Home 2018 July

Cressey Sports Performance Business Building Mentorship – October 15, 2018

We’re excited to announce that on Monday, October 15, we’ll be hosting our second CSP Business-Building Mentorship, a day of learning with Pete Dupuis and me. This event will take place at our Hudson, MA location the day after our annual fall seminar. Pete and I have spent nearly a decade crafting the operational systems and strategies that fuel CSP today, and we’re excited to pull back the curtain for fellow gym owners.

It is our intention to foster an environment conducive to learning and the exchanging of ideas, so we will be limiting participation to 25 individuals.

Here’s a look at our agenda for the day:

8:30am: Registration & Coffee

Morning Session – Lead Generation & Conversion

09:00am – 09:30am: Introduction: The Four Pillars of Fitness Business Success
09:30am – 10:30am: Lead Generation: Strategic Relationship Development, Identifying & Connecting with Opinion Leaders, Social Media Strategies
10:30am - 11:00am: Q&A
11:00am - 12:00pm: Lead Conversion: CSP Selling Strategy & Methodology
12:00pm - 01:00pm: Lunch (provided)

Afternoon Session – Business Operations & Long-Term Planning

01:00pm – 02:00pm: Operations: Accounting for Gym Owners – Guest Lecture from CSP’s CPA, Tom Petrocelli
02:00pm – 02:30pm: Operations: Internship Program Design & Execution
02:30pm – 03:00pm: Operations: Hiring Protocols, Staff Development & Continuing Ed.
03:00pm – 03:30pm: Long-Term Planning: Lease Negotiation Considerations
03:30pm – 04:30pm: Long-Term Planning: Strategic Brand Dev., Evaluating Opportunities, SWOT Analysis
04:30pm – 06:00pm: Q&A

Cost: $699.99 (includes free admission to CSP Fall Seminar on Sunday, October 14)

Click here to register using our 100% secure server!

Please keep in mind that the previous offering of this event sold out, so don't delay in signing up. We hope to see you there!

 

Read more

Register Now for the 7th Annual Cressey Sports Performance Fall Seminar!

We're very excited to announce that on Sunday, October 14, we’ll be hosting our seventh annual fall seminar at Cressey Sports Performance. As was the case with our extremely popular fall event over the past six years, this event will showcase the great staff we're fortunate to have as part of our team. Also like last year, we want to make this an affordable event for everyone and create a great forum for industry professionals and fitness enthusiasts alike to interact, exchange ideas, and learn. We're happy to have Perform Better as our official sponsor again this year as well.

Here are the presentation topics:

Guest Keynote Speaker: Pat Rigsby -- The Future of Fitness Business: The Blueprint for Success in a Changing Market

In this presentation, you'll discover how you can position yourself to succeed now and in the future within the fast-evolving fitness industry. You'll learn what you must do to stand out from the competition, earn more and take advantage of your strengths to design a business that will thrive for the long-term. If you want to command higher rates, enjoy better retention and grow a business you enjoy, don't miss this session.

Eric Cressey -- The Overhead Athlete Evolution

Cressey Sports Performance opened in 2007 and quickly became known as a destination for baseball players from around the country looking to improve. This niche gave rise to specific expertise with this demographic. Interestingly, development of the overhead athlete has changed drastically during the past 11 years, and Eric will outline the new challenges we face and strategies that must be employed to keep arms healthy. While the presentation will focus on overhead athletes, the overwhelming majority of lessons will also be applicable to everyday fitness clients as well.

Pete Dupuis -- The Secrets of Our Industry's Top Performing Fitness Businesses

In this presentation, Pete will bring you inside the strategic mindset of some of our industry's most successful fitness business owners. He's interviewed a series of industry influencers and will share the most under appreciated components of their established and immensely profitable operations. Takeaways will include tips for upgrading branding strategy, fine-tuning employee development, maximizing the effectiveness of social media efforts, and more.

Kyle Driscoll -- Simplifying Coaching Cues for High Speed Movements

Kyle will discuss why training rotational power, especially via medicine ball work, is important for everybody. Coaching high speed movements can, however, be difficult to see - and even more difficult to coach. The higher speed the movement is, the more simple the cues needs to be.

Chris Howard -- Shoulder Pain: What Causes It and What Can We Do About It?

Nearly every fitness professional has encountered an athlete or client dealing with shoulder pain or discomfort. In this presentation, Chris will blend his experience of anatomy and muscular referred pain patterns with strength and conditioning and soft-tissue strategies to illustrate how he addresses clients experiencing shoulder pain. Whether you are new to strength and conditioning, or a seasoned veteran, you will see shoulder pain from a new perspective following this presentation.

John O'Neil -- Stress Application and The Principles of Load Management: What Every Coach Needs to Know

In this discussion, John will cover how he as a strength coach for training clients who have multiple variables that affect their ability to handle applied stress within a gym setting, including how to manage these principles in conjunction with a sport coach. This information will include both theoretical aspects of load management in addition to very specific examples used at Cressey Sports Performance.

Cole Russo -- Creating a System for Movement Progressions

Many strength and conditioning coaches have a collection of sprint and agility drills they like to utilize, but no organized framework of how to apply them. In this presentation, Cole will define a system for teaching your athletes movement. This presentation will include both a lecture on movement progressions, coaching tips, and crucial movement competencies; as well as a following practical/movement session.

**Bonus 3:00PM Saturday Hands-on Session**

Frank Duffy -- Neanderthal No More 2.0: Reviving a Classic

Whether you’re a high-level professional athlete or a desk jockey, at the end of the day, you’re a human being. In this hands-on presentation, Frank will outline the “big rocks” you should consider integrating on a daily basis and how to modify them to align with your own capabilities and goals.

Location:

Cressey Sports Performance
577 Main St.
Suite 310
Hudson, MA 01749

Cost:

Early Bird (through 9/14) Regular Rate – $129.99, Regular Rate (after 9/14) $159.99

Early Bird (through 9/14) Student Rate – $99.99, Regular Rate (after 9/14) $129.99

Date/Time:

Sunday, October 14, 2018
Registration 8:30AM
Seminar 9AM-5PM

**Bonus session Saturday, October 13 at 3:00pm.

Continuing Education

National Strength and Conditioning Association CEUs pending (each of the previous six CSP fall seminars have been approved)

Click Here to Sign-up (Regular)

or

Click Here to Sign-up (Students)

We’re really excited about this event, and would love to have you join us! However, space is limited and most seminars we’ve hosted in the past have sold out quickly, so don’t delay on signing up!

If you have additional questions, please direct them to cspmass@gmail.com. Looking forward to seeing you there!

NOTE: Pete and I will be hosting our CSP Business Building Mentorship on Monday the 15th. If you sign up for this event, admission to the fall seminar is included.

PS - If you're looking for hotel information, The Extended Stay America in Marlborough, MA offers our clients a heavily discounted nightly rate of just under $65.00. Just mention "Cressey" during the booking process in order to secure the discount. Their booking phone number is 508-490-9911.

Read more

Why Rhomboids Probably Aren’t Your Best Friend

Today, I've got an excerpt from my new course, Sturdy Shoulder Solutions. I discuss the functional anatomy of the rhomboids, a commonly misunderstood muscle group with big implications.

For a lot more functional anatomy insights like these - as well as a comprehensive look at shoulder assessment, programming, and coaching - be sure to check out Sturdy Shoulder Solutions.

Sign-up Today for our FREE Baseball Newsletter and Receive Instant Access to a 47-minute Presentation from Eric Cressey on Individualizing the Management of Overhead Athletes!

Name
Email
Read more

Strength and Conditioning Stuff You Should Read: 7/13/18

Happy Friday the 13th! Hopefully none of this recommended reading is bad luck.

ASMI Injuries in Baseball Course - Mike Reinold just put this great course on sale, and it's an absolute steal compared to what you would have had to pay to travel and attend it. There's some excellent information from some of the top baseball sports medicine professionals in the world, so I'd call it "must watch" for anyone who trains or treats baseball players. It's on sale for 50% off through this Sunday (the discount is automatically applied). You can check it out HERE.

The 11 Best Books for Smart Meatheads - T-Nation pulled together this compilation of reading recommendations from several of its contributions. My recommendation was (without hesitation) Legacy

Make the Back Squat Feel and Look Better - This was an outstanding guest post from Dr. Nicholas Licameli for Tony Gentilcore's site. It's a longer read, but well worth it, as it's super thorough and links out to some good additional reading/viewing.

Top Tweet of the Week

Top Instagram Post of the Week

 

I used my last set of pull-ups the other day as a tutorial on one of the most common mistakes I see. 👇 Compare the first four reps (correct) with the last four reps (intentionally incorrect). 🤔 You'll notice that on the good ones, there is good scapular movement on the rib cage through upward and downward rotation, and no forward head posture. The elbows don't dive behind the midline of the body, either. 👍 On the last four reps, notice how the elbows dive back and the scapula "dumps" forward into anterior tilt. This puts a lot more stress on the front of the shoulder. Additionally, this goes hand-in-hand with the head jutting forward (upper cervical extension). This faulty head/neck/scapula positioning under load is one reason why you'll frequently see people tweak their necks doing pull-ups. 👎 Pull-ups can be an amazing exercise, but just make sure 1️⃣the neck is in neutral; 2️⃣the shoulder blades are rotating up/down and not tilting forward/back; and 3️⃣the elbows aren't shooting too far back.👏#cspfamily #sturdyshouldersolutions

A post shared by Eric Cressey (@ericcressey) on

 Sign-up Today for our FREE Newsletter and receive a four-part video series on how to deadlift!

Name
Email
Read more

2018 CSP Elite Baseball Development T-Shirts Now Available!

I’m excited to announce that the 2018 edition of the Cressey Sports Performance Elite Baseball Development t-shirts (powered by New Balance Baseball) are now available for sale.  Here's the design:

These shirts are insanely comfortable and run true to size.

Each shirt is $24.99 + S&H. Click the links below to add shirts to your cart:

XXL

Extra Large

Large

Medium - sold out!

These usually sell very quickly, so don’t delay if you’re interested in picking one up. Enjoy!

Read more

5 Reasons for the Increase in Lat Strains in Baseball Pitchers

There have been some noteworthy lat strains in MLB this year, and this trend isn't showing any signs of letting up. Here are a few reasons why they're occurring at such an alarming rate.

1. Better Diagnosis

Any time a diagnosis becomes more "accepted," doctors know to look for it more immediately. In 2011, Jake Peavy was the first player to actually tear the lat off the humerus and have surgery on it, but now we're actually seeing 1-2 of these each year in guys who come to Cressey Sports Performance for consultations (on top of guys who have lower grade lat strains). In the past, a lot of doctors would mistake lat strains for rotator cuff injuries or biceps tendon issues (because the lat attaches on the front of the humerus). Sometimes, lat injuries would be missed on MRIs because the attachment is far enough down the humerus that a regular shoulder MRI wouldn't cut wide enough. In short, better identification and subsequent diagnosis are always a big reason why a class of injuries "surges."

2. Harder Throwers

Lat recruitment during acceleration is substantially higher in high level throws than it is in amateur pitchers. In particular, as lot of elastic energy is put into lat during the lay-back phase of throwing while it works as an anterior stabilizer of the shoulder as it prepares to unleash that energy into powerful internal rotation and horizontal adduction.

Sprinters who run fast pull hamstrings more often. Basketball players who jump high increase their risk of Achilles ruptures. It shouldn't be a surprise that harder throwers have a higher incidence of lat strains.

3. Inappropriate Strength Training

With each passing day, weight training gets more and more "accepted" in baseball populations, and I absolutely love it. Unfortunately, that means a lot of inferior programs get implemented, and nothing is more inferior in a baseball strength and conditioning setting than programs that are way too lat dominant. If you're doing pull-ups, bench presses, heavy deadlifts, farmer's walks, walking dumbbell lunges - and then coaching all your rows and arm care exercises to be very lat dominant, you're really just exacerbating all the negative adaptations we see in throwers. If you look around your weight room and see a ton of guys with limited shoulder flexion, that should be a red flag.

4. Poorly Executed Arm Care Programs

Lats are sneaky, as they'll find a way to creep into a lot of arm care exercises. You'll see people "tug down" (extension/adduct) the humerus (upper arm) during external rotation exercises using the lat when it should be relaxing to allow the arm to externally rotate.

You'll see hands creeping toward the midline (shoulder internal rotation) during wall slide variations - when the lat should be relaxing to allow "clean" overhead motion to take place.

You'll see individuals lock the scapula down into depression during prone trap raises instead of allowing it to posterior tilt.

And, in the most commonly butchered exercise by every lat strain pitcher I've ever seen, you'll see the humerus tugged down during the prone horizontal abduction (when it should be at 90 degrees).

These examples should help to demonstrate that we've had a lot of success bringing lat strain injuries back to full function not only because of our quality manual therapy, but also because we know how to prescribe and meticulously coach the exercises that are so important for these individuals to master.

5. Weighted Balls

Weighted ball programs increase external rotation quickly (particularly in hypermobile throwers) and the lat - as one of the anterior stabilizers of the shoulder - is one structure that takes on the brunt of the load. When external rotation increases quickly and high speeds are involved, the lat at lay-back is analogous to the Achilles tendon of a basketball player that lands on a heavy dorsiflexed ankle; it just can't "give" any more. If you're a visual learner (and don't have a weak stomach), check out the 1:40 mark in this video to see what crazy eccentric stress at the end-range of a joint can do.

Now, imagine he's an untrained 14-year-old working at these speeds and you put a 100-pound weight vest on him; do you think it'll turn out well?

Weighted balls are awesome - when they're integrated at the right times, at the right loads, in the right dosages, with the right athletes who have earned the right to use them.

Closing Thoughts

If you look at these five contributing factors - and exclude the one (better diagnosis) that's actually a good thing - you'll realize that we have three that are completely in our control. Coach exercises correctly, prescribe strength and conditioning exercises appropriately, and integrate weighted baseball work the right way. If we do these three things correctly - and make sure to take care of tissue quality and length in our throwers - I firmly believe we can completely prevent lat strains, and that's been verified by our experience at Cressey Sports Performance.

Sign-up Today for our FREE Baseball Newsletter and Receive Instant Access to a 47-minute Presentation from Eric Cressey on Individualizing the Management of Overhead Athletes!

Name
Email
Read more

Strength and Conditioning Stuff You Should Read: 7/6/18

I hope you all had a great holiday week. Here's some recommended reading and listening from around the 'net over the past week:

The Best Team Wins - This was an awesome recommendation from my buddy Josh Bonhothal. Adrian Gostick and Chester Elton provide some outstanding strategies for both sports team settings and businesses alike. The section on Baby Boomers vs. Generation Xers vs. Millenials was particularly fascinating.

Matej Hocevar on the Physical Preparation Podcast - Matej is an absolutely awesome guy with a wealth of information to share, and this podcast is an excellent example. He was also an amazing host to my wife and me when we visited Slovenia a few years ago.

7 Ways to Increase Your Training Density - I reincarnated this post from the archives earlier in the week and it was a hit, so I wanted to give it a mention here as well.

Top Tweet of the Week

Top Instagram Post of the Week

Sign-up Today for our FREE Newsletter and receive a four-part video series on how to deadlift!

Name
Email
Read more

Random Thoughts on Sports Performance Training – Installment 31

With summer training in full swing at both Cressey Sports Performance facilities, I've had all sorts of thoughts rattling around my head on a daily basis, so it set the stage for a new installment of this series on sports performance training.

1. Where an athlete feels an exercise is important, but not on all exercises.

I recently put up two Instagram posts that would appear to contradict one another, to the naked eye.


On one hand, you should always ask athletes where they feel an exercise. And, on the other hand, you sometimes don't want to feel it in one specific place. The answer (as is almost always the case) is "it depends."

When motion is actually taking place, muscles are working concentrically to create that motion. When a muscle shortens, you'll usually develop that "feel" in a certain spot.

Conversely, on an isometric exercise like a carry, there isn't a chance in tissue length, so you won't usually get that same sensation.

Also, keep in mind that the position you're in plays into this as well. If you're squatting, don't expect to "feel" your glutes, hamstrings, or quads specifically in the bottom position or mid-range - but you definitely could feel them a lot at the top as you approach the end of knee and hip extension, as the muscles shorten fully.

In short, "feel" matters - but not all the time.

2. Consider an athlete's age when you're trying to determine why they have a mobility restriction.

One-size-fits-all mobility approaches rarely work because of the way the body changes over the course of the lifespan.

Early on in life, kids are very hypermobile, so you don't really see mobility restrictions. If something seems out of whack, it's probably because they lack adequate motor control at an adjacent joint.

As they hit growth spurts, bones lengthen faster than muscles and tendons can keep up, so restrictions often become more musculotendinous in nature.

As the athletic lifespan continues, those muscular restrictions - in combination with the stress of sports participation or faulty postural habits - can lead to bony blocks and cemented joints. In the years that follow, capsular stiffness can emerge as a problem.

Over time, ligamentous laxity falls off and arthritis becomes more common, limiting range-of-motion even further.

Beyond a lifelong focus on preserving mobility, this knowledge of ROM "regressions" can remind to look to different places at different times. That 14-year-old athletic probably doesn't have capsular stiffness, nor is arthritis a concern. And, that 64-year-old client with the cranky hip probably isn't *only* dealing with muscular problems.

3. Strong guys need longer to train.

Imagine two lifters. Lifter A has one year of training experience and has a personal record deadlift of 315 pounds. Lifter B has 15 years of lifting under his belt and deadlifts 700 pounds. Let's assume both lifters are working up to ~90% of their 1RM in a training session.

Lifter A Warm-up

135x8
185x5
225x3
255x1
275x1
Work sets at 280-285

Lifter B Warm-up

135x8
225x5
315x3
405x3
455x1
495x1
545x1
585x1
605x1
Work sets at 630

Lifter A can get to his working weight in five warm-up sets while lifter B needs nine sets to do so. And, this is just the tip of the iceberg. Lifter B will take more time to unload his plates after finishing his work sets - and he'll probably need an additional warm-up set or two on subsequent assistance exercises. Additionally, chances are that given his time "under the bar" over the years, he'll be a bit older and more banged up (especially at those strength levels), so he'll need to devote more time to the general warm-up before he even gets to deadlifts. Lifter B will also be far more neurally efficient and therefore need more rest between heavy sets than Lifter A even if they've got similar aerobic capacity to facilitate recovery. You're really comparing apples and oranges.

The list goes on and on, and we arrive at the realization that every lifter will have a different optimal training time. This is why I always disagree when I hear things like, "You're working against yourself if you train for longer than 60 minutes." Meanwhile, just about every accomplished strength sport athlete on the planet trains for longer than 60 minutes in just about every training session. And, many of them are extremely lean and muscular.

Don't waste time in the gym, but don't try to race the clock in every session, either. Do what you need to get to get your work in to deliver a quality training effect.

Sign-up Today for our FREE Newsletter and receive a four-part video series on how to deadlift!

Name
Email
Read more
Page
LEARN HOW TO DEADLIFT
  • Avoid the most common deadlifting mistakes
  • 9 - minute instructional video
  • 3 part follow up series