Home Posts tagged "Precision Nutrition"

Quick Takeaways from a Day with Brian St. Pierre

Yesterday, Brian St. Pierre of Precision Nutrition delivered an excellent seminar at Cressey Sports Performance - Florida. I live Tweeted the event, so I thought I'd share some of the big takeaways with some reposts here:

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You can learn more about Brian and the great work the folks at Precision Nutrition are doing HERE.

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Strength and Conditioning Stuff You Should Read: 3/23/17

Here's some recommended reading from around the strength and conditioning and nutrition worlds from the past week:

What to Do When You Don't Like Vegetables - I liked this article from Precision Nutrition because it touched on good long-term strategies more than just creative ways to "hide" veggies in what you normally eat. The infographic at the end is clutch.

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You Don't Need More Self Discipline. You Need Nuclear Mode - Have a bad habit you're trying to kick? Nate Green discusses nuclear mode, a strategy you might want to employ.

The 10 Dumbest Motivational Sayings - I contributed to this T-Nation roundtable discussion on hackneyed sayings that really need to go away.

Top Tweet of the Week

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I think the popularity of this Tweet has more to do with the thought of steak than the actual message. #cspfamily

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Random Thoughts on Long-Term Fitness Industry Success – Installment 6

It's time for the March installment of my thoughts on fitness career insights.

1. Four broad categories make your business successful.

I used to think that having a successful business in the fitness industry - or any industry, for that matter - was about two things: Lead Generation and Lead Conversion. Lead generation refers to how many people are inquiring about your gym, and lead conversion is how many of those people actually join your gym (or sign up to train with you). This is a very shortsighted view, though, as it doesn't take into account two super important systems components.

Retention is what ultimately differentiates the most successful gyms and trainers in the business, and it really doesn't fall under either of these categories. Retention is what magnifies your lead generation and conversion efforts over the course of a training career.

Efficiency is the other factor that you only understand once your business gets larger. Let's say you crush it on lead generation and lead conversion - and your retention is great - but you have a massive staff, insane utility expenses, an unreasonable lease, and are open 24 hours a day. You aren't very efficient, so the high expenses (and headaches) offset the gross revenue figures you're generating. Knowing how to "trim the fat" from an expenses standpoint is imperative to manage growth. Little things like switching to a new credit card processor or different payroll company can save you thousands without impacting your client experience at all.

If your business is struggling, take a look at those four factors and pick where you can improve the most - and the quickest. Pick the low-hanging fruit first.

2. There are four kinds of products/services.

I learned this all the way back in my undergraduate business education. You have new and old products/services, and new and old markets/customers.

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I'll use Cressey Sports Performance as an example. We are well known for our work with baseball players.

When we get a new baseball player referral, it's the same product, old market scenario. We have all the systems in place for it. The line gets blurred a bit when the same product is rolled out to a new geographic area (i.e., nationwide vs. local), so you could argue that it "blends" with...

...Same product, new market: If we decided to take our baseball training principles and push them heavily to quarterbacks, swimmers, and tennis players, then it would be a same product, new market scenario.

When we first offered massage therapy, nutrition consultations, pitching instruction, and CSP clothing to our baseball players, that was a new product, old market scenario. 

If we decided to start producing a CSP branded javelin and pushing ourselves heavily to track and field throwing athletes, that would be a new product, new market scenario.

When you consider all these options, it becomes readily apparent that the two easiest ways to grow are using everything other than the new product, new market scenario.  It requires extensive resources and a huge leap of faith. It's far easier to sell an old or new service to an existing marketing than it is to acquire a brand new customer base completely. And, it's easier to sell your same service to and old or new market because you can fall back on your results and your reputation.

As with point #1 from above, it's easiest to pick the low-hanging fruit.

3. YOU are an appreciating asset that is tax-deductible.

With tax time at hand, here's an interesting observation: when you invest in yourself relative to your profession, it's usually tax deductible. Maybe it's a seminar you attend or DVD you purchase. It might be your fitness recertification fees, or what you spend on a CPR/first aid refresher. Perhaps it's some new equipment you purchase to use with clients, or the mileage you drive to observe a fellow professional in action so that you can learn. 

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You can't write off the Starbucks you drink, the new watch you got, or the fancy car in your driveway (well, unless it's a business vehicle, but that's a loaded topic). The point is that the government essentially incentivizes you to invest in yourself and your professional development, but it doesn't reward blowing money on "stuff" that doesn't make you better at what you do professionally or more likely to make money.

With that in mind, as the spring/summer seminar circuits start up, remember that the cost of attending a seminar - from registration fees to travel expenses - are deductible against your income. When you consider state and federal income taxes, most folks will actually get back upwards of 25-50% of what they pay for the seminar in question - and that doesn't even include the financial impact it could have on you if it helps you to become a more well rounded, marketable, and successful fitness professional. Invest in yourself and you'll never regret it.

We're hosting one such game-changing seminar at Cressey Sports Performance in Jupiter, FL on April 9. Brian St. Pierre, the Director of Performance Nutrition at Precision Nutrition, will be delivering a fantastic nutrition talk that was a big hit when he presented it at our Massachusetts facility last year. The early-bird registration deadline is fast approaching, and you can learn more about it HERE

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Cressey Sports Performance – FL Spring Nutrition Seminar: April 9, 2017

We're very excited to announce that on Sunday, April 9, we’ll be hosting the CSP-FL Spring Nutrition Seminar featuring a day of learning with Brian St. Pierre. This event will take place at our Jupiter, FL location. Brian was CSP’s first employee in Massachusetts and has since moved on to be the Director of Performance Nutrition at Precision Nutrition.

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Here’s a look at our agenda for the day:

8:30am: Registration

Morning Session – Laying the Foundation

9:00am: Human metabolism and the calorie conundrum
10:00am: Protein: the magical macro
10:30am: Carbs: the misunderstood macro
11:00am: Fats: the mystery macro
11:30am: Supplements: what works, what doesn’t, and what might
12:00pm: Q&A
12:30pm: Lunch

Afternoon Session – Practical Application

1:30pm: How to assess and where to begin
2:30pm: Controlling portions and making adjustments
3:00pm: Dietary adjustments for advanced muscle gain and fat loss
3:30pm: Problem solving and case studies
4:00pm: Why consistency is king
4:30pm: Q&A

Location:

Cressey Sports Performance
880 Jupiter Park Drive
Suite 7
Jupiter, FL 33458

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Cost:

Regular Rate – $149.99
Student Rate – $129.99

Date/Time

Sunday, April 9
Registration 8:30AM
Seminar: 9AM-5PM

Continuing Education

0.7 National Strength and Conditioning Association CEUs (seven contact hours)

Click Here to Sign Up (Regular)

or

Click Here to Sign Up (Student)

We’re really excited about this event, as Brian is a polished presenter and always on top of the latest and greatest research on optimal nutrition practices. Space is limited and we expect this event to fill up quickly, so don’t delay on signing up!

If you have additional questions, please direct them to cspflorida@gmail.com. Looking forward to seeing you there!

PS - If you're looking for hotel information, both the Comfort Inn and Fairfield Inn in Jupiter offer our clients a discounted nightly rate. Just mention "Cressey" during the booking process in order to secure the discount.
 

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Strength and Conditioning Stuff You Should Read: 12/12/16

Good morning! I hope everyone had a great weekend. This week's "Stuff to Read" was a breeze to pull together, as there was some outstanding content on the 'Net since our last installment. Before we get to it, though, just a friendly reminder that my 30 Days of Arm Care feature is currently at Day 28. You can view all the videos on Twitter and Instagram using the #30DaysOfArmCare hashtag. Now, on to the good stuff!

Physical Preparation Podcast with Dr. Stuart McGill - Bold statement: this was probably the best podcast to which I've ever listened. Dr. McGill is so smart and cutting-edge that you can't drive while listening to his stuff or else you'll find yourself pulling over constantly to scribble notes.

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Physical Preparation Podcast with Shane Rye - Yes, Mike Robertson's podcast actually scored a double dip in the recommended reading for the week. This chat with my business partner, Shane, 

The Best Calorie Control Guide - Precision Nutrition shares an insightful infographic just in time for the holidays.

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Strength and Conditioning Stuff You Should Read: 11/30/16

After a week in Massachusetts for Thanksgiving, the Cressey family is back in Florida. While up there, we celebrated our twin daughters' second birthday. I'm not sure they're fans of the cold yet...

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With that said, let's get to the recommended reading!

30 Days of Arm Care Updates - You can see all these videos (currently on day 17) via the hashtag #30DaysOfArmCare on both Twitter and Instagram.

Settling the Great Grain Debate - Here's some great stuff on the nutrition front from Precision Nutrition's Brian St. Pierre.  

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Professional Communication: Delivery and Context Matter - Whether you're a fitness professional or rehabilitation specialist, you'll want to read this great article from physical therapist Doug Kechijian.

Jim Harbaugh's Circle of Friends Is Even Cooler Than You Think - I often say that successful people find value in unexpected places. I love the discussion about how Harbaugh pries to ask questions and elicit deeper responses in his conversations with friends from all walks of life. The best coaches I know are always looking outside their fields to find ways to improve.

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 Top Instagram Post of the Week

 

First offseason program for @ckluber28 is ready! #cspfamily #250IP #backtowork

A photo posted by Eric Cressey (@ericcressey) on

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Strength and Conditioning Stuff You Should Read: 11/22/16

Yesterday was a busy travel day for our family as we headed up to Massachusetts for Thanksgiving week, so this list of recommended reading comes a day late. It turned out well, as I updated the list with a few articles that were just posted yesterday.

Before we get to the reading list, though, I wanted to give you two quick reminders:

1. Our Black Friday sale is currently taking place. You can get 20% off on a bunch of my products using the coupon code BF2016. Click here for more information.

2. My 30 Days of Arm Care series is also ongoing. You can see all these videos (currently on day 9) via the hashtag #30DaysOfArmCare on both Twitter and Instagram

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Now, we're on to the content...

30 Seconds of Undivided Attention - I'd argue that this might be the single most important blog many novice trainees can do to take their strength and conditioning results to the next level. The ability to "flip the switch" and train hard is essential - and it's one reason why so many individuals make huge strides when they get in the right training environment. Huge thumbs up to CSP coach Tony Bonvechio for pulling this together.

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3 Reasons Athletes Get Injured - Mike Robertson delivered some great stuff in this week's article. Injuries are multifactorial, but Mike hits on some of the big rocks in this one.

How to Quite Weakend Overeating - Krista Scott-Dixon wrote up this outstanding practical article for Precision Nutrition just in time for the holidays.

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Today is Day 5 of #30DaysOfArmCare. Thanks to #Brewers prospect Monte Harrison for his help with this demo. Key takeaways: 1. Optimal scapular (shoulder blade) function is dependent on appropriate core positioning. Doing arm care with poor core positioning is like trying to shoot a cannon from a canoe. 2. As the arms go overhead, the lats are put on stretch - and the challenge to the anterior core and scapular upward rotators increases. 3. You need strong lats for a variety of athletic endeavors - including throwing - but you also need to be able to tone them down when they aren't needed. Follow #30DaysOfArmCare and @cresseysportsperformance for more tips to keep throwing arms healthy. #cspfamily #armcare #baseball #mlb

A video posted by Eric Cressey (@ericcressey) on

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Strength and Conditioning Stuff You Should Read: 10/25/16

Before we get to the recommended content for the week, can we talk about how awesome it is to have a Cubs/Indians World Series match-up?!?! With four Cressey Sports Performance (CSP) guys in this series, you can bet that I won't miss a single pitch. I'm flying out today for Game 1 in Cleveland, but before I do, here's some strength and conditioning reading to hold you over for a few days!

Long-Term Success: What You Can Learn from Corey Kluber - With CSP athlete Corey starting Game 1 of the World Series, it seemed like a good time to reincarnate this article I wrote for Gabe Kapler's website back in 2014. Yesterday's article (here) on MLB.com reaffirmed my thoughts even more.

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Why Nutrition Science is So Confusing - Dr. John Berardi has a knack for making the complex seem simple, and in this infographic, he discusses why things have gotten so complicated on the nutrition front in the first place.

How to Write Better Youth Warm-ups - At our Massachusetts facility, Nancy Newell heads up the CSP Foundations program, which is geared toward 7-12 year-old athletes. They have an absolute blast and it has a lot to do with Nancy's contagious energy and fun programming.

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Strength and Conditioning Stuff You Should Read: 9/5/16

Happy Labor Day! I hope you all are enjoying the long weekend with friends and family. This is always a fun time of year at Cressey Sports Performance, as a lot of our minor league players are starting their off-seasons, and many of our high school athletes are getting back in the swing of their "true" off-season training. And, of course, we've got MLB playoff baseball coming up soon! I won't digress too much, though; here are the goods!

Will a High Protein Diet Harm Your Health? - Dr. John Berardi has been at the forefront of the "understanding protein needs vs. optimization" debate for a long time, and this article is a great summary of the current literature on the subject.

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5 Concepts of Modern Manual Therapy - I know I have a lot of rehabilitation specialists who read EricCressey.com, and this excellent post from Erson Religioso is for you!

Time to Break up with Your MRI Report - Physical therapist Andrew Millett authored this excellent post for Dr. Jarod Hall's website.

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Strength and Conditioning Stuff You Should Read: 8/29/16

Happy Monday! I hope you all had a great weekend. Here's some good strength and conditioning content from around the 'Net over the past week: 

Approach the Process with Joy: A Podcast with Mike Irr - Mike has been a friend for over a decade, dating back to our University of Connecticut days. He's now head strength and conditioning coach and a physical therapist for the Golden State Warriors. He's a perfect example of how great things happen for great people, and this podcast will show you why.

Historic Performance Podcast with Brijesh Patel - Another old friend and UCONN buddy, Brijesh ("B") Patel, is head strength and conditioning coach at Quinnipiac. B's work in the isometric training realm has influenced me, and he chats about it here.

When the Scale Sucks: 7 Better Ways to Know if your Nutrition Plan is Working - Alex McMahon authored this great post for Precision Nutrition. We often put down the scale, but folks rarely offer alternative "outcomes" to evaluate when improving nutrition and fitness approaches.

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Top Tweet of the Week:

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Top Instagram Post of the Week

 

Definitely winning hump day!

A photo posted by Eric Cressey (@ericcressey) on

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