Home Posts tagged "Personal Trainers" (Page 2)

How Do You Find Time for Everything?

It's a question I get asked quite a bit.  In fact, I was asked this very question three times this past weekend at the Perform Better Summit in Chicago.  As a little background, here's a glimpse into the different things my work entails: 1. Cressey Performance responsibilities - Generally, this is 5-8 hours of coaching per day (six days a week), plus another hour of programming.  There is also a lot of time on the phone and answering emails in there, as I am the president.  The days would be a lot shorter and simpler if I was just coaching and programming.


2. Online Consulting - I have a small group of online consulting clients on completely individualized programs all around the world. 3. Writing - This might include blogs, newsletters, or new projects (and some website work, although I outsource more of this). 4. Tech Support for Products - I don't have to worry about much of this, but it's an email or two a day.


5. Seminars - I travel 1-2 weekends per month to give seminars.  Between creating the content, traveling to the seminar location, and actually delivering the talk, they are a big time investment. 6. Continuing Education - While this is listed as the sixth role, it's actually something that belongs at the top of the priorities list.  I spend a lot of time reading, watching DVDs/webinars, and just talking to coaches, therapists, and doctors to get better at what I do. For most fitness professionals, life is really as simple at #1 and #6.  Things change if you decide that you want to be someone whose goal is to be an industry leader and add to the body of knowledge, and develop additional revenue streams. What is noticeably absent from this list, but a new challenge I face, is the fact that I become a homeowner this spring.  With everything that needs to be done when you buy a house, it would have been very easy to get sidetracked mowing lawns, painting walls/ceilings, etc. - but I didn't miss a beat.  Why not? First, we bought a house that was built in 2009 - so there wasn't a whole lot of fixing-up that needed to be done.  Still, though, it was still pretty "bare bones."


Second, and more importantly, I outsourced as much as I possibly could.  I was joking with my dad last weekend that he taught me everything I need to know about tools: "Hand them to someone else."  I don't have a carpenter's mindset, a green thumb, or whatever else one needs to have a pristine lawn and flawless house. We hired a landscaper.  We hired an irrigation company to set up automatic sprinklers.  We hired painters for several rooms on the interior.  And, we hired a window treatments company to get our blinds up.  Honestly, the primary thing that my fiancee and I did was the furniture shopping - and we only did that in person because we thought it would be something fun we could do together.  We've also been planning a wedding, so home-owner issues are definitely the first to get outsourced! The point is that I outsourced the stuff that was not in line with my expertise so that I could use that time to leverage my strengths.  At one of my old apartments, I remember trying to put up vertical blinds.  It took me four hours to do one window, it came out uneven, and I wound up damaging the wall so badly that it knocked a few hundred bucks off my security deposit when I moved out a year later.  How's that for a productive use of time? This time around, we paid a small fortune to have it done professionally, and the two guys installed blinds in eleven rooms in all in under 90 minutes this morning.  They came out looking great - and the best part was that I wrote two programs and a blog and answered several emails during that time period. So, my new answer to the "How do you find time for everything?" question is going to be: "I only find time for things at which I'm good. Someone else does the other stuff." Think Bill Gates mows his own lawn? Will Lebron James use TurboTax next April 15? Does Donald Trump mop the floors at any of the 500 or so buildings he owns? While I only borrowed bits and pieces from The 4-Hour Workweek, this was the most valuable takeaway for me: leveraging your strengths is a lot more important than bringing up your weaknesses.  And, as I look back at my most productive periods in this industry, they have all come when I had no distractions and was just in "tunnel vision" mode on something that allowed me to leverage my strengths.


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The Single Dumbest Thing Trainers Do

This might come across as a completely random blog post, but in light of the time of year and the fact that I have five accountants in my family, I'm going to write it anyway.

If you are a trainer who does your own taxes, you are an idiot.

Yes, you're dumber than the guy doing handstand push-ups on the stability ball.  And, you're giving your money away and likely increasing your risk of being audited down the road.


People come to you to learn how to get fit, more athletic, and healthy.  In your eyes, they'd be crazy to try to program or coach themselves.  And, just walk into any commercial gym and from the exercises and techniques you'll see executed, and you'll want to pull out your hair.  While accountants on the whole are generally very patient people, I'm sure they want to do the same when they hear about Average Joe sitting down for some quality team (read: three days) with Turbo Tax.

Imagine you're going to pay an accountant a few hundred dollars to do your taxes.  That's a few extra training sessions added to your week - and you aren't giving up any time to figure out the tax code (which is constantly changing).  You can read a book, have fun with your family, or do whatever else it is you enjoy.

Tony Gentilcore is one of my best friends and a business partner, so he won't mind me using him as an example.  In the summer of 2007, I watched Tony slave over Turbo Tax for an entire weekend.He had a puzzled look on his face the entire time.  When he was done (late Sunday night), I went over and asked him if he's deducted 7-8 different things that my accountant (my brother) taught me about that year.  He had no idea what I was talking about.

Tony is a guy that buys books, attends seminars, has professional memberships (NSCA, PETA, and the Chuck 'E Cheese Pizza of the Month Club).  None of these were deducted.  So, by attempting to "save" some money and do it himself, Tony missed out on a bunch of key deductions and overreported net income.  Say, for ease of calculation, that was $1,000 of expenses he didn't write off.  That means he reported $1,000 more net income - and in a (arbitrarily assigned) tax bracket of 30%, he gave Uncle Sam a $300 bonus - which would have more than paid for the cost of an accountant and freed up Tony's weekend to listen to do the robot, drool all over his Nora Jones CD, and attack stability balls with scissors.


Now, here's an example of our business finances from our 2008 tax return that will really drive home the point.  When we opened Cressey Sports Performance in the summer of 2007, we had to put up $30,000 worth of renovations: walls, doors, carpeting, a ceiling for the offices, and painting, as we were subletting from another tenant and wanted to "separate" our space.  It went from this...


To this...


These renovations were placed on a 15-year depreciation schedule - so we got a $2,000 deduction from net income in year 1 (very few people would know to do this on their tax returns without an accountant).

Business grew quickly, and we decided to move (also a deduction) three miles east in May of 2008, which was the end of the lease we were under.  When we went, we had to demolish renovations to the old place (which was one of the funnest hours of my life, for the record) - but we also got to write off the remaining $28,000 from that depreciation schedule against our net income for 2008.  None of us would have even remembered to do that - but our accountant absolutely, positively did.  In the process, he saved us a ton of money that was rightfully ours and kept out balance sheet accurate - and it was no extra effort on our part.  That move alone probably saved us enough taxes to cover his accounting fees for 6-7 years - or the cost of our turf and crash wall combined.

Another example on my personal finances was the recommendation I received to maximize my contributions to a SEP IRA to lessen my net taxable income at this point in my life when I don't have any quality deductions - kids, a spouse (yet), or a mortgage (yet).  I'll be taxed on it down the road, but at least it's mine in the interim to grow it as I please (and I know there are different schools of thought on this, but you get the point).

Getting an accountant is an investment, not an expense.  And, the more diversified I have become in my revenue streams - from CSP, to products, to seminars - the more essential and valuable that investment has become.

You are an idiot if you are going it alone.  And, we just found out that our taxes will be going up yet again, so your mistakes are going to be further magnified.  I don't know why this happens so much in the fitness industry, but it absolutely does.  Find a good accountant.

Have a comment or question?  Post 'em below.

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The Top 10 Mistakes Intern Applicants Make – Part 2

In my last blog post, I talked about the professionalism side of things with respect to narrowing down our applicant pool for Cressey Performance internships.  Today, I want to talk about a few more things an applicant can do to separate himself/herself from the remaining pack at final cuts. Mistake #6: Not reading - You can bet that I am probably going to ask you what the last thing you read was during your interview.  Unfortunately, required school reading and Barstool Sports don't count.  And, don't say in your application that you read all my stuff if you aren't subscribed to my FREE newsletter; I can quickly check up on that. Mistake #7: Not applying early - Generally, applications that are received on deadline day or right before it are already playing from behind the 8-ball.  Honestly, we normally have 1-2 applicants we already really like well before this final rush because they have gotten on our radar screens by applying early.  So, get your application in early; it shows you are really excited and care. Mistake #8: Not finding a go-between of significance - Most of our internship selections are individuals who have been, in one way or another, "connected" with a member of our staff, one of our previous interns, or some industry colleague of ours.  When these individuals can speak directly to your personality, skills, and work ethic, it immediately gives you a leg up on the competition.  Obviously, people who go out of their way to visit Cressey Performance and experience our environment and culture are putting themselves in a better position as well.  However, if you're applying from afar and can't make it to Boston, go out of you way to visit one of our colleagues elsewhere - whether it's at their facility or at a seminar.  These initiatives show that you care about getting better and can win people over.


Mistake #9: Not showing that you can and have coached before - We don't care about your GPA.  The fact that you started an exercise science club at your college is nice, but it doesn't speak to your abilities as a coach or how successful you'd be in our model.  What we want to see is that you've gotten out there and coached before - regardless of whether it's personal training, collegiate strength and conditioning, previous internships, or even just your little sister's soccer team.  It means that you'll have gotten past the initial awkwardness of coaching someone when you aren't comfortable with your abilities yet.  Just as importantly, it means that you are better prepared to deal with clients and athletes who may be intimidated by a new training experience.


Mistake #10: Not being energetic - For us, this is huge.  We know we can teach you everything you need to know to be successful at Cressey Performance.  The only things we can't teach you are professionalism (as I noted in my last post) and energy.  You don't necessarily have to be an always clapping, in-your-face, "rah-rah" coach (although there is a place for folks like that), but it is important to show excitement about working with clients, learning, and becoming a part of something special.  So, when you're on the phone for your interview, enunciate!  Ask questions. Talk about how we fit into your career plans. Show an interest in what we do and we'll show an interest in you. Obviously, the attitude and energy you'll need for a given position will depend on the facility in question, so go out of you way to learn about a facility's culture before you apply and, later, interview. Hopefully, these ten tips give you some insights into what we look for when we review applications and carry out interviews.  I can't say that it's the same across the board for all facilities in our industry, but I think you'll find a lot of similarities between us and our colleagues.
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Strength and Conditioning Programs: Acts of Commission vs. Omission

At the last Winter Olympics, Dutch speedskater Sven Kramer missed out on a gold medal because his coach, Gerard Kemkers, directed him into the wrong lane part way through the race.  Kramer finished the race with an Olympic record time - four seconds ahead of his nearest competitor - but was immediately disqualified because of an incorrect lane change with eight laps remaining on his long-time coach's cue. In the aftermath of the disqualification, Kemkers obviously came under a ton of scrutiny.  After all, he committed a pretty big coaching mistake - and it'll probably become a huge part of his legacy, as unfortunate as it is.


Here is a guy who has likely helped thousands of speed skaters over the years, presumably devoting countless hours to research, coaching, and becoming the best he could be - both as a coach and an athlete (he won a bronze medal at the 1988 Olympics).  And, as Kramer noted, it is hard to argue with the success Kemkers helped him achieve:  "Three times world champion, four times European champion, so many World Cups and Olympic gold in the 5,000 meters." In the process, Kemkers had to have omitted little to nothing; otherwise, he wouldn't have been coaching at such a high level. Had Kemkers never endeavored to get to a high level - or taken shortcuts to get there - there would have been countless omissions along the way: gaps in his knowledge, an inability to befriend athletes, and a fundamental misappreciation for what it takes to compete at a high level.  He would have been mediocre at best.


Kemkers' mistake was an act of commission, not omission. Meanwhile, millions of "armchair" quarterbacks around the world will criticize him for being an idiot, when in reality, the opportunity to make this mistake might never have come along if he hadn't spent so much time preparing to not be an idiot. Speedskating isn't really our thing here in the United States, so let's apply this to something that better fits our existing schema: ACL injuries in female athletes.  We know ACL tears are extremely common in female athletes, particularly those participating in basketball, gymnastics, and soccer.  I actually recall reading that the average NCAA women's soccer team has one ACL tear every year, and that typically, 1 in 50 female NCAA basketball players will blow out an ACL in a given season.  These numbers may be a bit dated now, but you get the point: if you don't train to prevent these injuries, you're omitting an insanely valuable initiative that protects your athletes...and mascots.


Now, we need to see another "ACL Injury Prevention Protocol" on Pubmed like I need to experience another Tony Gentilcore Techno Hour.  In other words, there are plenty of them out there, and we know what kind of strength and conditioning programs work; it is just about execution. So, let's take your typical strength and conditioning coach who puts his female athletes through everything he should to protect them from ACL injuries - but one girl drops a weight on her foot and breaks a toe to miss the rest of the season. Had he omitted external loading from his strength training program, this never would have happened - but he probably would have had four times as many ACL tears as broken toes and his athletes wouldn't have performed as well.  Here, an act of omission would have been far worse than an act of commission - just like we saw with Kemkers.  This isn't always the case, but it's important to realize that two kinds of mistakes occur, and sometimes you're better being proactive and making a mistake than you are ignoring a responsibility and just keeping your fingers crossed. It's been said before that strength and conditioning programs are both a science and an art - and the art is interpreting what to leave out and what to include in light of risk-reward for each unique athlete.  For instance, a front squat is a fantastic exercise from a scientific standpoint, but on the art side of things, it may not be appropriate for an athlete whose spine doesn't like axial loading.  Or, it may be a problem if an athlete hasn't been front squatting, and introducing it right before competition would cause soreness that might be counterproductive to performance. Think about how this applies to the next strength and conditioning program you write, and the next client/athlete you coach. Related Posts Risk-Reward in Training Athletes and Clients Why Wait to Repair an ACL? Sign-up Today for our FREE Newsletter and receive a deadlift technique tutorial!
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Cressey/Robertson/Hartman Roundtable with Pat Rigsby

Mike Robertson, Bill Hartman, and I recently participated on a roundtable with Pat Rigsby at his blog.  The discussion is all about assessment and its role in the training process. You definitely ought to check it out - not only for the content itself, but also the special offer in place for Assess & Correct.  Here it is:

Are You Making Your Clients Better or Just Making Them Tired?

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The Six Kinds of Seminar Attendees

On Sunday, we hosted Neil Rampe of the Arizona Diamondbacks for a Myokinematic Dysfunction seminar at Cressey Performance.  It was a great experience, and Neil did a very thorough job of highlighting the different schools of thought with respect to addressing movement impairments.  In particular, Neil spent a lot of time on two schools of thought: Dynamic Neuromuscular Stabilization (discussed in this post) and the Postural Restoration Institute. There was some advanced stuff being discussed, and we had a wide variety of professions and ability levels represented in the audience.  There were athletic trainers, strength and conditioning coaches, personal trainers, physical therapists, and chiropractors in attendance.  And, they ranged in age from 20 all the way up to 55 (or so).  After the seminar, I got to talking with Neil about how it's interesting to think what each person takes away from a seminar based on their age, occupation, and experience level.  It led to me coming up with the six kinds of seminar attendees: 1. The Experienced, Open-minded Attendee - This individual may have similar experience in similar fields as the presenter.  If he gets just 2-3 good tips over the course of the seminar, he's thrilled.  The more experienced you get, the more you appreciate the little things you can add (or subtract) to refine your approach. Example: Last year, I spent about 95% of Greg Rose's presentation at Perform Better in Long Beach nodding in agreement, as he and I both deal with a ton of rotational sport athletes (him with golf, and me with baseball).  He did, however, introduce one new thoracic spine mobility test that I absolutely love and use to this day.  I might have only picked up one thing, but it was a hugely valuable for me. 2.The Experienced, Close-minded Attendee - This individual may be very experienced in a similar realm as the presenter, but isn't openminded enough to realize that a professional on his level still might have things to offer to improve his approach.  These are usually the people who claim to be "old school" - which essentially applies that they only have experience doing the same thing for 25 years.  This is one kind of "there's nothing new here" person. 3. The Experienced Attendee from a Different Field - This individual might be excellent at what he does in a semi-related field, but completely new to the material presented at a seminar.  The challenge here is to learn what can be applied in that other realm. Think of a pitching or track coach attending a strength and conditioning seminar - or a S&C coach attending a pitching or physical therapy conference.


4. The Intimidated, Lazy Beginner Attendee - There are times when a beginner attends a seminar and has little to no clue what's going on during the event and is completely intimidated by what he doesn't know.  And, as a result, the attendee claims that he will never need the information anyway.  These folks should either change their attitudes or pick a different industry, as they are the second kind of "there's nothing new here" person. 5. The Motivated Beginner Attendee - This attendee is identical to the intimidated beginner, but rather than getting insecure about his lack of knowledge on the subject, he uses it as motivation to study further and find a way to get to where he wants to be.  This may be an understanding of how to apply bits and pieces of what the presenter taught, or a desire to become an expert in the same topic the presenter covered.  You see this quite a bit in the fitness industry, as exercise enthusiasts who aren't in the industry will actually attend seminars just to learn about better training practices - just like I might tend a talk by an economist, for instance. 6. The Middle of the Road Attendee - This individual is somewhere between a beginner and an expert in the material being covered.  My experience has been that the "middle of the road" folks only attend seminars (at least the ones at which I've presented) if they genuinely care about getting better, not just for CEUs (the intimidated/lazy beginners do that).  I find that this is probably the biggest group of the six. Groups 5 and 6 are the ones who have loved our Building the Efficient Athlete seminar the most, as it either complemented their college anatomy and kinesiology curriculum nicely, or helped to take the place of it altogether (for those who didn't attend school).


Think about this for yourself and start to consider where you fall in the context of these six categories.  And, more importantly, how does your "placement" in this scheme dictate the next 2-3 seminars you're going to attend?  Do you want to completely get outside your realm of expertise and see something entirely new, or do you want to hone in on your specialty and see if you can come up with a few new tricks to take you to the next level?  There isn't a correct answer on this, other than that you need to keep getting out to see others in action to get better! On a related note, I've got a busy spring of seminars booked, so if you haven't already, check out my schedule page for details.
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Stuff You Should Read: 1/25/10

Recommended Reading for the Week: Personal Training Certifications: A Different Perspective - Pat Rigsby got the idea for this blog post from a conversation we had at dinner at a conference last weekend in Tampa, and it came out really well. Exercises You Should Be Doing: Slideboard Bodysaw - Tony Gentilcore wrote up a good blog post about an exercise we've been incorporating quite a bit more nowadays since we picked it up from Mike Boyle. Video included! On Question, Many Answers - One of our interns this semester brought this blog post from Dr. Mike Scott to my attention.  It's a collection of responses from various experts to the question, "Why are childhood overuse injuries becoming so prevalent in our society?"
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The Best of 2009: Product Reviews

In my last post, we covered the most popular articles here at EricCressey.com in 2009.  Today, we'll cover my top product reviews of 2009.  Several of these were interviews with authors that came in light of their launch of new products.  In addition to discussion of the products, most of these have a ton of good information you won't want to miss. Warpspeed Fat Loss Results Part 1 and Part 2 - Technically, this was the end of 2008, but had we done a November-to-November year, it would have blown the rest of these product reviews out of the water.  The reason?  Results!  Check out the before and after pictures of one CP client who kicked some serious butt with this program.  For a lot of you who are looking to get on track with your fat loss efforts in the new year, this would be a good product to check out. Strength and Conditioning Webinars - I think this product might be the most useful one of the year for fitness professionals, as Anthony Renna has made sure that there is awesome content coming out month after month.  It's cheaper than traveling to seminars, and you can get educated on YOUR schedule.  I highly recommend checking it out.


The Best Baseball Resource Out There - This write-up discusses the DVDs of the 2008 Ultimate Pitching Coaches Boot Camp; I was one of eight presenters on the DVD. Accelerated Muscular Development - This product from Jim Smith was popular among folks who'd completed the Maximum Strength program and were looking for "The Next Step."


The Evolution of Personal Training (with Alwyn Cosgrove) - In this interview, Alwyn covers some key concepts that every fitness professional should understand.


Off-Ice Performance Training for Hockey (with Kevin Neeld) - This is an interview with Kevin that covers hockey training tips for both coaches and players. Tomorrow, we'll cover the most popular EricCressey.com exclusive videos on the year.
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Cressey’s Holiday Wish List

It's not easy buying holiday gifts for me.  I'm "that guy" who really can't think of anything that he really wants - or even needs.  Call me simple, or call me stubborn (or a bit of both), but short of books, audiobooks, and DVDs within my field (all of which are continuing education write-offs that go directly to the Cressey Performance library), I'm generally really at a loss for what to write after "Dear Santa." So, I thought I'd make my holiday wish list a bit non-traditional for the sake of this blog.  Without further ado, here's my holiday blog wish list: 1. I'd like for the phrase "it's all you" to be permanently banished from gyms worldwide. 2. I'd like to see it get markedly more difficult to be in a position to train people for a living.  In other words, I think that states ought to implement licensing requirements that - even if not very strict - would discourage folks from getting into the industry if they weren't fully committed to being good at their chosen craft.


Now, don't get me wrong; I would never discourage someone from making a career change to become a fitness professional.  I know some excellent coaches/trainers who have done just this and been very successful - and helped a lot of people.  These effective transitions, though, were made by people who invested the time, energy, and patience to do it the right way. 3.  Similarly, I'd like for more people in the fitness industry to appreciate the process (human interaction) more than just the destination (making money).  There's been a big push on the business side of things in this industry to help people run their business more efficiently, and I think the intentions are fantastic.  However, I think it's important to not lose sight of the fact that training people should be fun; I'm a firm believer that if you love what you do, you'll never work a day in your life.  If you aren't enjoying it and letting your enthusiasm show because all you can think about is getting to the four-hour work-week, then you're not doing everything you can to help your clients. I know I can say that I am like a little kid on Christmas morning when it comes to helping out up-and-coming high school athletes with the college recruiting process, and I watch dozens of high school baseball games every spring.  In addition to the great time I have working with all our pro and college guys at CP, I'm also following all of them during their seasons - because it really does matter to me how they do.  While it may add value to your services in your clients' eyes, this extra stuff isn't "billable" (and never should be).  It may extend your "work" week, but you don't perceive it because it's all part of a process that you enjoy, not just something you "get through" as quickly as possible so that you can do something else.  Case in point: here's how I spent one Friday afternoon last spring after the facility had closed up for the day (this video followed a crazy circuit we'd designed for the guys, and the winners got the hoses):

So, if you find that you aren't having fun and taking an active interest in your clients' successes, then your job should be to rearrange things to either find your enthusiasm or put someone else in your place who can provide enthusiasm of their own.  I guess the take-home point is that it doesn't take any extra time to simply care. 4. I'd like for Tony Gentilcore to misplace every techno CD he owns. 5. I'd like to see more rehabilitation specialists be proactive with soft tissue work.  Please understand that it may not be indicated in every condition, but for me, knowing that a rehabilitation specialist is willing to use some elbow grease with a patient is a sign that he/she isn't just going through the motions. 6. I'd like to know why my business partner needs to wear a weight belt to answer the phone.  Is it really that heavy?


7. Shameless (but justified) self-promotion alert: I'd like to see anyone who exercises purchase a copy of Assess and Correct.  The overwhelming majority of people who come through our doors with a history of pain are not just people who have dysfunction.  Rather, they're often people who have had dysfunction for a long time and accumulated exercise volume on top of it.  Or, they've done therapy just enough to get asymptomatic, and then gone right back into their "normal routines" without addressing an underlying imbalance. That, to me, is why we made Assess and Correct.

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It's a proactive approach in a more reactive fitness world.  People wait for something to go wrong with the knee, back, shoulder, or something else.  To me, it makes a lot more sense (both financially and in terms of the cost of one's time) to assess oneself and address what's wrong than it is to wait for symptoms to kick in - and then spend time in physical therapy.  As hackneyed as the saying is, "An ounce of prevention is worth a pound of cure." Click HERE to check it out. 8. Along these same lines, I'd like to see people think more along the lines of "contraindicated people" than contraindicated exercises.  Short of a few movements (e.g., upright rows, behind-the-neck pulldowns, empty cans), there aren't many exercises I'd completely "banish" from my training arsenal.  Mike Boyle's "The Death of Squatting" interview kicked off a lot of interest on this front.  I think that it's our job to fit the exercise program to the individual, and not the individual to the exercise - and as such, we don't need to worry about excluding certain exercises altogether. 9. I'd like to see distance running for pitchers (or any baseball player) completely abolished.  I've wrote about my opposition to it in A New Model for Training Between Starts: Part 1. 10. I'd like for this kid to get the record deal he deserves.

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Mike Boyle on The State of the Sports and Fitness Industry

The newsletters for today and tomorrow consist of some outstanding stuff from two guys who really "get it" in our industry.  One of my biggest goals with this site is to make it a constant source of up-to-date, cutting-edge information - and that means that I'll often refer you to great stuff from colleagues who can help you, too. First up, I just couldn't resist posting this link to an excellent interview with Mike Boyle on the "status quo" in our industry.  Mike's had a lot of years "in the trenches" and has acquired a great perspective on training individuals of all ages, ability levels, and goals - and the business side of fitness. He talks about what separates good trainers from bad trainers, gives his honest appraisal of a variety of equipment, and the importance of a constantly evolving training philosophy. I'd highly recommend checking this out:

The State of the Sports and Fitness Industry

boyle-mike Tomorrow, we'll have a great guest post from Tim DiFrancesco, a forward-thinking physical therapist with an excellent tip on improving shoulder function. For now, though, check out Mike's interview - and be sure to post your replies here; I'm curious about everyone's thoughts!  On a semi-related note, Mike's got a new DVD coming out soon that I'm sure won't disappoint!

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