One of the pro baseball guys I work with from afar is in town this week for a check-in, and he bought ten protein bars for $10 in anticipation of eating out of airports.  He was munching on one of them at the facility yesterday, and it was labeled as a “Triple Threat” for a) great taste, b) energy, and c) nutrition.

Now, you’re talking to a guy who spent two years at business school before deciding to go the exercise science route, so I’ve got a little marketing analyst in me.  We all know that lots of stuff can have double meanings – so I check out the first three ingredients:

1. Corn Syrup
2. Soy Crisps
3. “Chocolatey” Coating

Yes, it really had a “Y” on the end of the word.  So, you not get a candy bar with crap ingredients, but also are treated like a child with words like “chocolatey.”

Joking aside, the best protein bars available are the ones you make yourself.  John Berardi has some awesome recipes in Gourmet Nutrition Cookbook (also available as part of the Precision Nutrition package).