Posted on Tuesday, 26th May 2009 by Eric Cressey

Today’s blog will serve as somewhat of a rant on how pro athletes and their training and nutrition are marketed to consumers.  I’ll talk about a few examples, but first I’ll pose a question: does NASCAR really need an official laundry detergent?  Anyway, I digress; let’s get to the meat and potatoes.
About once a week [...]

Tags: Building The Efficient Athlete, Cressey Performance, Magnificent Mobility, nascar, Rants, Supplements, Unstable Surface Training
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Posted on Thursday, 21st August 2008 by Eric Cressey

I’m sure that most of you – particularly the regular readers – have noticed that we haven’t had a blog since Monday. This isn’t like me at all, so I felt the need to explain. In the process, I’ll have to deviate from the normal direction of this blog.
For one, I like to [...]

Tags: Building The Efficient Athlete, Magnificent Mobility, Rants, Unstable Surface Training, Weight Lifting Program, Weight Lifting Routine, Workout Program, Workout Routine
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Posted on Thursday, 24th April 2008 by Eric Cressey

I have a confession to make: I’m an ex-Ironman. Sure, in late July, 2006, in Lake Placid, NY, I crossed the line following a 140.6 mile endurance event, but, following that race, mental weakness prevailed. This story shouldn’t take away from the accomplishments of those who have tried and missed, succeeded once, [...]

Tags: Building The Efficient Athlete, Jonathan Boyle, Magnificent Mobility, Rants, Unstable Surface Training, Weight Lifting Program, Weight Lifting Routine, Workout Program, Workout Routine
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Posted on Wednesday, 26th December 2007 by Eric Cressey

I’m normally somewhat of a bookworm and science geek, although – to blow a little sunshine up my own butt – I have to say, I’m getting better at reading people.
T-Nation has been great for me in this regard. Your ordinary trainer might be exposed to 20 different clients in a week, and a typical [...]

Tags: Building The Efficient Athlete, Eric Cressey, Magnificent Mobility, Mike Robertson, Rants, T-Nation, Unstable Surface Training, Weight Lifting Program, Weight Lifting Routine, Workout Program, Workout Routine
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Posted on Monday, 17th December 2007 by Eric Cressey

On an average day, I get between 75 and 100 emails - probably 1/3 of which are random inquiries about training, nutrition, supplementation, corrective exercise - you name it. Let’s assume that each email takes three minutes to read and answer. That’s 75 minutes per day answering random emails - doable, although it [...]

Tags: Building The Efficient Athlete, Magnificent Mobility, Rants, Unstable Surface Training, Weight Lifting Program, Weight Lifting Routine, Workout Program, Workout Routine
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Posted on Thursday, 29th March 2007 by Eric Cressey

I’m back in the US after a great trip to the UK. A huge thanks go out to Dave Fleming and Nick Grantham for all their hard work in organizing the weekend event and to playing such great hosts to me over the course of my visit. Likewise, I want to extend my [...]

Tags: Building The Efficient Athlete, Eric Cressey, Magnificent Mobility, Rants, Unstable Surface Training, Weight Lifting Program, Weight Lifting Routine, Workout Program, Workout Routine
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Posted on Tuesday, 20th March 2007 by Eric Cressey

As many of you know, I’m headed out to the UK on Thursday to speak at three seminars in six days – and see some of the sights and work with some great athletes while I’m out there. With that said, it goes without saying that the beginning of this week is pretty busy. [...]

Tags: Building The Efficient Athlete, Magnificent Mobility, Rants, Unstable Surface Training, Weight Lifting Program, Weight Lifting Routine, Workout Program, Workout Routine
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Posted on Friday, 16th March 2007 by Jon Boyle

Day in and day out, athletes are exposed to an onslaught of advertisements, most promising what they all want: increased performance. Something as simple as Gatorade has become the king of marketing and endorsements, the Gatorade Sports Institute is one of the leading researchers in athlete hydration. It is a wonder that such a praised [...]

Tags: Building The Efficient Athlete, Magnificent Mobility, Rants, Unstable Surface Training, Weight Lifting Program, Weight Lifting Routine, Workout Program, Workout Routine
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Posted on Saturday, 10th March 2007 by Eric Cressey

Basketball had Michael Jordan.
Hockey had Wayne Gretzky.
Martial Arts had Bruce Lee.
Their abilities transcended mere stardom and redefined their sports.
It’s about time all bloggers recognize that we’re all just humble villagers next to Bill Simmons - AKA Sports Guy.
Eric Cressey

Tags: Building The Efficient Athlete, Magnificent Mobility, Rants, Unstable Surface Training, Weight Lifting Program, Weight Lifting Routine, Workout Program, Workout Routine
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