Some Fitness Business Advice: Get on Twitter!

About the Author: Eric Cressey

I stubbornly resisted having a Twitter presence (@EricCressey) for a long time.  My perception was always that it was just a bunch of schmucks notifying the world that they were watching TV or going grocery shopping.  It was only after a friend convinced me to give it a shot that I realized that Twitter was only stupid if you used it for stupid things.

This discussion might not seem applicable to this site, but the truth is, I’ve always prided myself on making a place where you can get outstanding training, nutrition, supplementation, and motivational information.  It’s grown in popularity because a lot of the best information you can find in these realms is condensed in one place to make your life easier.  And, this is one of the many reasons Twitter has been successful: you can condense the important stuff in one place by picking and choosing who you follow.  For instance, I generally only follow folks in our industry, my athletes, and a host of baseball reporters around the country.

Conversely, imagine turning on the local news to hear about the weather for tomorrow.  Chances are that you’ll have to watch some segments about politics, crime, sports, and religion as you wait for them to get to the weather.  This is fine if you’re interested in being well-rounded, but not very ideal if you’re just trying to figure out whether or not you should wear a long- or short-sleeved shirt the following day.  I’ll take Twitter every day of the week over this – especially since it doesn’t force me to look at 15 different websites to get the information I need.

Additionally, it’s a quick and easy way to interact with people – friends, customers, readers – concisely.  I’ve also found our CP Twitter account (@CresseyPerf) to be a great way to build camaraderie among our staff and clients; they are constantly busting each other’s chops and building a stronger sense of community with each new day. Plus, it’s a great way to share client success stories with the rest of the crowd so that everyone can feed off each other.

So, take it from a guy who fought it for the longest time, but is now regretting getting on Twitter sooner: join today!

For more Fitness Business Information, I’d encourage you to check out the Fitness Business Blueprint.

Sign-up Today for our FREE Newsletter and receive a four-part video series on how to deadlift!