Here’s this week’s list of recommended strength and conditioning reading:

To Sell Is Human – This was a great book I finished last week. The title is a bit misleading, though, as the author (Daniel Pink) actually talks predominantly about “non-sales selling:” how we “sell” our ideas to family members, clients, co-workers, and others. It’s an awesome collection of social behavior research that definitely impacted me as both a coach and business owner. If you like the writing of Malcolm Gladwell and Chip and Dan Heath, you’ll enjoy this.

Strength Training Programs for the Pros and the Joes: Not As Different as You Might Think – While I was on vacation, a guy I met asked how training professional athletes differed from what I do with normal folks who just want to be fit. I told him he’d be surprised at how many similarities there are, and this article from a while back outlines why.

New Uses for Creatine – This was an excellent review of the recent research on creatine supplementation. More and more, creatine supplementation is proving valuable for general health, not just performance.