When people ask me for my top business mistake, without hesitation, I answer, “Putting my last name on Cressey Sports Performance.”

When I say this, most folks assume that I’m referring to the fact that it’ll make the business harder to sell way down the road. Or, they recognize that it means everyone will expect me to answer the phone each time someone calls the office. And, these individuals aren’t wrong; these are certainly issues. However, they aren’t the primary source of my frustration with this mistake.

Rather, without even knowing it, putting my name on the facility undermines just how outstanding the rest of our staff at both Cressey Sports Performance facilities are. In fact, my business partner, Pete Dupuis, often refers to himself as “the guy behind the guy” even though he’s one of the brightest business minds in the industry – and every bit as integral to the success of CSP as I am.

This is something I’ve worked hard to remedy – and today, I have an announcement that will continue this momentum in the right direction.

Today, we introduce Cressey Sports Performance Innovations, a collaborative resource from the Cressey Sports Performance team. Eleven staff members from our Hudson, MA and Jupiter, FL facilities have each contributed a presentation “from their wheelhouse” to this product – and we’re really excited with how it turned out. I learned a lot in reviewing the 11+ hours of webinars, and I’m confident you will, too.

This 100% digital/online resource is now available at an introductory $50 off discount through this Sunday at midnight.

For more information, please visit www.CSPInnovations.com.