoulder Health and Performance

Today's guest post comes from my good friend and Elite Baseball Mentorships colleague, Eric Schoenberg. Enjoy! -EC

It is well documented that shoulder pain/injury is a primary reason for lost time in the gym and on the baseball field. Often times, the culprit is not poor exercise selection, but instead poor exercise execution. Most high level performers are going to do the work that we ask them to do, the issue is whether they are practicing getting better or practicing getting worse.

The following three tips will be useful for any strength coach or physical therapist to help ensure optimal function of the shoulder.

1. Understand and Appreciate Relative Stiffness.

There are several examples of relative stiffness around the shoulder that can result in faulty movement, pain and/or decreased performance.

A primary culprit occurs when the relative stiffness of the deltoid is greater than the rotator cuff. The result of this will be superior translation of the humeral head.

55-deltoid-pull

This can lead to undersurface rotator cuff tears, biceps tendon irritation, cyst formation, inferior glenohumeral ligament tears, or humeral head abnormalities – all of which are common to throwers.

Consider this when attempting to strengthen the cuff. Check to see if the humerus is in extension, as demonstrated in this photo. This faulty "elbow behind the body" pattern will lead to over-recruitment of the posterior deltoid:

humeralextension

You also want to cue the athlete away from excessive horizontal abduction, as demonstrated in the next photo. Prone external rotation with no support results in increased use of deltoid to support the arm against gravity:

proneer1

Here it is corrected with support:

proneercorrected

More times than not, we see athletes doing the correct exercise with the wrong execution and getting poor results. We want to avoid allowing an athlete to practice getting better at moving incorrectly.

2. Stop rowing so much, especially if your rowing technique is incorrect!

Rowing variations are generally the safest and easiest upper body exercises to program. However, even though a row is usually pain free, it can sometimes lead to patterns that result in injury down the road.

For example: If the rhomboids and lats are too stiff, you will see limited upward rotation of the scapula. Regardless of how much you strengthen the serratus anterior and lower trapezius, these smaller muscles will never match the force production of the lats and rhomboids.

With this in mind, the best “fix” is to increase stiffness and muscle performance of serratus and lower trapezius while simultaneously decreasing the stiffness and use of the lats/rhomboids.

This can be done by modifying the way we row. In this great video, EC discusses how to correct the row and ensure the scapula is moving properly on the ribcage with both phases of the rowing pattern.

In addition, we should program pressing or reaching exercises such as landmines, kettlebell presses, overhead carry variations.

3. Don’t let good lower body days double as “bad” upper body days.

We sometimes see athletes come in complaining about an increase in symptoms following lower body days. They will report something like “I don’t know what I did to my shoulder; I lifted lower body yesterday.” 

By now we know that a common cause of shoulder pain is the scapula being too depressed and downwardly rotated.

ScapularDownwardRotation-300x225-2

If an athlete performed deadlifts, back squats, or any lower body exercise where the weight was held by their sides (DB reverse lunges, step ups, RDLs, Bulgarian split squats, etc.), chances are they were feeding the pattern of depression and downward rotation.

Taking this a step further, we commonly see these exercises resulting in postures and stabilization strategies that present with increased lumbar lordosis and anterior pelvic tilt. When this goes uncorrected, scapular alignment suffers. Here’s a look at a reverse lunge with excessive hip extension, lumbar extension, and anterior pelvic tilt:

revlunge

Remember, there is no “corrective’ in the world that will counteract the stress of carrying 120-pound DBs by your side while training on a lower body day. This does not mean that you shouldn’t program it; instead, it means that we should just be aware of the consequences.

The solution to this is to consider alternate loading strategies (such as a Safety Squat Bar, KB Goblet set-up, or weight vests) that will allow the shoulder girdle to be freed up and positioned more optimally.  If we pair this with consistent attention to proper alignment and movement strategies, we can use lower body days as another opportunity to enhance shoulder function.

Looking to learn more about our unique approach to assessing and managing throwing athletes? Check out the upcoming Elite Baseball Mentorship Upper Extremity Course on December 18-20. For more information, click here. Don't delay, though; the early-bird registration deadline is November 18.

About the Author

Eric Schoenberg (@PTMomentum) is a physical therapist and strength coach located in Milford, MA where he is co-owner of Momentum Physical Therapy. Eric is addicted to baseball and plays a part in the Elite Baseball Mentorship Seminars at Cressey Sports Performance. He can be reached at eric@momentumpt.com.

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Strength and Conditioning Stuff You Should Read: 11/7/16

Happy Election Week! I'm happy to report that today's recommended reading list has absolutely nothing to do with politics, as I'm sure you're all sick of hearing about the election on social media. Enjoy the following non-political reads:

The Art of Relationships Based Coaching - This article from Purdue Basketball strength and conditioning coach Josh Bonhotal is one of the best coaching reads I've seen in a long time. It's must-read.

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An Interview with Doug Kechijian  - This is a fantastic interview with a former CSP intern who is currently doing a great job in NYC as a physical therapist. It's free to the public for the week (Sports Rehab Expert is normally a members-only site). 

Gym Owner Musings: Installment 3 - My business partner, Pete Dupuis, always has some great thoughts on the business side of fitness - and this series has been the beneficiary of what pops into his head.

Top Tweet of the Week

Top Instagram Post of the Week 

 

Not too shabby for November, @mattsolter. #cspfamily #giants

A video posted by Cressey Sports Performance (@cresseysportsperformance) on

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Cressey Sports Performance Upper Extremity Elite Baseball Mentorship – December 18-20, 2016

We're excited to announce our next Elite Baseball Mentorship offering: an upper-extremity course that will take place on December 18-20, 2016 at our Hudson, MA facility.

2013.01.26 - CP (139)

The Cressey Sports Performance Elite Baseball Mentorships provide an educational opportunity to become a trusted resource to this dramatically underserved athletic population. Through a combination of classroom presentations, practical demonstrations, case studies, video analysis, and observation of training, you’ll learn about our integrated system for performance enhancement and injury prevention and rehabilitation in baseball athletes. Cressey Sports Performance has become a trusted resource for over 100 professional players from all over the country each off-season, and this is your opportunity to experience “why” first-hand at our state-of-the-art facility.

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Course Description:

This Cressey Sports Performance Elite Baseball Mentorship has a heavy upper extremity assessment and corrective exercise focus while familiarizing participants with the unique demands of the throwing motion. You’ll be introduced to the most common injuries faced by throwers, learn about the movement impairments and mechanical issues that contribute to these issues, and receive programming strategies, exercise recommendations, and the coaching cues to meet these challenges. 

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Course Agenda

Sunday

Morning Session: Lecture

8:30-9:00AM – Registration and Introduction (Eric Cressey)
9:00-10:00AM – Understanding the Status Quo: Why the Current System is Broken (Eric Schoenberg)
10:00-11:00AM – Common Injuries and their Mechanisms (Eric Schoenberg)
11:00-11:15AM – Break
11:15AM-12:15PM – Flawed Perceptions on “Specific” Pitching Assessments and Training Modalities (Eric Cressey)
12:15-1:00PM – Lunch (provided)

Afternoon Session: Lecture and Practical

1:00-3:00PM – Physical Assessment of Pitchers: Static and Dynamic (Eric Cressey and Eric Schoenberg)
3:00-3:15PM – Break
3:15-5:15PM – Prehabilitation/Rehabilitation Exercises for the Thrower (Eric Cressey and Eric Schoenberg)
5:15-5:30PM – Case Studies and Q&A

5:30PM Reception (Dinner Provided)

Monday

Morning Session: Lecture and Video Analysis

8:00-9:00AM – Strength Training Considerations for the Throwing Athlete (Eric Cressey)
9:00-10:00AM – Key Positions in the Pitching Delivery: Understanding How Physical Maturity and Athletic Ability Govern Mechanics (Matt Blake)
10:00-10:15AM – Break
10:15-11:30AM – Video Evaluation of Pitchers: Relationship of Mechanical Dysfunction to Injury Risk and Performance (Matt Blake)

11:30AM-12:00PM – Lunch (on your own)

Afternoon Session: Observation at Cressey Sports Performance – 12PM-5PM*

Tuesday

Morning Session: Practical

8:00-9:00AM – Preparing for the Throwing Session: Optimal Warm-up Protocols for Different Arms (Eric Cressey and Eric Schoenberg)
9:00-11:00AM – Individualizing Drill Work to the Pitcher and Live Bullpens from CP Pitchers (Matt Blake)
11:00-11:30AM – Closing Thoughts and Q&A (Eric Cressey, Eric Schoenberg, and Matt Blake)
11:30AM-12:00PM – Lunch (on your own)

Afternoon Session: Observation at Cressey Sports Performance – 12PM-5PM*

* The afternoon observation sessions on Monday and Tuesday will allow attendees to see in real-time the day-to-day operation of the comprehensive baseball training programs unique to Cressey Sports Performance. This observation of live training on the CSP floor with our professional, college, and high school baseball players will allow you to experience firsthand our approaches to:

• Programming
• Proper coaching cues for optimal results
• Soft tissue techniques
• Activation and mobility drills
• Strength/power development
• Medicine ball work
• Multi-directional stability
• Metabolic conditioning
• Sprint/agility programs
• Base stealing technique

In addition, you will experience:

• Live throwing sessions
• Biomechanical video analysis using the Right View Pro system
• Movement evaluation
• Live evaluations of attendees with Eric Schoenberg

Location:

Cressey Sports Performance
577 Main St.
Suite 310
Hudson, MA 01749

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Cost:

$999 regular rate 

No sign-ups will be accepted on the day of the event.

Continuing Education Credits:

2.0 NSCA CEUs (20 contact hours)

Registration Information:

Click here to register using our 100% secure server.

Notes:

• No prerequisites required.
• Participants will receive a manual of notes from the event’s presentations.
• Space is extremely limited
• We are keeping the size of this seminar small so that we can make it a far more productive educational experience.
•This event will not be videotaped.

For details about travel, accommodations, and other logistics, please email cspmass@gmail.com.

We hope to see you there!
  

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The “Power Couple” Sale

This weekend is going to be a fun one for the Cressey Sports Performance family, as long-time staff member Greg Robins marries his wonderful fiancée, Taryn. When you combine Greg's 685-pound deadlift with Taryn's 320-pound deadlift, you quickly realize that a 1,000-pound combined pull makes them the very definition of a "power couple."

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Greg was also my co-creator The Specialization Success Guide, so it seemed like a perfect week to have a Power Couple Sale (because weddings are all about cheesy hashtags and taglines). This 100% digital product is a great resource for those looking to specifically improve the squat, bench press, or deadlift. Just enter the coupon code ROBINS (all CAPS) to receive a 40% discount at checkout at the following link:


http://www.BuildingTheBig3.com

SSG (1)

This sale ends Sunday, October 16 at midnight. Again, that coupon code is ROBINS. Congratulations, Greg and Taryn!

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LEARN HOW TO DEADLIFT
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