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Cressey Sports Performance Business Building Mentorship: September 23, 2019

We’re excited to announce that on Monday, September 23, we’ll be hosting our fourth CSP Business-Building Mentorship, a day of learning with Pete Dupuis and me. This event will take place at our Hudson, MA location the day after our annual fall seminar. Pete and I have spent nearly a decade crafting the operational systems and strategies that fuel CSP today, and we’re excited to pull back the curtain for fellow gym owners.

It is our intention to foster an environment conducive to learning and the exchanging of ideas, so we will be limiting participation to 30 individuals.

Here’s a look at our agenda for the day:

8:30am: Registration & Coffee

Morning Session – Lead Generation & Conversion

9:00am – 9:30am: Introduction: The Four Pillars of Fitness Business Success
9:30am – 10:30am: Lead Generation: Strategic Relationship Development, Identifying & Connecting with Opinion Leaders, Social Media Strategies
10:30am - 11:00am: Q&A
11:00am - 12:00pm: Lead Conversion: CSP Selling Strategy & Methodology
12:00pm - 1:00pm: Lunch (provided)

Afternoon Session – Business Operations & Long-Term Planning

1:00pm – 2:00pm: Operations: Accounting for Gym Owners – Guest Lecture from CSP’s CPA, Tom Petrocelli
2:00pm – 2:30pm: Operations: Internship Program Design & Execution
2:30pm – 3:00pm: Operations: Hiring Protocols, Staff Development & Continuing Ed.
3:00pm – 3:30pm: Long-Term Planning: Lease Negotiation Considerations
3:30pm – 4:30pm: Long-Term Planning: Strategic Brand Dev., Evaluating Opportunities, SWOT Analysis
4:30pm – 6:00pm: Q&A

Cost: $899.99 (includes free admission to CSP Fall Seminar on Sunday, September 22) 

Click here to register using our 100% secure server!

For hotel recommendations, please email cspmass@gmail.com.

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Register Now for the 8th Annual Cressey Sports Performance Fall Seminar!

We're very excited to announce that on Sunday, September 22, we’ll be hosting our seventh annual fall seminar at Cressey Sports Performance. As was the case with our extremely popular fall event over the past seven years, this event will showcase the great staff we're fortunate to have as part of our team. Also like last year, we want to make this an affordable event for everyone and create a great forum for industry professionals and fitness enthusiasts alike to interact, exchange ideas, and learn. We're happy to have Perform Better as our official sponsor again this year as well.

Here are the presentation topics:

Guest Keynote Speaker: Jonathan Goodman -- Online Training: The 3 Frameworks You Must Have to Get Started with this Massive Opportunity

If you think that you're competing, then you've already lost. In this presentation, you will learn the core truths guaranteed to get you online fitness clients, and get them amazing results. Battle-tested over 6 years with 10,000+ coaches in 83 countries, you'll be introduced to the 3 foundational frameworks every highly effective (and wealthy) online coach must have.

Eric Cressey -- Spine-Sparing Training Strategies

Not all spines are the same, so not all programming and coaching strategies are universally applicable across all populations. Eric delves into the lessons he's learned with training rotational sport athletes, strength sport competitors, and general fitness clients alike over the years - all while picking heavy stuff up off the floor over and over again himself over 15 years of powerlifting training.

Pete Dupuis -- Fine-Tuning the Semi-Private Training Model

The semi-private training concept has gone mainstream in the fitness space since CSP first opened its doors in the summer of 2007. Now that this format has infiltrated a considerable chunk of the industry, it’s time to talk about how to clean up your delivery and execution of the model. In this presentation, Pete will highlight common misconceptions about semi-private training, potential pitfalls in the process, and how to best position the service in the minds of your consumers.

Andrew Lysy -- Psychology of Coaching

The relationship between the coach and the athlete is a vital aspect of training. Without trust, understanding and learning can be a very bumpy road. In this discussion, Andrew will cover ways to gain your athlete/client's trust, and, in turn, strategies for relationship building to help facilitate short- and long-term success for the athlete.

Andrew Millett -- Making Sense of ACL Rehab

In his presentation, Cressey Sports Performance on-site physical therapist Andrew Millett will go into detail about what to do with the athlete recovering from an ACL reconstruction. He has worked with countless athletes who have recovered and returned to their respective sport following ACL reconstruction. Emphasis will be placed not only the early stages of rehab, but also the progression through the rehab, strength and conditioning, plyometrics and return to sport.

Cole Russo -- Applied Principles of Plyometrics

Plyometrics are recognized for their ability to improve performance and decrease the risk for injury. Cole will talk about how to translate the principles into application; in other words, how to bring the stretch-shortening cycle to life! The presentation will feature a review of the literature, guidelines for prescription, and coaching plyometrics. The second portion of the presentation will be a practical, featuring live demonstrations.

Drew Cobin --Embracing the Basics: A Fundamental Approach to Strength Training

In this presentation, Drew will illustrate a clear and concise ground-up and task-related approach to coaching resistance training that can be found day in and day out on the gym floor of Cressey Sports Performance. He'll then demonstrate how to communicate more effectively to deliver your message to clients of varying fitness levels and goals. Attendees can expect to walk away with a simple fundamental approach to coaching resistance training that can help make things easier on the client and the coach.

**Bonus 2:30-5:30PM Saturday Session**

John O'Neil and Kyle Driscoll -- Inside CSP's Programming Philosophy

In this presentation, John and Kyle take a deep dive into the most common overarching programming concepts used at CSP, with a specific focus on power training. Attendees are encouraged to bring questions and participate, as this will be an interactive, discussion-based portion of the seminar.

Location:

Cressey Sports Performance
577 Main St.
Suite 310
Hudson, MA 01749

Cost:

Early Bird Regular Rate $129.99 (Before 8/22), Normal Regular Rate $159.99

Early Bird Student Rate $99.99 (Before 8/22), Normal Student Rate $129.99

Date/Time:

Sunday, September 22, 2019
Registration 8:30AM
Seminar 9AM-5PM

**Bonus session Saturday, September 21, 2:30-5:30pm.

Continuing Education

We've applied for 1.0 National Strength and Conditioning Association CEUs (10 contact hours), and expect them to be approved (conference has been approved each of the past seven years).

Click Here to Sign-up (Regular)

or

Click Here to Sign-up (Students)

We’re really excited about this event, and would love to have you join us! However, space is limited and most seminars we’ve hosted in the past have sold out quickly, so don’t delay on signing up!

If you have additional questions, please direct them to cspmass@gmail.com. Looking forward to seeing you there!

PS - If you're looking for hotel information, The Extended Stay America in Marlborough, MA offers our clients a heavily discounted nightly rate of just under $65.00. Just mention "Cressey" during the booking process in order to secure the discount. Their booking phone number is 508-490-9911.

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Strength and Conditioning Stuff You Should Read: 7/15/19

I've finally gotten this feature back on an early-in-the-week publication schedule! Here's some good stuff from around the 'Net of late:

Complete Speed and Agility Coach Certification - I've commented on numerous occasions how much I like this resource and accompanying certification from Lee Taft. It's on sale for $150 off this week and definitely worth the investment.

It Took Me Ten years to Become an Overnight Success - A recent conversation reminded me of this article my business partner, Pete Dupuis, wrote a few years ago. It's an important one for the up-and-comers in our field.

The Value of Self-Doubt - I enjoyed this podcast from Brett Bartholomew at The Art of Coaching. It's a great listen for both novice and more experienced coaches. I loved him arguing FOR imposter syndrome in an era where everyone is positioned as an expert.

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Tall athletes have much less wiggle room with their setup than shorter athletes do, as long levers can make weights feel heavier, and more range-of-motion equates to more opportunity for things to go wrong. This is especially true when it comes to pulling from the ground. On the left, you'll see @joerock___ (who is 6-7) round over and try to use the bar to pull himself into a good starting position - but he doesn't quite get to where he needs to go. On the right, we reach the arms out in front as a counterbalance, and have him descend to the bar without ever giving up an optional torso posture. The best way to firm up good positions is to never allow bad positions to take place. Swipe left for the actual set (good work, Joe!). . . . #cspfamily #deadlift #trapbar

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Strength and Conditioning Stuff You Should Read: 7/9/19

I'm going to try to get back on an early-in-the-week publication calendar for this weekly feature, so here's your list of recommended reading/listening.

Functional Stability Training - Just a friendly reminder that this popular series from Mike Reinold and me is on sale for 25% off through the end of the day on Wednesday. Just enter the coupon code allstar2019cressey HERE.

Gym Owner Musings - Pete Dupuis never disappoints with these random (but excellent) insights on the business side of fitness.

Range - This book from David Epstein has been recommended to me by several people over the past month, so I'm just digging in now. I'm excited to check it out.

Stuart McGill on the Physical Preparation Podcast - Stu was a guest on my podcast last week (check it out here), and as it turns out, he had an interview with Mike Robertson published recently, too. This is a good listen.

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Strength and Conditioning Stuff You Should Read: 7/3/19

I hope you're having a great holiday week. I'm long overdue with a list of recommended reading, so I've luckily got some good stuff stockpiled.

Keeping the Fun in Children's Sports - This was a great piece in the New York Times that summarizes some new findings from an American Academy of Pediatrics report on organized sports.

Why We Sleep - Brandon Marcello recommended this book when he came on the podcast (listen to his interview here), and it hasn't disappointed. I'd highly recommend it.

The Language of Coaching - Nick Winkelman put up his slides from this year's Perform Better presentations, and he's got some great information on optimizing coaching cues.

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*Exhale fully to get more out of your anti-extension core exercises and shoulder flexion mobility drills.* 👇 One of the central points of the @posturalrestoration philosophy is that folks who live in a gross extension pattern (forward head posture, excessive lordosis, anterior pelvic tilt, plantarflexed ankles, etc.) live in a constant state of inhalation. In other words, they have absolutely no idea how to get air out. When you exhale, your ribs should come down, so the best time to challenge this function is when the arms are flexed overhead, as folks with an anterior-weight-bearing tendency often "flare" the ribs up during this overhead reach. It's challenging enough for folks with these heavily ingrained habits to get their arms overhead in a neutral spine position, but ask them to exhale in this position and you'll make folks feel inadequate really fast. Here's a good progression you can use, from mobility drills to stability ones. Exhale fully at the position in each drill when the arms are overhead (lats are on the biggest stretch): Bench T-Spine Mobs -> Dead Bugs -> Back to Wall Shoulder Flexion -> Tall Kneeling TRX Fallouts . . . #cspfamily #mobility

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Strength and Conditioning Stuff You Should Read: 6/10/19

It's been a quiet week on the blog in light of my travel commitments and the onboarding of a lot of college athletes at both CSP facilities over the past week. Luckily, there's some good content from around the 'Net for me to share with you:

EC on the OPEX Podcast - Robbie Bourke interviewed me for this podcast about a month ago, and we honed in on long-term athletic development in particular.

EricCressey.com Interview with Dr. Jason Hodges - I gave a presentation to our staff about diagnostic imaging in the throwing shoulder, and it reminded me to "reincarnate" this interview I did with radiologist Jason Hodges a while back. Check it out and you might never look at MRIs and x-rays the same way.

47 Lessons from Pat Rigsby - This post is a few weeks old, but I've been meaning to work it into one of these recommended reading compilations. Pat does a lot of consulting on the business side of fitness, and this post shares a lot of the potential avenues through which he can help fitness professionals.

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Strength and Conditioning Stuff You Should Read: 5/31/19

I hope you had a great week. Let's kick off the weekend with some good recommendations from around the 'Net:

Connor Ryan on Training, Therapy, and Working to Blend the Model - Connor is a former CSP intern who now works as a physical therapist for the Phoenix Coyotes. He always offers great insights into how to help people get better, and he's less married to particular philosophies than he is to getting results. That makes for a great educator, and this chat with Mike Robertson is a good example.

Joel Jamieson on the Vigor Life Podcast with Luka Hocevar - The information Joel shares in this podcast with Luka Hocevar is invaluable for every coach and trainer. I don't normally share podcasts with so much swearing, but the knowledge shared in this one overcomes it!

What if Your Gym Was Chasing a a 3-Star Michelin Review? - My business partner, Pete Dupuis, offers up some tips on how hospitality from the restaurant business has direct parallels in the fitness industry.

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Strength and Conditioning Stuff You Should Read: 5/20/19

I hope you had a great weekend. Here's a little recommended reading for the week ahead.

Show and Go: High Performance Training to Look, Feel, and Move Better - I turn 38 today, so I decided to put Show and Go, one of my more popular resources, on sale for 38% off. Just head HERE and the discount (from $59.99 to $37.19) will be automatically applied at checkout.

EC on the Lift the Bar Podcast - I joined Stuart Aitken on his podcast to chat about fitness industry success and building up career capital.

Gym Owner Musings: Installment 14 - My business partner, Pete Dupuis, always shares some good nuggets in these brain dumps. They're must-read for gym owners.

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Strength and Conditioning Stuff You Should Read: 5/13/19

I hope you had a great weekend. After being a bit all over the place on when I published these features, we're back on a Monday schedule with these recommended readings.

Table for One: How Eating Alone is Radically Changing Our Diets - I came across this article on The Guardian the other day and found it really interesting socially and nutritionally.

Speed Training for Hockey - I don't have a big hockey following on this blog, but Kevin Neeld (Head Performance Coach for the Boston Bruins) is a good friend, former intern, and super bright mind in the hockey training field. He just released this resource, and it's available at an excellent discount. If you train hockey players (or are one), it's a no brainer to pick it up. I actually went through it and found some excellent ideas we can use with our baseball athletes as well.

5 Important Lessons on Balance Training - I wrote this article about a year ago, and a recent social media discussion brought it back to the forefront.

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Here’s a preliminary rendering of the new 10,000-square-foot @cresseysportsperformance FL facility in #palmbeachgardens. It’ll open up this winter. Some notes: 1️⃣ the grassy area in front of the building will actually be a turfed infield and double as a Miracle League field 2️⃣ the West (left, in this photo) end of the roof will extend out to cover hitting cages and pitching mounds 3️⃣ we aren’t renaming CSP as “The Sports Center;” we’re just working through signage logistics 4️⃣ the building will back up to the right field line of a showcase stadium field 5️⃣ this is the view from @lomogram’s parking spot 🤣 We’re excited for what will be a great one-stop shop for athletes and general fitness clients alike. In particular, Palm Beach Gardens is quickly evolving as a training and competitive destination for baseball players from around the country. We’re thrilled to be a part of that evolution. #cspfamily

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Strength and Conditioning Stuff You Should Read: 5/6/19

I hope you all had a great weekend and are ready to start the new week off with some great content from around the 'Net! First, though, a quick favor: if you've been listening to my new podcast, could you please head over to iTunes and leave us a review? You can do so HERE. Thank you!

Now, on to this week's recommended reading:

Does Norway Have the Answer to Excess in Youth Sports? - I found this article on sport participation in Norway fascinating. I think many other countries - America included - could learn a lot from this model.

8 Tips for Not Wasting Away During Summer Baseball - With summer baseball rapidly approaching, this is an important read for all the skinny teenagers who'll be living out of hotels while at tournaments for weeks at a time.

Social Media For Your Gym: Pick a Lane and Stay in It - With a lot of business owners reading this site, Pete Dupuis' writing is always invaluable. Check this one out for some direction on the social media front.

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BIG NEWS: this winter, @cresseysportsperformance will be moving our Florida location a few miles south as part of an exciting public/private partnership with the city of Palm Beach Gardens. The new location will feature: 1️⃣ a state-of-the-art, brand new 10,000 square-foot training facility 2️⃣ covered pitching mounds and hitting cages 3️⃣ two large turfed agility infields that will also serve as Miracle League fields for charitable initiatives 4️⃣ a larger showcase stadium field The Burns Rd. athletic complex is home to many other baseball fields and associated amenities, and will soon become one of the best baseball destinations in the country. We’re tremendously honored to be part of the project and so appreciative of the support of our vision from so many motivated, visionary people at the @cityofpbgardens. These facility upgrades will enable up to expand our offerings to baseball players of all levels, as well as play an active role in the wellness initiatives in the PBG community while encouraging tourism in the area to benefit the city economically. 🙏 We’ll have some more exciting news on the facility/complex design, staff expansion, and event planning fronts in the coming weeks. For now, though, here’s a glimpse at where this is headed. #cspfamily #palmbeachgardens #elitebaseballdevelopment #mlb

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