Home Posts tagged "Athlete Training Programs"

Strength and Conditioning Programs: Understanding and Managing Fatigue

Understanding and Managing Fatigue

Perhaps it’s coincidence, or perhaps the scientific community is finally catching on, but recently, there have been several studies looking at the role of short- and long-term recovery in preventing and rehabilitating injuries.

Here’s a research study that demonstrates relationships among a variety of scheduling and recovery factors and injury rates. The part I found most interesting was that researchers observed that sleeping fewer than six hours the night prior to a competition led to a significant increase in fatigue related injuries.

Additionally, researchers at Stanford recently demonstrated the profoundly positive effect that “sleep extension” has on a variety of performance variables in high-level basketball athletes.

These results, in themselves, aren’t particularly surprising: fatigue impacts performance – whether that’s on the field, or in the rehabilitation realm. Anyone who has ever trained an athlete on a Saturday morning after he’s had a late Friday night, or rehabbed a roofer after he’s completed a 10-hour-workday, will tell you that there are certainly less-than-optimal times to get the work in.

What research like this doesn’t tell us, though, is that not all fatigue is created equal – and I suspect that this is one area where strength and conditioning specialists can “return the favor” to rehabilitation specialists for all that we’ve learned from them over the years. Very simply, the very best strength and conditioning coaches I know are the ones who are masters of managing competing demands, including strength training, mobility drills, soft tissue work, movement training, metabolic conditioning, and sport-specific training. In order to effectively manage all these factors, it’s imperative to understand the different stages of fatigue. On the rehabilitation side of things, every injured athlete likely has some element of fatigue that not only impacted his/her injury mechanism, but will impact the response to a given rehabilitation program.

Over-what? Over-everything!

In their classic review, The Unknown Mechanism of the Overtraining Syndrome, Armstrong and VanHeest discussed the importance of differentiating among overload, over-reaching, overtraining, and the overtraining syndrome (OTS). They defined the terms as follows:

  • Overload – “a planned, systematic, progressive increase in training stimuli that is required for improvements in strength, power, and endurance”
  • Over-reaching – “training that involves a brief period of overload, with inadequate recovery, that exceeds the athlete’s adaptive capacity. This process involves a temporary performance decrement lasting from several days to several weeks.”
  • Overtraining – training that “exceeds over-reaching and results in frank physiological maladaptation(s) and chronically reduced exercise performance. It proceeds from imbalances between training and recovery, exercise and exercise capacity, stress and stress tolerance; training exceeds recovery, exercise exceeds one’s capacity, and stressors exceed one’s stress tolerance.”
  • Overtraining Syndrome (OTS) – “a set of persistent physical and psychological symptoms that occur subsequent to prolonged application of heavy training loads. The critical diagnostic factor is a chronic decrease in performance, not simply the existence of SAS [signs and symptoms].”

Overload is inherent to a successful training process, and over-reaching is actually quite valuable when used appropriately. For instance, in our training programs at Cressey Performance, we generally fluctuate training stress in four-week programs as high (1), medium (2), very high (3), low (4), where the deloading in week 4 allows for adaptation from the fatigue imposed during week 3.

However, over-reaching is far from overtraining – a term that is thrown around far too often among even the most qualified individuals in the world of health and human performance. Over-reaching may be attained in as little as 7-10 days, and remedied in a matter of days or weeks with adequate deloading. Conversely, the process of overtraining must take place for months for the outcome, OTS, to be apparent. Recovery from OTS requires at least several weeks – and more often several months; in other words, you really have to go out of your way to get to overtraining syndrome.

Since high level performance – and even just normal physical health – is a priority, it is imperative that coaches, parents, and athletes recognize the signs and symptoms of over-reaching and overtraining syndrome – and the differences between the two. According to Armstrong and VanHeest, the signs and symptoms of OTS may include:

  • Decreased physical performance
  • General fatigue, malaise, loss of vigor
  • Insomnia
  • Change in appetite
  • Irritability, restlessness, excitability, anxiety
  • Loss of body weight
  • Loss of motivation
  • Lack of mental concentration
  • Feelings of depression

What All These “Overs” Mean to You

Many of these signs and symptoms are shared between over-reaching and OTS, so how do we know the difference? How do we know when to hold back for a day or two (for overload recovery), 7-21 days (over-reaching), or even months (overtraining syndrome)?

Unfortunately, as much as I would like to be able to offer you the magic answer, I can’t do so. The scientific community has yet to agree on a single, highly sensitive diagnostic test to differentiate among the three. In fact, the only diagnostic tests that are universally accurate are those of physical performance; if performance drops off, there must be some degree of accumulated fatigue.

Other measures – such as heart rate, bloodwork, metabolic rate, substrate metabolism, and a host more – are subject to so many factors that they are hardly reliable tests of one’s training status.

As an example, research from Fry et al. had subjects perform ten sets of one repetition on machine squats at 100% of their one-rep maximum for 14 days straight. That’s an absurd volume of high-intensity resistance training, especially in a trained population. You know what, though? The only thing that dropped off was performance; hormone status (as measured by bloodwork) really didn’t change much at all.

Conversely, crush an endurance athlete with volume, and this same bloodwork will look terrible. The take-home point is that it’s a lot harder to “overtrain” on intensity than volume. And that’s where the problem exists when you’re dealing with athletes: just about every sport out there is a blend of volume and intensity. We don’t just train or rehabilitate shotputters or Ironman competitors; we get athletes from soccer, basketball, baseball, hockey, tennis, and a host of other sports.

So, what is a coach or rehabilitation specialist to do when trying to determine just how much fatigue is present, and what the best course of action is to guarantee an optimal return-to-play as quickly as possible?

In two words: ask questions.

In my opinion, the absolute most important step is to establish communication with athletes and – in this case – patients. Ask about training practices before an injury, sleep patterns, dietary factors, family life, concurrent illness/injury, changes in body weight, and appetite.

These may seem like obvious questions to ask, but we live in a one-size-fits-all world of pre-made templates and rigid systems – and people can fall through the cracks all the time. My experience has been that those most commonly “thrown under the bus” in this regard are the most dedicated athletes forced to train or rehabilitate in a “general health” world. As an example, we had an adult athlete client request a Vitamin D test from a primary care physician last year, and he was turned down because he wasn’t “a post-menopausal female.” As it turned out, he was severely clinically deficient, and normalizing his Vitamin D was a big game-changer for him.

Simply asking the right questions will always help the cause when it comes to determining just how “systemic” what you’re dealing with really is. And, in the process, it gives you an opportunity to show a client or patient how much you care before they even care how much you know.

- Eric Cressey
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Lose Fat, Gain Muscle, Get Strong: Eric Cressey’s Best Articles of 2010

Show and Go: High Performance Training to Look, Feel, and Move Better - This was obviously my biggest project of 2010.  I actually began writing the strength and conditioning programs and filming the exercise demonstration videos in 2009, and put all the "guinea pigs" through the four-month program beginning in February.  When they completed it as the start of the summer rolled around, I made some modifications based on their feedback and then got cracking on writing up all the tag along resources.  Finally, in September, Show and Go was ready to roll.  So, in effect, it took 10-11 months to take this product from start to finish - a lot of hard work, to say the least.  My reward has been well worth it, though, as the feedback has been awesome.  Thanks so much to everyone who has picked up a copy.

Optimal Shoulder Performance - This was a seminar that Mike Reinold and I filmed in November of 2009, and our goal was to create a resource that brought together concepts from both the shoulder rehabilitation and shoulder performance training fields to effectively bridge the gap for those looking to prevent and/or treat shoulder pain.  In the process, I learned a lot from Mike, and I think that together, we brought rehabilitation specialists and fitness professionals closer to being on the same page.

Why President Obama Throws Like a Girl - A lot of people took this as a political commentary, but to be honest, it was really just me talking about the concept of retroversion as it applies to a throwing shoulder - with a little humor thrown in, of course!

Overbearing Dads and Kids Who Throw Cheddar - This one was remarkably easy to write because I've received a lot of emails from overbearing Dads asking about increasing throwing velocity in their kids.

What I Learned in 2009 - I wrote this article for T-Nation back at the beginning of the year, and always enjoy these yearly pieces.  In fact, I'm working on my 2010 one for them now!

What a Stressed Out Bride Can Teach You About Training Success - I wrote this less than a month out from my wedding, so you could say that I had a good frame of reference.

Baseball Showcases: A Great Way to Waste Money and Get Injured - In case the title didn't tip you off, I'm not much of a fan of baseball showcases.

Cueing: Just One Piece of Semi-Private Training Success - Part 1 and Part 2 - These articles were featured at fitbusinessinsider.com.  I enjoy writing about not only the training side of things, but some of the things we've done well to build up our business.

Three Years of Cressey Performance: The Right Reasons and the Right Way - This might have been the top post of the year, in my eyes. My job is very cool.

How to Attack Continuing Education in the Fitness Industry - Here's another fitness business post.

Want to Be a Personal Trainer or Strength Coach?  Start Here. - And another!

The Skinny on Strasburg's Injury - I hate to make blog content out of someone else's misfortune, but it was a good opportunity to make some points that I think are very valid to the discussion of not only Stephen Strasburg's elbow injury, but a lot of the pitching injuries we see in youth baseball.

Surely, there are many more to list, but I don't want this to run too long!  Have a safe and happy new year, and keep an eye out for the first content of 2011, which is coming very soon!

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Weight Training Programs: Product Reviews

As you probably know, when I come across high-quality products that I really enjoy that I think will be a good fit for my audience, I am thrilled to be able to write up thorough reviews for you.  This way, it not only gives some love to these products’ deserving creators (and learn myself!), but also gives you more background to make sure that it’s a good fit for you if you opt to purchase it. To that end, I wanted to use today's post to highlight the top seven products I reviewed in 2010.  Considering that I receive literally dozens of products in the mail each year to review (I still have a stack left to cover), these represent not just the cream of the crop, but the ones where I actually had the time and inclination to write something up.  Check them out by category: For the Fitness Professionals: Muscle Imbalances Revealed - This set of six webinars can be viewed conveniently from the comforts of your own home.  No travel or shipping charges to ruin your day!  Check out my review Product Review: Muscle Imbalances Revealed.

The Single-Leg Solution - Mike Robertson is a great friend of mine - but that's not the only reason I liked this product.  It was very thorough, well-researched and written, and offered some excellent coaching cues that any fitness professional would be wise to study up on.  My review is The Single-leg Solution: Detailed Product Review.

Rehab=Training, Training=Rehab - This long-awaited debut product from Charlie Weingroff was just released in the last few weeks, and it certainly didn't disappoint.  Even if you don't pick up a copy, you'll learn quite a bit from my two-part review: Rehab=Training, Training=Rehab: Top 10 Takeaways - Part 1 and Rehab=Training, Training=Rehab, Top 10 Takeaways - Part 2.

Movement - I just realized that I never got around to writing up a review of this great book from Gray Cook, but that doesn't mean that it wasn't an excellent read.  I HIGHLY recommend it.

For the Fat Loss Enthusiasts (then again, can you really be enthusiastic about having to lose fat?): Body of Fire - This fat loss resource from Chad Waterbury was great for the masses - especially if you only have minimal equipment at your fingertips.  I loved the focus on movement rather than just crazy high volume training.  Check out my interview with him: Waterbury on Why Most Fat Loss Plans Fail Miserably - and a Better Approach.

Final Phase Fat Loss - John Romaniello's first product is a great fit for those trying to lose those stubborn last few pounds of body fat, especially if they are masochists who enjoy a very challenging program!  For more information, check out Final Phase Fat Loss: An Interview with John Romaniello.

For the Athletes: The Truth About Quickness - I'm a big fan of Kelly Baggett, and he collaborated with Alex Maroko to create an excellent resource for up-and-coming athletes.  I gave Kelly the spotlight with three pieces: How to Get Quick...Quickly: An Interview with Kelly Baggett, and The 5 Most Common Speed, Quickness, and Explosiveness Problems in Athletes Part 1 and Part 2.

That wraps it up for the best of 2010 product reviews; hopefully you can reward yourself with some late holiday shopping by picking up one or more of these items; you won't regret it.  I'll be back tomorrow with the best videos of 2010.

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Stuff You Should Read: 8/2/10

Here are a few blasts from the past that I think you'll like to kick off the week: Peak Power or Vertical Jump - Which one should you test in athlete training programs, and why? Back Squatting with a Posterior Labral Tear - This is a good follow-up to last week's post on shoulder mobility with squatting because sometimes, even good mobility won't matter. 5 Relative Strength Myths - I wrote this article back in 2005, and as I look back on it, in many ways, it helped to set the stage for my Maximum Strength book.

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Stuff You Should Read: 7/20/10

Here's this week's list of recommended reading: Total Football Training - I just got an advanced copy of San Francisco 49ers strength coach Duane Carlisle's new product, and read it over this past weekend.  There's some really good stuff in there - definitely a good fit for the football players reading this blog. It includes an eight-week off-season training program where all the drills are demonstrated on the accompanying DVDs. Inverted Row Ignorance - Here's one from the archived that reminds us once again just how often this exercise is absolutely butchered. The Right Way to Stretch the Pecs - Here's a T-Muscle article that gives you some practical suggestions on loosening up these chronically tight muscles without throwing your shoulders under the bus. Please enter your email below to sign up for our FREE newsletter.
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Swimming for Pitchers?

Last week, I had three separate pitchers ask me what I thought about swimming between starts.  My answer was pretty straightforward: I am not a fan at all.

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There are several reasons for my contention with this as a useful modality. Like pitchers, swimmers have some of the most dysfunctional shoulders in the entire sporting world; they have glaring scapular instability, big internal rotation deficits, and insufficient dynamic stability. Sound familiar?  These are the exact same things we work to address too keep our pitchers healthy. For me, cross-training is about getting athletes out of pattern overload - not finding a similar means of reinforcing imbalances.  Telling a pitcher to go swim is like encouraging a distance runner with a bum Achilles tendon to go jump rope instead.  It's an epic fail waiting to happen.

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When it really comes down to it, I’d rather have guys actually throwing if they are going to develop imbalances.  Pattern overload might as well give you improved motor control and technical precision if it's going to increase your susceptibility to injury! Speaking of specificity, the energy systems demands of swimming (longer distances, usually) don't reflect what we see in pitching (short bursts of intense exertion).  So, the arguments are in many ways similar to my contention with distance running for pitchers. And, more anecdotally, while incredible athletes in the pool, most of the swimmers I have encountered have been far less than athletic on solid ground, presumably because the majority of their training takes place in the water, where stability demands are markedly different.  I'd much rather see supplemental baseball training take place with closed-chain motion on solid ground - just like it does in pitching.

Finally, I'd like to see pitchers lift more - because they simply don't do enough of it during the season.  With limited time between outings, it's important to get in the most important stuff first - and I just don't see swimming as "important" when compared to flexibility training, soft tissue work, the throwing program, and strength training.

I'm sticking to my guns here.  I'd much rather see pitchers doing what I outlined HERE between starts, as it keeps them strong, gets them moving in ways that don't further ingrain imbalances, and avoids conflicting with the metabolic demands on pitching. Sign-up Today for our FREE Baseball Newsletter and Receive a Copy of the Exact Stretches used by Cressey Performance Pitchers after they Throw!
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A More Than Satisfied Female Customer

I have to admit: when I first saw this subject line for an email, my mind was a bit in the gutter! However, as it turns out, it was an awesome review of the Maximum Strength program from a female exercise enthusiast who had undertaken the program from start to finish.  Check out what she had to say: "My name is Alison Minton, I'm a 25 year old 'recreational' lifter.  I was given your book, Maximum Strength, about 5 months ago by a friend at my gym (who happens to be one of your guniea pigs for your next project).  I just finished the program today and I wanted to share my thoughts with you.  A little background: former avid runner, sidelined by unsuccessful bilateral fasciotomies for compartment syndrome in my lower legs 3 years ago, which lead me to really hit the weights.  My workout routines were getting pretty stale in the last year or so and I was getting frustrated and bored from circuit after circuit of moderately heaving lifting.  I had exhausted everything I knew from years of reading about fitness/running/lifting and realized every female fitness magazine I received was going straight to the trash.   I begged my friend at the gym for help and he gave me your book for guidance.  I've since read your and Tony Gentilcore's blogs religiously! "I know you have gotten tons of very well deserved feedback by satisfied guys who have read the book/complete the program.  I wanted to write to you because when I was thinking about starting it, I searched high and low for any information about women doing the program, and I found very minimal material in the way of feedback, tips or special considerations (if there even are any).  Even after that, I figured, what the heck, if some random guy at the gym can do this, then so can I!  So, I had my friend help me with packing day and the rest is history!  I absolutely loved the program, stuck to it like glue and got some decent results: Broad Jump: 72 inches --> 78 inches Bench Press: 100 lbs --> 115 lbs 3 RM Chin Up: BW + 7.5 lbs --> BW+17.5 lbs Deadlift: 175 lbs--> 190 lbs Box Squat: 130 lbs --> 135 lbs "I would loved to see the DL and squat go up a little more, but I did do a bit more cardio than prescribed (in the form of sprints and technique workouts, mostly) and wonder if that hindered me a bit.  My body composition also changed significantly for the better and my before and after pics totally rocked. "Just wanted to tell you that as a female 'lifter' I loved your program and the ideas/concepts that come out of the CP team blogs.  I would LOVE to see a little more encouragement to all the ladies out there!  It didn't intimidate me to find minimal feedback regarding women attempting Maximum Strength, but some women need a little more persuasion to get over the apprehension of starting a program in a book geared towards men. "Definitely looking forwards to your next book/program!  Thanks again!" -Alison Minton

Click here to purchase your copy of Maximum Strength for just $18.95.

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Three Years of Cressey Performance: The Right Reasons and the Right Way

Though a somewhat "normal" day at the gym, yesterday marked Cressey Performance's three-year anniversary. While my business partner's blog post yesterday did an excellent job of doling out "thank yous" to a lot of the important people who have been so involved in our success - from clients to parents, coaches, interns, and significant others - I wanted to add my own two cents on the matter today.  More than anything, I really wanted to highlight a sentence that illustrates what makes me the most proud about where CP has been, where it is, and where it's going.

We've done this for the right reasons, and we've done it the right way.

newcp21 I read a business development blog post by Chris McCombs the other day where he wrote something that really hit home for me.  When he was talking about how he decides to accept or reject a new project/opportunity, here is one of his guidelines: "Only Take on Projects That Are In Line With My Current Values and Fulfill Me Beyond Just The Money - A project must fulfill me in some way BESIDE just money...too many people spend their life JUST chasing a buck; to me, that's no way to live.  For me, the money must be there, but it should fulfill me personally, be fun, help a lot of people, and build and be in line with my current brand and brand equity." Back in 2007, I had a tough decision to make.  My online consulting business had really taken off, and the Maximum Strength book deal was in the works.  My other products - Magnificent Mobility, The Ultimate Off-Season Training Manual, and Building the Efficient Athlete - were selling well and getting great reviews, and I'd just had a study published in the Journal of Strength and Conditioning Research.  This website was growing exponentially in popularity, and I had just wrapped up my first year on the Perform Better tour - so lots of doors were opening for me on the seminar front to present all over the world - and I could have stayed home and just written all day, every day. I was getting really crunched for time, as I was already training clients 8-13 hours per day, seven days per week, as my in-person clientele had rapidly grown. My phone rang off the hook for about three weeks after Lincoln-Sudbury won a baseball state championship after I'd trained several of their guys, and one of my athletes was named state player of the year.  And, after being featured on the front page of the Boston Globe with a nipple so hard I could cut diamonds, I was in demand as a t-shirt model (okay, not really - but it made for an awesome blog post, The School of Hard Nipples).

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I was exhausted and stressed - but absolutely, positively, "living the dream" that I'd always wanted. To make matters a bit more interesting, I had just started dating a great girl (now my fiancee) who I really had a good feeling was "the one" after about three months.  The work days, however, were insanely long and I was worried that I'd screw up a good thing by not spending enough time with her. Every business development coach out there would have seen a "simple" answer to all my problems: stop training people in person.  Just write, consult, make DVDs, and give seminars.  It would have cut my hours by 80% and still allowed me to earn a pretty good living - and enjoy plenty of free time.  There was a huge problem with that, though; as Chris wrote, it wouldn't "fulfill me personally, be fun, help a lot of people, and build and be in line with my current brand and brand equity."  I like doing evaluations, writing programs, coaching, sweating, training with my guys, cranking up the music, helping people get to where they want to be, collaborating with and learning from other professionals, and watching my athletes compete - whether it's at some high school field or at Fenway Park.  Giving that up wasn't an option; I guess I'd have just been a crappy business coaching client, as I would have been stubborn as an ass on giving that up.

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Fortunately for me, Pete Dupuis, my roommate from my freshman year of college, had just finished his MBA and was in the midst of a job search.  And, during that MBA, he'd started to train with me and packed on a ton of strength and muscle mass - making him realize and truly appreciate the value in what I was doing (especially since he was and is a goalie in a very competitive soccer league).  Pete had also met and become friends with a ton of my clients - and taken a genuine interest in my baseball focus, as a lifelong Red Sox fan.  Almost daily, Pete would encourage me to do my own thing and let him handle all the business stuff for me. Simultaneously, Tony Gentilcore was ready for a change of scenery on the work front.  Having been Tony's roommate and training partner for almost two years at that point, I knew he was a genuinely great guy, that he'd read everything on my bookshelf, and that he could coach his butt off and "walk the walk."  He, too, had met a lot of my clients - so there was continuity from the get-go. So, on July 13, 2007, Cressey Performance was born.  Here is what we started with.

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Boatloads of renovations and equipment additions later, it wound up looking like this.

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Of course, we outgrew and demolished this space after about nine months and moved three miles east to a facility twice the size.  And, we've continued to grow right up to this day; June was our busiest month ever, and July should be busier.  We've got regular weekly clients who come from four states (MA, NH, CT, RI), and in the baseball off-season, I have college and pro guys who come from the likes of OH, AZ, CA, SC, NC, GA, FL, and VA.  And, we had 33 applicants for this summer's internships.

To be very candid, though, I don't consider myself a very good "businessman."  No offense to Pete or Tony, either, but I don't think they even come close to the textbook definition of the word, either.  We just try to be good dudes. "We've done this for the right reasons, and we've done it the right way."

We don't allocate a certain percentage of our monthly revenues to advertising.  In fact, we haven't spent a single penny on advertising - unless you count charitable donations to causes that are of significance to us.

We don't search high and low for new revenue streams to push on our clients.  In fact, if I get one more MonaVie sales pitch, I'm going to suplex whoever delivered it right off our loading dock.  Rather, we bust our butts to set clients up for success in any way possible - and trust that those efforts will lead to referrals and "allegiance" to Cressey Performance.  We ask what they want from us and modify our plans accordingly.  It's what led to us bringing in manual therapy, a pitching cage, and, of course, pitching coach/court jester Matt Blake's timeless antics.

Along those same lines, we don't measure our success based on revenue numbers; we measure it based on client results.  In three years of seeing LOADS of baseball players non-stop, we've only had three arm surgeries: one shoulder and two elbow.  All three were athletes who came to us with existing injuries, and in each case, we kept them afloat as long as we could and trained them through their entire rehabilitation.  I don't want to toot our own horn, but this is a remarkable statistic in a population where over 57% of pitchers suffer some form of shoulder injury during each competitive season - and that doesn't even include  elbows!  And, our statistics don't even count literally dozens of players who have come to us after a doctor has told them they needed surgery, but we've helped them avoid these procedures.  The college scholarships, draft picks, state titles, individual honors, and personal bests in the gym are all fantastic, but I'm most proud of saying that we've dedicated ourselves to keeping athletes healthy so that they can enjoy the sports they love.

The same goes for our non-competitive athlete clients.  The fat loss and strength gains they experience are awesome and quantifiable, but beyond that (and more qualitatively), I love knowing that they're training pain-free and are going to be able to enjoy exercise and reap the benefits of training for a long time.

We don't penny-pinch during our slowest times of the month (late March through mid-May - the high school baseball season).  We see it as an opportunity to do more staff continuing education, renovate the facilities, and get out to watch a lot of baseball and support our athletes.  And, we adjust our hours to open up on Sundays and stay later on weeknights during the baseball season to make it easier for athletes to get in-season training in whenever they can.  If a pitcher wants to come in and get his arm stretched out before or after an outing, he stops by and we do it for him - but don't charge him a penny for it.  It's about setting people up for success.

We don't try to just "factory line" as many clients through our facility as possible with everyone on the same program.  You might walk into CP and see 20 different clients on 20 different programs - because a 16-year old pitcher with crazy congenital laxity is going to have a markedly different set of needs than a 16-year-old linebacker with shoulder mobility so bad that he needs help putting a jacket on.  One program on one dry erase board for hundreds of athletes isn't training; it's babysitting.

Taking this a step further, we don't boot clients out after a certain amount of time.  Clients take as long as needed to complete the day's program. And, when they're done (or before they even begin), loads of our clients spend time hanging out in the office just shooting the breeze and enjoying the environment.  As an example, Toronto Blue Jays Organizational Pitcher of the Year Tim Collins spends a minimum of five hours a day at CP all off-season.

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Tim has sold girl scout cookies for the daughter of one of our clients, and he's been our back-up front desk guy when Pete is out of town.  Yesterday, he was back to visit on his all-star break - and he said hello to every client he saw - and remembered them by name.  If you're a 15-year-old up-and-coming baseball pitcher, how cool is it to get that kind of greeting when you walk into the office?  Well, at CP, kids get that greeting from 10-15 pro guys all the time.  And, if they're lucky, they might even get to throw on a bobsled helmet and join these pro guys in a rave to Miley Cyrus, apparently.

At least once a week, I get an email from an up-and-coming coach asking for advice about starting a facility.  When I get these emails, I now think about how Rachel Cosgrove recently mentioned that more than 80% of fitness coaches leave the industry within the first year. In most cases, this happens because these people never should have entered the fitness industry in the first place - because their intentions (money) were all wrong.  They usually leave under the assumption that they could never make a living training people, but in reality, these folks are going to have a hard time making a living in any occupation that requires genuinely caring about what you do and the people with whom you work, and being willing to hang your hat on the results you produce.

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As such, the first advice, in a general sense, is obvious: do it for the right reasons, and do it the right way.  Sure, making a living is essential, but only open a facility because it would fulfill you "personally, be fun, help a lot of people, and build and be in line" with who you are and what your values are - which together constitute your "brand." Making the move to start up this business was one of the most daunting decisions I have ever had to make, and all the efforts toward actually getting the business started were equally challenging.  However, in the end, it has been more rewarding both personally and professionally than I could have ever possibly imagined.

Thank you very much to all of you - clients/customers, parents, EricCressey.com readers, seminar attendees, and professional colleagues - for all your support over the past three years.  We couldn't have done it without you - and look forward to many more years of doing things for the right reasons and in the right way.

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Chad Waterbury on Why Some Fat Loss Plans Fail Miserably – and Why Body of Fire is a Better Approach

Today, we're fortunate to have an interview with Chad Waterbury. EC:  Chad, thanks for agreeing to this interview for the site.  It's hard to believe that EricCressey.com has been "live" since 2006, and this is the first time we've gotten you on-board for a feature.  Most of my readers are probably familiar with you already, but what have you been up to lately? CW: First off, I want to say that it's a pleasure to be here. You offer top-notch information to a wide variety of clients and that's why I'm happy to do this interview. This is one of the few websites that I read on a regular basis.

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Over the last few years, since moving to Los Angeles, I've gotten back to training more people one-on-one. In this town, it's all about fat loss. People want to get lean and ripped, like, yesterday. In LA, immediate gratification isn't fast enough. So I've spent time really honing my training and nutrition parameters to help people burn fat in record time. I've also been working with a lot of professional fighters. There's no greater challenge than developing a fighter because he needs to build elite levels of strength, endurance, and mobility at the same time. The cool part is that my work with fighters - and the parameters I use for burning fat - actually coalesce. Why? It's simple: the quickest way to get a leaner, stronger body is to train more like an athlete - especially a fighter. So my challenge was to create a system to get non-athletes to experience the same results that my athletes, such as Ralek Gracie, get when training with me personally.

EC: Gracie's rocking your "Body of FIRE" logo on his banner at the beginning of this clip; let's talk about that.  You've got a new fat loss e-book out (Body of F.I.R.E.).  Besides the obvious fact that a lot of people are...well...fat, what inspired you to write it? CW: Honestly, I was getting tired of hearing outrageous claims from trainers who've never transformed anyone. This industry is replete with self-proclaimed experts. Now, I'm certainly not against the idea of making money off your information, but when the sales pitch is exaggerated to the point of hysteria it becomes a little too much to stomach. It's funny because people often associate me with methods that are solely intended to build size and strength. In reality, I have more experience with training people for fat loss than anything else. So I took it upon myself to create a system that will transform people faster than they ever thought possible. That's why I created my new Body of F.I.R.E. program. In my experience, nothing transforms a person quicker than an effectively designed Full-body, Intense, Resistance Exercise program - hence the acronym.

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However, I didn't want to make a program that was only for advanced athletes, so I took a lot of time tweaking the parameters so anyone can get incredible results on the program. EC: Along those same lines, where are most people falling short on the fat loss front?  Why isn't the status quo getting the job done? CW: This is easy to answer. The first reason why people don't lose fat, and keep it off, is because they don't know how to eat to stimulate their metabolism. Most diets shut down fat burning and make people feel miserable. The second reason is due to their training program. It's imperative to stimulate as many muscle fibers as possible with full-body workouts while keeping the rest periods to a minimum in order to generate a large cardiovascular response. The third component is with their progression plan, or lack thereof. The only way to make your body lose fat week after week is to make it to do work without burning out your nervous system. Building athleticism is a key to making this work. Finally, tissue health is probably the most underrated and unappreciated aspect of body transformation. There are simple steps you can take to keep your joints healthy, and this is essential to sticking with a program. There are a lot of crazy programs out there that quickly impose an insane amount of stress on the joints. If you get injured, your fat loss endeavor immediately comes to a screeching halt. EC: Let's talk about the program itself.  What's unique about it that sets it apart from other fat loss methods that may fall short? CW: Quickly transforming your body starts with the right diet. You'll never lose fat unless your nutrition program focuses on foods that are high in nutrients but low in calories. It's all about food quality. You can eat an entire bag of potato chips because they contain no real nutrients. Therefore, your brain never gets the memo that your body is satisfied. However, you'd never be able to finish the same amount of calories from, say, blueberries or broccoli because your brain quickly gets the signal that your body is getting the nutrients it needs to support your metabolism. Bottom line: the only way to see your abs is to get your diet in order first. The second component is with your training program. As I mentioned, it's essential to train in a way that induces the largest metabolic cost that exercise can create. Tabata's research taught us that we need to think less about the metabolic changes that are occurring during a workout and focus more on what's happening after you leave the gym. An hour jog only burns calories while you're doing it, plus it's very hard on your hips, knees, and ankles. High intensity cardio, on the other hand, will stimulate your metabolism to keep burning calories long after you stop training - if you know how to do it right. Instead of running on a treadmill, focus on full-body circuits such as split jacks, jumping jacks, and burpees that are performed for multiple rounds with minimal rest.

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With regard to weight training, it's important to do three things. First, for every other workout, lift loads that are heavy enough to recruit all of your muscle fibers. Most people lose size and strength on a fat loss plan because they focus on light, high-rep weight training exercises that are performed to failure. This is a travesty because it's not optimal for maximum muscle fiber recruitment. Focus on weights that are between a 6-12 repetition maximum, and accelerate all of your lifts. This ensures that you're recruiting all of your muscle fibers with every rep. As the saying goes: if you don't use it, you lose it. A full-body circuit comprised of an upper body push, an upper body pull, a lower body exercise, and a core exercise is outstanding for creating a huge metabolic cost when the rest periods are kept to a minimum. From there, I have my clients perform "cardio strength" exercises. These are exercises that don't require as much load as a strength circuit, but they can still recruit all of your muscle fibers when performed correctly. For example, I like to pair up the kettlebell swing with a push-up for descending reps. You'll start with, say, 13 reps of the swing and then you'll drop to the floor and knock out 13 push-ups. Then you'll jump back to your feet and do 12 swings followed by 12 push-ups. Next it's 11 swings followed by 11 push-ups. You'll continue with this sequence until you reach one rep for each exercise. When you perform each exercise at top speed, and when you keep rest to a minimum, it's awesome for burning fat while boosting athleticism.

*Dec 03 - 00:05*Desk email

The third essential component of body transformation comes from an effective progression plan. Many people stop getting results on a fat loss program after a few weeks because their parameters are stagnant. You must force your body to do more work over time. You don't need to keep adding weight to your lifts. Instead, focus on adding a rep or set, or increase your work interval, or shorten your rest periods by five seconds with each workout. This ensures that your metabolism is constantly being challenged. In my new program, I use a combination of these progression methods in each phase. EC: The thing I noticed right away is the dedicated focus to staying healthy with good soft tissue work and a focus on mobility and athletic movement.  It seems like a lot of fat loss programs out there are all about just making people move a ton to tire them out and burn calories - but there is rarely (if ever) a focus on the quality of movement.  Inevitably, exercise technique goes down the crapper and many folks wind up injured (in addition to being raging a**holes from caloric deprivation).  Can you speak a bit to how you attacked this aspect of the program? CW: You're right, Eric, getting the most out of your workouts comes from quality of movement. And getting the most out of your movements comes from having healthy joints that are in balance. Just like high quality foods are essential to boosting your metabolism, so are the exercises. I spent a lot of time developing the exercise guide in this resource by including big, high-resolution pictures along with many tips and technique guidelines to ensure that everyone is doing each exercise perfectly. Furthermore, each workout starts with a few mobility exercises. Most people are stiffest in their ankles, hips, T-spine, and shoulders so it's important to mobilize those areas before you start training. The good news is that it doesn't take long - just a few minutes when you know what to do. And each workout ends with a few, key stretches for the same areas. This is great insurance to keep you on track. A program is only as good as the corrective exercises it contains to keep you from throwing your joints out of whack.

EC: Let's talk nutrition.  What can readers expect on that front in Body of Fire? CW: The nutrition program is as effective as it is user-friendly. The first step, as I mentioned, comes from replacing low-quality foods in your current eating plan with nutrient-dense, low-calories foods. The second step is to control insulin and add in certain, key nutrients that research has shown to have the greatest impact on increasing your metabolism. You must eat frequently, every 3-4 hours, and most people know that. But what might surprise people is that front loading your calories, where breakfast is your highest calorie meal and dinner is the lowest, is a simple way to supercharge your metabolism and burn fat. The third component comes from your workout nutrition. If you take branched-chain amino acids in the right amounts, before and after training, along with a specific post-workout feeding you'll accelerate fat burning, recovery, and performance. The nutrition plan, when paired with the workouts I outline in the program, produce incredible results. My client, Jon, lost over 40 pounds of fat on the program. Since he's an athlete, he couldn't afford to lose any size and strength. As you can see from the before and after pictures, he created what many guys might consider to be the ultimate body. I'll concede that he shaved, tanned, and lost his shoes, but I think the rest speaks for itself.

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EC: Not too shabby at all! Thanks a lot for taking the time to answer my questions, Chad.  Where can readers find out more about the new product? CW: Just head over to BodyofFire.com and check it out while the introductory price is still in effect. This program is unlike anything I've written about in any of my books or articles. I've never spent as much time on a project as I have on the this system. No stone has been left unturned.
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Stuff You Should Read: 7/12/10

Here's this week's list of recommended reading from the EricCressey.com archives: The Proactive Patient - This is still, in my eyes, one of the best articles I've ever written. The 315 Deadlift Fiasco - This article, on the other hand, pissed a few people off.  There were good lessons to be learned, though. Why I Don't Like the 5x5 Workout - While the classic 5x5 set and rep scheme certainly has its place in some strength training programs, it definitely has its limitations. Please enter your email below to sign up for our FREE newsletter.
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