I know there are a lot of fitness professionals who look to EricCressey.com as a continuing education resource. With that in mind, I wanted to discuss a few resources that have been tremendously valuable to me; hopefully you’ll benefit from them (if you aren’t already) as much as I have.

1. Video – Video is a powerful tool for coaching and monitoring progress in clients, and it’s also very accessible nowadays, thanks to smart phones and digital cameras. Still, I’m always amazed at how few fitness professionals utilize it to help coach. I use it quite a bit in my evaluation process, especially with tough cases where I want to be able to monitor progress in movement quality. It’s just as valuable on the training floor to back up coaching cues that you’re giving.

Additionally, having access to the high-speed camera technology in our facility has been tremendously valuable in not only breaking down inefficient mechanics, but also demonstrating the powerful effects a good baseball strength and conditioning program can have on a pitcher’s body control and power on the mound.

2. Related Professionals – A fresh sets of eyes and a new perspective can have a huge influence on your strength and conditioning programs and how you coach. We’ve learned a ton from rehabilitation specialists, other fitness professionals, sport coaches, business consultants, and folks from a host of other professions.

As an interesting aside to this discussion, have you ever noticed how doctors – who have a minimum of eight years of higher education – refer patients out all the time to other doctors for second opinions? Yet, how often do you see personal trainers – who are a profession with an absurdly low barrier to entry – ask for another perspective from an unbiased third party? Food for thought.

3. Your Clients – I’m sure you’d love to think that you know your clients’ bodies better than anyone else, but the truth is that those clients know themselves and how they’re feeling much better than you ever could! I made the mistake early in my career of assuming too much and asking too few questions; I was talking 70% of the time and listening for the other 30%. Nowadays, I’m listening 70% of the time (at the very least) and I am a much better coach as a result.

As an example, now is a quiet time of year with all of our baseball guys in-season, so I’m using it as an opportunity to follow up with all our clients from this past off-season. I want to know how they felt during spring training, and how the transition to the start of the season went. All the feedback I get is valuable for not only next off-season, but helping them to tinker with things as needed right now.

4. New Training Equipment – Variety in a strength and conditioning program isn’t just important to ensure optimal progress, but also to make sure that clients remain interested. Do you need to go out and buy all new equipment every other month? Of course not! However, adding some new training implements – or even just new uses for old equipment – can provide some variety. And, it’s an opportunity for you to teach your client, as they’re sure to ask: “What is this and what does it do?”

5. Business Partners/Assistants – When I first got started in Boston, I was doing all the scheduling and billing. While swiping credit cards and watching your schedule fill up is fulfilling at first, it eventually becomes a huge drain on your time, energy, and productivity. I’m a much better coach than I am a business logistics guy – and that’s why the first person I contacted to help me start Cressey Sports Performance was my buddy, Pete Dupuis.

Pete’s become a fantastic business director (and vice-president) at CSP, and we’ve had double digit growth every year since we opened in 2007. He’s managed my schedule, handled phone calls, done all our billing/invoicing, and become a liaison between coaches and clients when the clients aren’t in the gym. In short, his efforts have made me more efficient so that I can evaluate, program for, and coach clients; review research; interact with other coaches; and do more staff/intern education.

Additionally, business partners, staff, and interns are great for asking the challenging questions that make you rethink the way you’re doing things – and often provide suggestions and solutions that help make things more efficient and effective.

These are only five resources to get the ball rolling, but there are certainly many more available to fitness professionals in their quest to deliver a great client experience. I’d love to hear your thoughts in the comments section below on what resources have helped to make you better at what you do.

And, while we’re on the topic of continuing education, I want to give you a heads-up that many of our products are on sale for 25% off as part of Cyber Monday right now. The sale ends tonight, though, so don’t delay in checking it out HERE.