Cressey Sports Performance Business Building Mentorship: Online August 25-26

Written on June 24, 2021 at 7:45 am, by Eric Cressey

We’re excited to announce that on Wednesday-Thursday, August 25-26, Pete Dupuis and I will be hosting our sixth CSP Business-Building Mentorship. For the second time, this event will be offered in an online format over Zoom. Pete and I have spent over 13 years crafting the operational systems and strategies that fuel CSP today, and we’re excited to pull back the curtain for fellow gym owners.

It is our intention to foster an environment conducive to learning and the exchanging of ideas, so we will be capping the number of attendees who participate. The event will run from 11am-3:30pm Eastern time (Boston) each day so that we can account for attendees in many different time zones.

Here’s a look at our agenda for the offering:

Day 1 – Introduction, Lead Generation, and Lead Conversion

11:00am – 11:30am: Introduction: The Four Pillars of Fitness Business Success
11:30am – 2:30pm: Lead Generation: Strategic Relationship Development, Identifying & Connecting with Opinion Leaders, Social Media Strategies
2:30pm – 3:30pm : Lead Conversion: CSP Selling Strategy & Methodology

Day 2 – Business Operations and Long-Term Planning

11:00am – 12:00pm: Operations: Accounting for Gym Owners – Guest Lecture from Tom Petrocelli, Certified
12:00pm – 1:00pm: Operations: Internship Program Design & Execution
1:00pm – 2:00pm: Operations: Hiring Protocols, Staff Development & Continuing Ed.
2:00pm – 3:00pm: Long-Term Planning: Lease Negotiation Considerations
3:00pm – 3:30pm: Long-Term Planning: Strategic Brand Dev., Evaluating Opportunities, SWOT Analysis

Note: we will include Q&A opportunities throughout the presentations and at the end of each day, so the 3:30pm is not a “hard stop” time.

Cost: $899.99