Home 2020 August

Cressey Sports Performance Business Building Mentorship: Online September 22-24

We’re excited to announce that on Tuesday-Thursday, September 22-24, Pete Dupuis and I will be hosting our fifth CSP Business-Building Mentorship. For the first time, this event will be offered in an online format over Zoom. Pete and I have spent over 13 years crafting the operational systems and strategies that fuel CSP today, and we’re excited to pull back the curtain for fellow gym owners.

It is our intention to foster an environment conducive to learning and the exchanging of ideas, so we will be capping the number of attendees who participate. The event will run from 12pm-3pm Eastern time (Boston) each day so that we can account for attendees in many different time zones.

Here’s a look at our agenda for the offering:

Day 1 – Introduction & Lead Generation

12:00pm – 12:30pm: Introduction: The Four Pillars of Fitness Business Success
12:30pm – 3:00pm: Lead Generation: Strategic Relationship Development, Identifying & Connecting with Opinion Leaders, Social Media Strategies

Day 2 – Lead Conversion & Business Operations (Part 1)

12:00pm - 1:00pm : Lead Conversion: CSP Selling Strategy & Methodology
1:00pm – 2:00pm: Operations: Accounting for Gym Owners – Guest Lecture from CSP’s CPA, Tom Petrocelli
2:00pm – 3:00pm: Operations: Internship Program Design & Execution

Day 3 – Business Operations (Part 2) & Long-Term Planning

12:00pm – 1:00pm: Operations: Hiring Protocols, Staff Development & Continuing Ed.
1:00pm – 2:00pm: Long-Term Planning: Lease Negotiation Considerations
2:00pm – 3:00pm: Long-Term Planning: Strategic Brand Dev., Evaluating Opportunities, SWOT Analysis

Note: we will include Q&A opportunities throughout the presentations and at the end of each day, so the 3:00pm is not a "hard stop" time.

Cost: $899.99

Click here to register using our 100% secure server.

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Strength and Conditioning Stuff You Should Read: 8/1/20

It's time for another edition of recommended reading/listening from the strength and conditioning world:

Eric Cressey on coaching the individual, building a community of hard work and athlete best practices - I recently joined Lewis Hatchett on the Raising Your Game Podcast for a discussion on a variety of coaching topics.

How to Use the Stage System for Strength, Speed, and Size - Yesterday, I had a conversation with a client after he saw the rep scheme "3x3,1x6" plugged into his program - and it reminded me of this article I wrote about the stage system a while back. I figured today would be a good time to reincarnate it, in case you missed it the first time around.

Breath: The New Science of a Lost Art - I just finished up this (audio)book from James Nestor, and found it to be a really good listen, particularly in the context of the history of breathing training/reeducation.

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