Home Posts tagged "Pete Dupuis"

Strength and Conditioning Stuff You Should Read: 8/19/19

I hope you had a great weekend. Before I get to the good stuff, just a friendly reminder that this Friday is the last day to get the early-bird discount on our fall seminar (9/21-9/22) at Cressey Sports Performance - MA. This 1.5 day event offers 10 CEU hours through the NSCA and features some awesome presentations. You can learn more HERE. Additionally, CSP co-founder Pete Dupuis and I have our business mentorship on Monday the 23rd, and we only have three spots remaining. Business mentorship attendees attend the fall seminar at no additional charge; you can grab one of the remaining spots HERE.

Now, on to the recommended reading and listening for the week:

The Thin Line Between Loyalty and Defection - Speaking of Pete, this is an excellent post he wrote up on last week on the business side of fitness.

Chris Chase on the Evolution of Basketball Strength and Conditioning - This is the second time Mike Robertson has had Chris Chase (Memphis Grizzlies) on his podcast, and given how excellent the first interview was, listening this time around was a no-brainer. It didn't disappoint.

Recency Bias and Long-Term Training Success - Given the volatility of the stock market in recent weeks, it seemed like a good time to reincarnate this article I wrote a few years ago. The concept of recency bias can be applied to your training programs just like it can be to investing.

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Once you’ve mastered the basics of anti-rotation core work with chops and lifts, a great progression strategy is to start adding range of motion to the system. Remember, we’re preparing folks for a multiplanar world where they’ll have to move around a stable core, not just stay motionless in the sagittal plane while resisting destabilizing torques. They need to throw, swing, asymmetrically pick things up, change directions, start lawnmowers, etc. 👇 The two best places to start are challenging the joints above and below the lumbar spine - the hips and thoracic spine - through more motion in various planes of motion. Here are a few of my favorites.👊👍 #cspfamily #corestability

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Strength and Conditioning Stuff You Should Read: 8/6/19

Today, I've got a list of recommended reading to get you through the week. Before we get to it, though, just a quick heads-up that we're doing a pre-sale on Cressey Sports Performance bucket hats. If you're interested in buying one, you can do so at THIS LINK. They'll be available for shipment in early-mid September.

As for the reading recommendations, check out the following:

Is It Really "Biceps Tendonitis?" - In light of a recent Instagram post I made on a related topic, this video blog deserves a reincarnation this week.

10 Habits that are Just as Important as Tracking KPI - My business partner, Pete Dupuis, wrote this article that examines some of the overlooked areas in which you can evaluate fitness business success.

Professional and Amateur Pitchers' Perspective on the Ulnar Collateral Ligament Injury Risk - This was an interesting study on a number of fronts. It was surprising to see how many pro guys think UCL injuries are unavoidable, but not at all surprising to hear that 55% of those who have UCL injuries in pro ball had a previous history of elbow injury in their youth baseball days. The biggest risk factor for an injury is...shocker...a previous injury.

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Random Thoughts on Long-Term Fitness Industry Success – Installment 12

It's time for a new edition of my thoughts on the business of fitness. With Cressey Sports Performance turning 12 last week, it seemed timely. Before I get to it, just a friendly reminder that Pete Dupuis and I are hosting our fourth-ever CSP Business Building Mentorship on September, 23 2019 at our Hudson, MA facility on the day after our annual fall seminar. You can learn more HERE.

Now on to some business concepts...

1. Bigger isn't better; better is better.

There's a great segment in this comprehensive podcast with Naval Ravikant (founder of AngelList and accomplished angel investor) where he talks about the mistake people make when they chase status over wealth.

There are many examples of this in the fitness industry:

a. Gym owners want huge facilities so that they can take nice pictures and boast about the size of it - even though they're secretly frustrated that they can't possibly fill it with enough clients, and it feels quiet even when the gym is "busy."

b. Gym owners seek to get as many members as they can - and ultimately wind up lowering their price points to build that membership. In many cases, the membership goal just leads to a bunch of low-pricepoint tire kickers who devalue services, disrespect the facility/equipment, and magnify variable costs to the point that profitability is a big challenge. Remember: there is generally an inverse relationship between price point and complaints. The less people pay, the more problems they find; it's because they don't appreciate your value (which is a perception, not a calculation).

c. Gym owners look to grow a huge staff to position themselves as the cutting-edge leader of an empire. Behind the scenes, they're frustrated with all the staff headaches that come with leading a large team.

d. Folks chase giant social media followings (in many cases by buying followers) to build status - even though they might not actually deliver enough revenue to justify the time commitment to "cater to" that following. Doesn't it say a lot that Naval - who is an investor at Twitter - even comments on this?

You'll get varying opinions on this, but personally, I think you're better off taking home 50% of a $500,000/year fitness business than net 5% on a $5 million/year one. Gyms don't sell as well down the road as giant technology companies do, and most gym owners aren't as savvy at building long-term business value as they think they are. I think most folks in this industry are better off embracing shorter-term profitability and minimizing headaches ("better") than they are chasing massive growth and risk ("bigger").

If you need a real-life example that we reflect on often, it's the concept of franchising. We get daily inquiries about franchising Cressey Sports Performance to new locations around the country, and are steadfast in our resistance to do so. Franchises can be high reward if you open enough of them and put in a ton of leg work to establish systems, but the thought of having 25-30 locations around the country just isn't appealing to Pete and me at this point in time. Doing so would be chasing big, when the truth is that we have better ideas on how we'll chase "better" with a most sustainable strategy for building the CSP brand that's more in line with our quality of life.

In short, don't be big for the sake of being big. Be big because it fits with your lifestyle and it builds actual wealth - or just be happy staying smaller.

2. Embrace seasonality.

I used to hate our quiet season. It drove me bonkers to have a facility that was really quiet during the baseball season. And, I hated the uncertainty that came with wondering whether all our baseball players would actually return to training when the season settled down. Now, 12 years after we first opened our doors, I've come to recognize that seasonality can actually be a blessing to one's business.

First, quiet time provides invaluable opportunities for long-term planning. This can range from facility improvements to staff continuing education.

Second, quiet periods often give you an opportunity to connect with clients in different environments. For us, that means sending our staff out to cheer on our athletes at games. We support them, meet/see their families, and continue to build top of mind awareness in the community; it's win/win for everyone involved. And, our staff gets out for some fresh air while on the clock.

Third, I've found that there is a staff bonding that occurs around crazy hours. It's not uncommon to see our staff members hanging out in the office together after long days on the floor during our busiest times. As I think back on some of my favorite CSP memories over the years, they often relate to the business, most hectic times we've been through together. We often joke about working overnight - and tearing up our hands as we moved flooring - in moving CSP 1.0 to CSP 2.0 back in 2008.

Don't resent the really busy or really quiet times. They're making memories and giving you opportunities to develop your business and relationships in different ways.

Wrap-up

If you've found value in these insights, I think you might enjoy the upcoming Business Building Mentorship Pete Dupuis and I will be hosting on Monday, September 23 . It's a tax deductible expense if you're a fitness business owner, and we'd guarantee that the lessons learned will more than pay for the cost of attendance. You can learn more HERE. - and registration includes free admission to the fall seminar.

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Strength and Conditioning Stuff You Should Read: 7/15/19

I've finally gotten this feature back on an early-in-the-week publication schedule! Here's some good stuff from around the 'Net of late:

Complete Speed and Agility Coach Certification - I've commented on numerous occasions how much I like this resource and accompanying certification from Lee Taft. It's on sale for $150 off this week and definitely worth the investment.

It Took Me Ten years to Become an Overnight Success - A recent conversation reminded me of this article my business partner, Pete Dupuis, wrote a few years ago. It's an important one for the up-and-comers in our field.

The Value of Self-Doubt - I enjoyed this podcast from Brett Bartholomew at The Art of Coaching. It's a great listen for both novice and more experienced coaches. I loved him arguing FOR imposter syndrome in an era where everyone is positioned as an expert.

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Tall athletes have much less wiggle room with their setup than shorter athletes do, as long levers can make weights feel heavier, and more range-of-motion equates to more opportunity for things to go wrong. This is especially true when it comes to pulling from the ground. On the left, you'll see @joerock___ (who is 6-7) round over and try to use the bar to pull himself into a good starting position - but he doesn't quite get to where he needs to go. On the right, we reach the arms out in front as a counterbalance, and have him descend to the bar without ever giving up an optional torso posture. The best way to firm up good positions is to never allow bad positions to take place. Swipe left for the actual set (good work, Joe!). . . . #cspfamily #deadlift #trapbar

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Strength and Conditioning Stuff You Should Read: 7/9/19

I'm going to try to get back on an early-in-the-week publication calendar for this weekly feature, so here's your list of recommended reading/listening.

Functional Stability Training - Just a friendly reminder that this popular series from Mike Reinold and me is on sale for 25% off through the end of the day on Wednesday. Just enter the coupon code allstar2019cressey HERE.

Gym Owner Musings - Pete Dupuis never disappoints with these random (but excellent) insights on the business side of fitness.

Range - This book from David Epstein has been recommended to me by several people over the past month, so I'm just digging in now. I'm excited to check it out.

Stuart McGill on the Physical Preparation Podcast - Stu was a guest on my podcast last week (check it out here), and as it turns out, he had an interview with Mike Robertson published recently, too. This is a good listen.

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Strength and Conditioning Stuff You Should Read: 5/31/19

I hope you had a great week. Let's kick off the weekend with some good recommendations from around the 'Net:

Connor Ryan on Training, Therapy, and Working to Blend the Model - Connor is a former CSP intern who now works as a physical therapist for the Phoenix Coyotes. He always offers great insights into how to help people get better, and he's less married to particular philosophies than he is to getting results. That makes for a great educator, and this chat with Mike Robertson is a good example.

Joel Jamieson on the Vigor Life Podcast with Luka Hocevar - The information Joel shares in this podcast with Luka Hocevar is invaluable for every coach and trainer. I don't normally share podcasts with so much swearing, but the knowledge shared in this one overcomes it!

What if Your Gym Was Chasing a a 3-Star Michelin Review? - My business partner, Pete Dupuis, offers up some tips on how hospitality from the restaurant business has direct parallels in the fitness industry.

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Strength and Conditioning Stuff You Should Read: 5/20/19

I hope you had a great weekend. Here's a little recommended reading for the week ahead.

Show and Go: High Performance Training to Look, Feel, and Move Better - I turn 38 today, so I decided to put Show and Go, one of my more popular resources, on sale for 38% off. Just head HERE and the discount (from $59.99 to $37.19) will be automatically applied at checkout.

EC on the Lift the Bar Podcast - I joined Stuart Aitken on his podcast to chat about fitness industry success and building up career capital.

Gym Owner Musings: Installment 14 - My business partner, Pete Dupuis, always shares some good nuggets in these brain dumps. They're must-read for gym owners.

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Strength and Conditioning Stuff You Should Read: 4/20/19

I hope you had a great week. In case you're looking for some recommended reading while you're sipping coffee this weekend, here's a good collection:

Overcoming the "Best Coach on Staff" Problem - This might be my favorite blog post that my business partner, Pete Dupuis, has ever written. This is a problem that just about every gym faces as they experience growth.

5 Simple Hacks You Can Use in the Gym Today- Here's a collection of programming and coaching strategies from Mike Robertson that you can immediately apply in the gym.

5 Reasons for the Increase in Lat Strains in Baseball -It's early in the season, but we've already seen several noteworthy lat (and teres major) injuries in professional baseball. Here are some reasons why.

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Why Fitness Industry Hiring is Different Than What You Think It Is

In the past, I've written a few times about how when we want to expand our staff at Cressey Sports Performance, we only hire from our internship program. In hiring, the goal is to get someone who is both competent for the job AND a good fit for your culture. We can teach that competency in an internship, but just as importantly, an internship give us 3-5 months to evaluate whether an individual is the right fit from a personality standpoint. We actively involve our current staff in hiring to make sure that they're the ones helping to shape this culture. I can't recall exactly, but I believe I initially heard the competency/fit discussion in a book from Richard Branson and his hiring practices at Virgin.

This is an important lesson for all businesses, but I'd argue that the fitness industry is unique in that the pendulum swings much more in the direction of "fit." Why? My theory is that it's because the barrier to entry in this industry is so low that very few candidates show a level of competency so overwhelming that they're "must-hires."

Just last week, my theory was put to the test when a large company reached out to me on a reference check on one of our former interns who'd applied for a job. Here was the email I received:

Hi Eric,

I was given your information from <name removed> regarding a professional reference. Would you be able to answer the following questions, in a timely manner?

How long have you know him or her?

What is him or her work ethic?

What management style is conducive to their success?

What is one strength and one opportunity for improvement?

Strength:
Improvement:

Eligible for rehire?

Thank you!

You see where I'm going with this? Not a single one of those questions was specific to this candidate's competency for the position? She didn't ask me whether he had memorized the Krebs Cycle or could differentiate between linear and conjugate periodization.

It's crazy, but competency is actually either a) assumed or b) viewed in a way that the organization thinks they can teach a candidate everything they need to know to be successful...as long as they're a good fit.

What does this mean for up-and-coming fitness and strength and conditioning professionals? Let your resume speak to your competencies, but utilize interviews and your references to show just how awesome you are from a fit standpoint. And, if you're looking for a job at a particular location, get in front of your potential employer in person before applying. That might mean doing a facility visit to observe, dropping off your resume in person, or actually doing a lengthier internship at that location.

Our hiring processes are one of the subjects Cressey Sports Performance co-founder Pete Dupuis and I cover in great detail in our Business Building Mentorship. Our next offering is April 7 at our Jupiter, FL location. For more information, click here

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Strength and Conditioning Stuff You Should Read: 2/25/19

I hope you had a great weekend. Here's a little strength and conditioning content from around the 'Net to get your week started on the right foot:

Mastering the Basics MUST Precede Embracing a Specific Methodology - John O'Neil is our Director of Performance at Cressey Sports Performance - MA, and with that role, oversees our internship program. In this article, he discusses a trend he's observed in up-and-coming coaches. This is one of the most important articles I've read this year.

15 Static Stretching Mistakes - This is one of my most popular articles of all-time, and I wanted to reincarnate it from the archives in light of a conversation I had the other day.

The Top 19 Nutrition Myths of 2019 - The crew at Examine.com never disappoints, and this article is no exception.

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