Home Posts tagged "Elite Athletic Development Seminar"

The Best of 2016: Product Reviews

To wrap up my “Best of 2016″ series, I’ll highlight the top product reviews I did at this site in the last year. Here they are: 

1. Certified Speed and Agility Specialist (CSAS) Course - Lee Taft is a go-to guy when it comes to speed and agility education, and this awesome certification demonstrates why. It was filmed at Cressey Sports Performance and was mandatory viewing for our entire staff. I wrote up an article about why it's so great: When Do Strength and Conditioning and Fitness Certifications Really Matter?

CSAC_productimage

2. The Complete Shoulder and Hip Blueprint - I was proud of my longtime friend Tony Gentilcore for releasing this, which was his first product. The content was top notch from both Tony and Dean Somerset, his co-creator. Tony covered the shoulder and Dean covered the hips, and I put out some solid takeaways from the resource; see Shoulder Strategies and Hip Helpers: Part 1 and Part 2 for my review.

deanside

3. Elite Athletic Development 3.0 - Unlike most sequels and trilogies, this third installment from Mike Robertson and Joe Kenn didn't disappoint, as there were loads of great coaching strategies introduced. Cressey Sports Performance coach Nancy Newell and I shared some of these insights in our review: 12 Elite Athletic Development Coaching and Programming Lessons.

unspecified

There were certainly some other great products I encountered this year, but these three proved to be the most popular with my readers.

In 2016, I personally released Functional Stability Training: Optimizing Movement with Mike Reinold, and will have two new products out in the first six months of 2017, so stay tuned!

We're back to the regular EricCressey.com content this week. Thanks for all your support in 2016!

Read more

12 Elite Athletic Development Coaching and Programming Lessons

With this week's release of Mike Robertson and Joe Kenn's Elite Athletic Development 3.0 DVD set, Cressey Sports Performance coach Nancy Newell and I put our heads together to highlight 12 of the key takeaways from this great new resource. 

unspecified

1. Coaching jump and landing technique is a must.

The “athletic position” occurs in every sport. If you want athletes to apply force, they also need to understand how to absorb force. With ACL injuries on the rise, it’s no surprise that 60-70% of these injuries result from non-contact incidences. This means that kids are getting hurt because they haven’t learned or practiced this technique.
Try these approaches:

a. Deceleration on two legs (Vertical Jump with Stick)

b. Deceleration on one leg (Heiden with Stick)

c. Upper body deceleration (Medicine Ball Work)

2. Don’t count the reps; make the reps count.

It can be challenging for a youth athlete to perform a set of ten bodyweight squats with perfect technique.

[bctt tweet= "Remember: the single-most transferable trait of an excellent program is confidence."]

If you start to see their form going down the drain, break the reps up into smaller pieces of success. Instead of performing one set of ten reps, you might perform five sets of two reps. The athlete will gain confidence, learn and retain HOW to perform the movement.

3. Teach athletes to “push,” not “pull.”

A common mistake athletes make is having the mentality to “pull” weight off the floor. When we pull weight off the floor, a large portion of that force produced comes from our lower back. If you can teach an athlete to apply force into the ground by “pushing,” a large majority of that force comes from our posterior chain and creates a strong, stable base for our bodies to produce force.

4. Use single leg strength to achieve stability and control, not maximal strength.

While incredibly important, single-leg work is not the best way to get “globally” strong. In a bilateral exercise such as the squat and deadlift, you have a larger base of support to move more weight using mostly prime movers (hamstrings, quads, glutes). A single leg exercise with a smaller base of support places more emphasis on owning and controlling our bodies through multiple planes of motion. Use single-leg exercises to fill in the gaps between maximal strength and stability.

sddefault

5. Attitude controls your efforts.

One of the most impactful quotes Joe Kenn had during Elite Athletic Development 3.0 was, “You’re not giving good effort with a bad attitude.” Young athletes feed off coaches’ energy, so if you're upset about something personal that happened and you bring that to the weight room, your athletes will likely adopt that same poor attitude about today.

[bctt tweet="Your attitude is the number one dictator of the success of your program."]

You need to have the utmost confidence in yourself to achieve what you set out to complete for each day.

6. Get young athletes proficient in fundamental movements.

This may seem like a no brainer; however, many coaches are willing to place an external load on an athlete before they can confidently control their own bodyweight. Fundamentals are the building blocks for getting stronger, performing better and – most above all – staying injury-free. Youth training should not be about a “quick fix.” It should be about developing efficient motor patterns, skills, and confidence to form a robust foundation for long-term athletic development.

7. “Once relative strength is compromised, continuing to focus on maximal strength becomes an issue.” -Loren Landow

Robertson and Kenn highly urged everyone to over-emphasize general basic strength qualities because strength is a skill. Once you start to “own” this skill, you can start to add layers to challenge your mental and physical strength. Use layering to prepare your athletes for the next phase of training. As an example:

Phase 1: Bodyweight w/3second quasi ISO hold
Phase 2: KB Goblet Squat w/3second lowering/ Explosive concentric
Phase 3: 2KB Squat

8. “There is no elevator to success; you have to take the stairs.”

In your personal life, career, athletics you can’t be afraid to work hard. The most valuable teaching tool is experience, and experience comes from jumping on opportunities to learn from smarter, more experienced people than you. Set your goals high, but don’t jump stairs.

kenn

9. Building a more robust athlete comes from the bottom of the pyramid.

If you want to maximize your training results, you have to maximize recovery. One way to kick start recovery is to be consistent with the little things at the bottom of the pyramid (sleep, nutrition, and soft-tissue work). These variables can have a dramatic impact on one's ability to feel good and stay healthy for the long haul. For example, take an athlete who works out 3x/week for one hour. That’s three hours out of 168 hours in a week. Your training makes up less than 3% of your week, but those "tiny" elements at the base of the pyramid that make up a big chunk of the remaining 97%.

10. An efficient warm up has three broad components:

a. Physiology - We want our athletes to warm-up to increase tissue temperature, improve joint lubrication (especially for the older athletes), and fire up the nervous system.

b. Biomechanics - We aim to optimize alignment; isolate then integrate; and sync up the nervous and musculoskeletal systems.

c. Specific - We want to reflect the actual nature of the activities that follow, whether we're incorporate lifting weights or training speed/power. 

11. High-intensity/anaerobic exercise is built from a low-intensity/aerobic base.

Focusing year-round on just high-intensity work with your athlete will result in a less than impressive work capacity and performance. Instead, use various forms of cardiac output work to expand your pyramid base and help your reach higher anaerobic peaks.

rtschart

12. Everybody is an athlete.

Regardless of age and training experience, everyone can benefit from training power. Power is vital for overall athleticism, but it is unfortunately one of the first physical qualities we lose as we age. By respecting all the elements on the force-velocity curve you can help anyone get stronger, faster, and more explosive.

Here's an extended warm-up example that would constitute power training in these individuals:

-Low amplitude/high velocity (jump rope)
-Upper body throw (overhead med ball stomp)
-High amplitude/low(er) velocity (Heidens)

As I noted earlier, Mike Robertson and Joe Kenn's new Elite Athletic Development 3.0 seminar DVD set is on sale for $100 off through this Friday (7/22) at midnight. I would consider it an outstanding investment for any strength and conditioning professional. For more information, head HERE.

unspecified-2

About the Co-Author

Nancy Newell (@NancyNewell2) is a strength and conditioning coach at Cressey Sports Performance in Hudson, MA. Nancy earned her Bachelors Degree in Fitness Development from the State University of New York at Cortland. You can read more from her at www.NancyNewell.com.

Sign-up Today for our FREE Newsletter and receive a four-part video series on how to deadlift!

Name
Email
Read more

Strength and Conditioning Stuff You Should Read: 7/18/16

I hope everyone had a fantastic weekend. I was on the road for the Providence Perform Better Summit this weekend, but luckily, I've got some great content lined up for you from other folks around the 'net. Check them out:

Elite Athletic Development 3.0 - I'm in the process of reviewing this collaborative effort from Mike Robertson and Joe Kenn, and it's excellent (as were the first two installments). These two outstanding coaches have lots of wisdom to share from the private, collegiate, and professional strength and conditioning worlds - and the resource is on sale at an introductory discount this week.

unspecified

Maybe You Shouldn't Deadlift from the Floor - This article actually serves as a really good follow-up to the guest post Dean Somerset authored for my site a few weeks ago. Some people are better served not deadlifting from the floor, and Dean outlines why, as well as some alternatives.

The Call You Didn't Make That Could Have Saved You Thousands - My business partner, Pete Dupuis, wrote up this blog on reference-checking in the fitness industry.

Top Tweet of the Week:

toptwwetjuly

Top Instagram Post of the Week:

Sign-up Today for our FREE Newsletter and receive a four-part video series on how to deadlift!

Name
Email
Read more

The Best of 2015: Product Reviews

To wrap up my “Best of 2015″ series, I’ll highlight the top product reviews I did at this site in the last year. Here they are:

1. Advanced Core Training - Dean Somerset has established himself as a go-to resource for those with low back pain - and those looking to avoid it. This product is an excellent resource for trainers, rehabilitation specialists, and end-users. CSP coach Tim Geromini and I collaborated on a review: 10 Random Thoughts on Core Stability Training.

Advanced-Core-Training-Box-Cover-2

2. Physical Preparation 101 - Mike Robertson introduced this great look into his training systems back in June, and Tim Geromini and I again collaborated on a two-part review. Check out Part 1 and Part 2.

Square-Banner_31-300x263

3. Elite Swing Mechanics - Bobby Tewksbary's hitting e-book was very popular in the baseball community, and I really enjoyed it, too. Check out this great guest post from him: What Albert Pujols Taught Me About Swing Mechanics.

TH-Book-Video-combo-300x212

4. The Elite Athlete Development Seminar 2.0 - This seminar from Mike Robertson and Joe Kenn is a must-watch for up-and-coming strength and conditioning coaches. The two guys have combined experience in the private sector and college and professional sports, and it leads to an outstanding comprehensive education. Mike and I put our heads together to come up with this installment of Random Thoughts on Sports Performance to celebrate this product's release.

FullFamily

There were certainly some other great products I encountered this year, but these four proved to be the most popular with my readers.

On a related note, you may have noticed that I didn't introduce any new products of my own in 2015. I was very focused on being a father to my one-year-old twin daughters, building Cressey Sports Performance - Florida, and serving as the strength and conditioning coach for the gold-medal winning 18U World Cup USA Baseball team. This one-year "gap" has given me some great ideas that will result in 2-3 product releases this year, so keep an eye out.

In the meantime, have a safe and happy new year. Thanks for all your support in 2015!

Sign-up Today for our FREE Newsletter and receive a four-part video series on how to deadlift!

Name
Email
Read more

Random Thoughts on Sports Performance Training – Installment 14

 It's time for the next installment of this popular series here at EricCressey.com, but I've pulled in some help from an old friend for this one. Given that his new DVD set, Elite Athletic Development 2.0, was just released this week, the one-and-only Mike Robertson agreed to chime in with some sports performance tips this week. Those beginning with "MR" are from Mike, and the ones with "EC" are me. Enjoy!

mike_robertson-2

1. MR: When working with overhead athletes, learn to love specialty bars.

When it comes to athletes in general, it’s obvious that they are not powerlifters. Is it helpful if they’re strong? Absolutely. But let's be honest - no one cares about how they get strong. You don't get bonus points for deadlifting from the floor, nor do you necessarily have any reason to put a barbell on your back. At IFAST, we're huge fans of specialty bars for our athletes, but especially for our baseball players.

Trap bars are kind of a god-send, if you ask me. It's an incredibly easy exercise to coach, you reduce the mobility demands (vs. a sumo or conventional deadlift), and you can load a guy up fairly quickly without compromising technique.

On the other hand, just because we don't put a barbell on our back doesn't mean we don't squat! The safety squat bar is an invaluable tool if you train baseball players (or really, any overhead athlete). You know that your wrist, elbow and shoulder are your money makers, so the last thing you want to do is expose yourself to injury in those areas. The safety squat bar front squat is awesome for newbies, as it teaches them a front squat pattern without having to "rack" the bar using the wrists, elbows and shoulders. I'll often start my baseball players off with this variation for a month or two, just to get them back in the swing of things. If we want to load up the squat pattern a bit more, all we have to do is flip the safety bar around and now we've got a back squat progression that again unloads the upper extremity. Quite simply, if you train overhead athletes - or any athletes, for that matter - invest in a high quality trap and safety squat bar. You'll thank me later.

2. EC: Show some love to the broad jump!

For some reason, in the world of athletic performance assessments, vertical jump testing gets all the attention. In my anecdotal experience, though, broad jump proficiency has a far greater carryover to actual athletic success. Bret Contreras has also alluded to this as part of his rationale for including hip thrusts and other loaded glute bridge variations in strength training programs; horizontal (as opposed to just vertical) force production really matters in sports.

That said, one reason some coaches shy away from programming broad jump variations in training programs is that they be a bit hard on the joints and elicit more soreness in the days that follow a training session. This is easily remedied by having an athlete land on a more forgiving surface (such as grass), or by using band-resisted broad jumps.

3. MR: Appreciate that push-ups can actually improve rotator cuff function!

Push-ups are a critical component of our training programs, and for numerous reasons. You see, push-ups (versus a traditional bench press), allow for a high degree of serratus anterior development. And I’d argue that in the upper body, the serratus anterior is one of the most overlooked, yet incredibly important, muscles we have. Strengthening the serratus anterior does a host of good things for us, most notably upwardly rotating the scapula. However, what many people don't understand is how it actually improves thoracic kyphosis.

This is a really loaded topic, so I’ll try to keep it brief. Back in the day we would look at most people and say they have an excessive thoracic kyphosis, but I’m not entirely sure that’s true. What I think we see (more often than not) is a flat thoracic spine, coupled with shoulders that are rolled forward due to an inability to expand a chest wall. (Thank you, Postural Restoration Institute). Here's an example EC posted a while back of a flat thoracic spine in action:

While we tend to get caught up on the scapular attachment site (or motion) of the serratus, it also attaches anteriorly to the ribcage. If we lock the scapulae in place and engage serratus anterior, it pulls on the rib cage and gives us a more normal thoracic kyphosis. Now I’m sure you may be thinking, why do we want a kyphosis? Isn’t more extension a good thing? You need a kyphosis (or subtle rounding of the upper back), because your scapulae are curved as well; just look at this side angle to appreciate it.

Gray205_left_scapula_lateral_view-2

If you have a curved scapulae sitting on a flat upper back, you lose passive stability at the shoulder. And when we lose stability at the scapulae, we are virtually guaranteed to lose stability at the shoulder. Because the rotator cuff muscles attach to the scapula, trying to stabilize the glenohumeral (ball-and-socket) joint with a flat thoracic spine is like trying to shoot a cannon from a canoe.

Want more serratus? Incorporate more push-ups, and do them correctly. As EC notes in this video, don't just let the arms do all the work; get the shoulder blades moving. The scapula should rotate toward the armpit as you press up and away from the floor:

Get this upper back positioning squared away, and you'll improve rotator cuff control both transiently (positional stability) and chronically (better training results).

4. EC: Remember that joint range-of-motion falls off over the "athletic lifespan."

It never ceases to amaze me how much a teenage athlete will change over the course of a year - even independent of training. If a kid goes through an 8-inch growth spurt at age 13, he's usually going to go from that "loosey-goosey," completely unstable presentation to the uncoordinated, stiff movement quality. Basically, the bones have stretched out quickly, and the soft tissue structures crossing the joints haven't had time to catch up (let alone learn how to establish control of new stabilization demands).

What many folks fail to recognize is that "bad" stiffness doesn't just increase in teenage athletes, but also in the decades that follow. It's well established that joint laxity decreases over the lifespan; it's one of several reasons why your 80-year-old grandmother isn't as supremely mobile as she was in her 50s.

What's the point? A lot of the foundational mobility drills you use with your teenage athletes are probably "keepers" that people can use over the course of their entire lifespan. So, teach them perfectly early on so as to not develop bad habits that will be magnified over decades.

GoodHFStretch-300x225

5. MR: Remember that good hip development for athletes should be tri-planar.

Whether it's stealing bases, returning a punt, or changing directions on the ice, there's more to the hips than sagittal (straight ahead) plane development. Sure, it never hurts to be a stronger squatter or deadlifter, but I'd also argue that's just the tip of the iceberg. We also need our athletes to be able to move well in both the frontal and transeverse planes as well. I like to think of the sagittal plane as the "key" that unlocks the frontal and transverse plane.

If you're into the Postural Restoration Institute (PRI) , you can even take this a step further and think of it like this: we need the ability to shift into and load our left hip, while we need the strength and stability to push (or get off) our right hip, particularly in those demonstrating this heavily asymmetric postural presentation.

leftaic-275x300-2

Once we have that basic movement capacity, now we need to start cementing it. This can be done initially in the weight room, with exercises like dynamic chops, lifts, the TRX Rip Trainer, etc. I'm also a huge fan of concentric med ball throws as well. Start low to the hip initially, and then raise it up over time. Progress to eccentric as movement capacity and strength improve.

Taking this a step further, don't be shy in doing some aggressive lateral plyo progressions as well. Work on Heidens/skier jumps with a stick first to develop eccentric strength and control, then work on improving speed, power and explosiveness. Last but not least, we need to prepare our athletes for the specific demands of their sport, and this is where lateral acceleration and crossover stepping comes into play. At the end of the day, use the weight room to get strong in the sagittal plane, but don't forget that the frontal and transverse planes are critical for a highly-functioning athlete!

6. EC: Don't be afraid to progress birddogs.

The birddog is an awesome core stability and hip mobility exercise, but it can quickly become really easy for athletes with some training experience under their belt. Not all exercises need to be progressed, but the band-resisted birddog is one way to add some variety and additional challenge for this invaluable exercise:

As I noted earlier, Mike and Joe Kenn recently released their Elite Athletic Development 2.0 Seminar DVD set. I've reviewed this product now myself, and it's excellent. You can learn more HERE

Sign-up Today for our FREE Newsletter and receive a four-part video series on how to deadlift!

Name
Email
Read more

Random Thoughts on Sports Performance Training – Installment 5

This week, I've been working my way through Mike Robertson and Joe Kenn's new resource, The Elite Athletic Development Seminar. It got the wheels turning in my brain, and the end result was a new installment of Random Thoughts on Sports Performance Training. Here goes...

1. Experiences are more important than stuff.

I had a good text message exchange with one of our pro athletes yesterday where we discussed how long-term happiness was really much more about the experiences you have than it is about the stuff you possess. When you're on your death bed, you'll look back a lot more fondly on time with family, lives you've positively impacted, and things you've accomplished. You won't be thinking about the nice car you drove, or overpriced watch that you wore.

New100front

I wish that this is a mentality that more young athletes would apply to their long-term athletic development.  An amazing coach and great camp can literally change a young athlete's life. As an example, I'm always psyched to see our young athletes getting the opportunity to "rub elbows" with our pro and college athletes, who have a ton of wisdom they can impart.

On the flip side, I can't say that I've ever seen an athlete's life change dramatically when he bought an expensive new bat or glove. Don't get me wrong; appropriate equipment and apparel are super important for athletic success. However, does a 12-year-old kid need a new glove and bat every single year? It's not like he grows out of them like he would a pair of cleats, and those funds could surely be better devoted elsewhere.

It goes without saying that many young athletes (and their parents) have limited financial resources. I wonder if they'd be in a better position to succeed if they applied the stuff vs. experiences logic to how they managed these resources in the context of long-term athletic development.

2. The process is often more of a reward than the destination.

This is an awesome video that does more justice to this point than anything I can write. These kids will take away important life lessons even though they might not have won their last game. Kudos to the head coach for a job well done.

3. People are asking the wrong questions about weighted baseball throwing programs.

At least 3-4 times per week, someone asks me what I think about weighted balls. I've written about this subject in the past (here), and while my approaches have evolved substantially over the years, I'm still a fan of weighted ball programs - as long as they're implemented with the right athlete, at the right time.

There is actually a ton of research supporting the efficacy of weighted ball programs; they've been around for a long time now, but only caught on in popularity in recent years. What's different about the ones out there now, though, are that they are much higher volume (number of throws) and performed with significantly heavier and lighter balls than ever before. If you crank up volume and use more extreme intensities, you'll get more extreme results - both in terms of fantastic improvements and in throwers who actually get hurt.

So, the question shouldn't be "do weighted balls work?" Rather, the question(s) should be, "Am I physically prepared enough to take on an aggressive weighted ball program, and how can I best fit it into my developmental calendar?"

If you're a 16-year old kid who just finished a 120-inning competitive year and your rotator cuff strength is terrible, weighted baseballs aren't what you need; rather, you need rest from throwing, and quality strength training work.

If you're a professional player with a perfect 14-16 week throwing progression spanning the course of the off-season, you have a great 8-12 week block with which you can work to "get after it." Using Indians pitcher Corey Kluber as an example, we started his 2013-14 off-season throwing program on December 9, and then integrated more aggressive weighted ball work in weeks 5-9 of his off-season throwing program. The big league off-season is so short that you can't get a ton of quality work in without compromising rest after the season or mound work going into the season.

CKluber_Indns

Conversely, many of our minor league guys will started throwing November 25, and got in about eight weeks of weighted ball work (as part of comprehensive throwing programs that also worked in long toss, flat grounds, and bullpens) before heading off to spring training. Each case is unique, so each program needs to be individualized to the player.

4. Postural Restoration Institute (PRI) drills are an "equalizer" for strength and conditioning professionals.

You've likely heard me allude to the Postural Restoration Institute here on the blog in the past - and with good reason: incorporating PRI drills into our training has been the biggest game-changer in our approach over the past 4-5 years. One of the key principles of PRI is "resetting" individuals to a neutral posture prior to training. We're all asymmetrical, but many folks take this asymmetry (and/or heavily extended posture) to an extreme, and we have to get their alignment back closer to "normal" before we squat, deadlift, sprint, jump, or take on any of a number of other athletic endeavors.

Historically, when folks were deemed to be "out of neutral," we'd need a manual therapist to do soft tissue work, joint manipulation/mobilization, or various hands-on stretching techniques. As Robertson noted in his first presentation of the EAD Seminar DVD set, PRI changed the game for strength and conditioning professionals by enabling them to re-establish neutral in clients and athletes with non-manual techniques, specifically positional breathing drills. Effectively, these drills provide for "self realignment."

Sure, PRI is just one of a few tools in the toolbox nowadays that can be used to accomplish this goal, but it's the one where I've seen the quickest changes.

5. Avoid movement redundancy within the training session.

One point I've made a lot in the past - and Robertson reiterated in one of his presentations - is the fact that many young athletes have a "narrow functional movement base." Basically, they've specialized in a particular sport so early that they've missed out on gross movement competencies (or lost ones they already had from early childhood development).

While we might not be able to change the tendency toward specialization, we can change how we manage athletes who do choose to specialize. In particular, we need to expose them to a broad range of activities that create a rich proprioceptive environment when they come in to train. Key to success on this front is making sure that there aren't redundancies within the training session in terms of movement challenges. For instance, you wouldn't want to have a half-kneeling overhead medicine ball stomp, then a half-kneeling landmine press, then a half-kneeling cable row, then a half-kneeling cable chop, and a half-kneeling cable external rotation. Rather, you'd be better off mixing and matching with tall kneeling, split-stance, standing (bilateral), and even single-leg.

ER1390756016dfafd-big-1

The same "redundancies" should be avoided throughout the training week, too, but I've found that if you do a good job of making sure there isn't this kind of overlap in each specific training day, the longer training periods seem to take care of themselves. If you look at how Joe Kenn structures his tier system style of training, you see that redundancies just don't happen because he rotates among total-upper-lower exercises in each of his training days. I'm a firm believer that exercise selection is the single most important programming variable, and this illustrates one more reason why that's the case.

Speaking of Kenn and Robertson, their Elite Athletic Development Seminar DVD set is on sale for $150 off through tonight (Friday) at midnight. I've really enjoyed watching them, and would consider them an outstanding investment for any strength and conditioning professional. It's an experience, not just stuff! Check it out HERE.

EADpackage1

Sign-up Today for our FREE Newsletter and receive a four-part video series on how to deadlift!

Name
Email
Read more

Strength and Conditioning Stuff You Should Read: 8/18/14

It's time for another installment of recommended strength and conditioning reading:

The Elite Athletic Development Seminar - Mike Robertson and Joe Kenn just released the DVD set of the recording of a seminar they filmed a few months ago. There is a ton of combined experience in the strength and conditioning fields here, and it'll be worth every penny - especially at the discount introductory price that's in place this week.

EADpackage1

Exercise When You're Sick - I contributed to this great compilation Ryan Andrews pulled together for Precision Nutrition.

The Challenger Sale - This is the book that I'm currently reading on the suggestion of one of the baseball agents who represents several of our athletes. I'm a firm believer that everyone "sells" in their life - whether it's actual products/services, or just their ideas (as is the case with coaching athletes). This book talks about the most effective kind of salespeople - and the research shows that it's a stark contrast to who has been most effective in the past.

Also, just a friendly reminder: we're coming up on the early-bird registration deadline for the third annual Cressey Sports Performance Fall Seminar, which takes place on September 28. For more information, click HERE.

Sign-up Today for our FREE Newsletter and receive a four-part video series on how to deadlift!

Name
Email
Read more
Page
LEARN HOW TO DEADLIFT
  • Avoid the most common deadlifting mistakes
  • 9 - minute instructional video
  • 3 part follow up series