Built for Show

About the Author: Eric Cressey

You’ve probably come across Nate Green’s name over the past few years – either in my newsletter/blog or at T-Nation.  He’s established himself as a guy who knows his stuff, but also has a great writing style that is both entertaining and informative.  And, most specific to the product in question, Nate looks a lot of issues that nobody else considers.

I was fortunate to get an advanced copy of his new book, Built for Show, and I really enjoyed it.  The program itself is fantastic.  Those of you who enjoyed my Maximum Strength book would like it as a follow-up program, particularly if you’re interesting a bit more interested in the physique side of things than pure performance benefits.  The program includes four unique training phases to keep your progress moving full-speed ahead.

And, for those of you who haven’t picked up a woman since the Reagan administration, you’d be wise to take Nate’s advice.  Nate discusses the psychology of attraction quite a bit, and it’s actually really interesting stuff.  I will be the first to admit that I never had much (if any) game with the ladies, so I’ll defer to the expert (Nate) to elaborate on this crucial point from the book:

Take a look at the current men’s magazines and notices what’s on the covers.  You’ll see a ton of references to biceps, ripped abs, and a bigger chest – but those are three body parts women don’t really care about as much as you’d think.  If you go back in time, you’ll find that women are biologically programmed to be attracted to men who show more status and dominance.  One way to show that dominance is to have an imposing, strong body.  Take a look at your training and ask yourself why you’re doing what you’re doing.  I know this might sound sacrilegious, but maybe your question for the ultimate six-pack, biggest guns, or becoming so big that you frighten small children aren’t the greatest goals for you after all.  If you want girls, and you want a capable, athletic, muscular body, then Built for Show was written for you.

Check it out, folks; at less than $14, you can’t go wrong – at the very least for a very entertaining read:

Built for Show