I recently finished up the audio edition of the book, The Advertising Effect: How to Change Behavior, by Adam Ferrier.

It was a good “listen” that included a lot of strategies to create behavioral changes – and all of these strategies fell under two broader headings. If you want to change a behavior, you either need to a) increase the motivation to change or b) make it easier to change.

My mind, of course, immediately began to race as I thought about all the different ways this applies to individuals’ success (or lack thereof) in strength and conditioning programs. There are countless examples of how we can impact both variables to improve outcomes in the fitness world. Let’s take a look at a few.

Motivation

Encouraging athletes to train as part of a group, or having clients work with trainers/coaches definitely increases motivation. Someone is always waiting for you, so you’ll be more motivated to avoid missing training sessions.

Likewise, running challenges or contests can be very motivating for clients, as there may be a prize – or even just bragging rights – at stake.

I’d be willing to bet that a lot of people who purchased The High Performance Handbook have gotten great results not just because it’s a good program, but because actually spending money on it increases the likelihood that they’ll work really hard on the program!

Ease

To be clear, ease doesn’t refer to making the actual training easy. Rather, it refers to incorporating strategies that make it easier for clients to behave in ways that will achieve a great training effect. We really don’t want to lower the standard; instead, we want the client/athlete to realize that the standard is achievable with the right approaches.

Having more flexible scheduling options may make it easier for clients to remain adherent to their programs. For instance, my wife loves to take part in the Strength Camps at Cressey Sports Performance, but the sleeping/eating schedule for our twins can sometimes be very erratic. Luckily, there are classes every hour from 5:30AM to 10:30AM every MoWeFr, so she can make game-time decisions on which one she attends.

Incorporating a body weight only (or minimal equipment) home workout into a client’s training program may also make it easier for that individual to get a training effect. Many exercisers can get overwhelmed if they think that every session mandates a lot of equipment, an actual gym, and plenty of time.

These are just a few examples of how modifications to motivation and ease can quickly yield favorable outcomes in strength and conditioning programs. If you’re struggling to get the results you want – either for yourself or your clients/athletes – start by looking at these variables. Manipulating one or both may lead to the behavior changes you need to take progress to the next level.