Home Posts tagged "Pete Dupuis" (Page 7)

Strength and Conditioning Stuff You Should Read: 3/15/16

Apologies for being a day late in publishing this, but we had a busy weekend as we hosted the First Annual Spring Seminar at Cressey Sports Performance - Florida. Here are some good resources to check out this week:

Complete Core Training - Mike Robertson just released this resource, and I'm reviewing it myself now. Speaking candidly, I think the world needs another core training product like I need a hole in my head, but this is actually very good. Mike always puts out great content and this is no exception, so I'd definitely recommend it to any of my fitness professional readers.   

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The 3 Worst Health and Fitness Goals You Must Avoid - Dr. John Berardi wrote this up for Precision Nutrition, and I especially like the attention he paid to emphasizing behaviors over outcomes.

Sidestepping the Paradox of Success - My business partner, Pete, wrote up a great blog that effectively answers the question, "Why have you opened 150 Cressey Sports Performance facilities around the country?" 

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Strength and Conditioning Stuff You Should Read: 3/7/16

Happy Monday, folks. I hope everyone had a great weekend. We brought our twin daughters to their first MLB game yesterday, and they did surprisingly well, behaving through all nine innings! Hopefully, this momentum carries over into the rest of the week. Here's some good strength and conditioning reading to get the ball rolling: 

How to Prepare to Avoid Early Season Pitching Injuries - I was interviewed for this article by Dan Weigel for Sporting News. The second half of the article ran a few days later: The Dangers of Spring Training

Pump the Brakes on Bashing Higher Education for Fitness Professionals - My business partner, Pete, did a solid job of outlining another perspective on the topic of college education in the fitness industry. These come as follow-ups to my popular articles, Is An Exercise Science Degree Worth It - Part 1 and Part 2

7 Truths About Strength Training - This was an excellent post from Jim Wendler for T-Nation. He hit a lot of nails on the head.

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Strength and Conditioning Stuff You Should Read: 2/12/16

Happy Friday, everyone! Here are three good reads from the strength and conditioning world to kick off your weekend on the right foot:

Would I Be Healthier If I Quit Drinking? - Camille DePutter takes a close look into how alcohol and fitness can co-exist, and what tradeoffs the choice to drink may entail. As usual, Precision Nutrition delivers excellent content.

Resume Building 101 for Fitness Professionals - My business partner, Pete, reviews well over 300 resumes each year for both CSP internships and jobs. Suffice it to say that if you're looking to strengthen your resume in the fitness industry, this is must-read material!

EC on the Physical Preparation Podcast with Mike Robertson - I was a guest on Mike's show last week, and we talked a lot about baseball development.

Also, just a friendly reminder that the $30 off sale on The High Performance Handbook ends this Sunday at midnight. Be sure to take advantage of this discount on my most popular resource of all time!

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Strength and Conditioning Stuff You Should Read: 1/13/16

Here's a bit of recommended strength and conditioning reading to get you over "Hump Day:"

Is There a Recipe for a Great Gym Culture? - My business partner, Pete Dupuis, speaks to how the culture at CSP-Mass has evolved over the years, and how you can take the lessons we've learned and apply it to your unique training facility. 

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The Do and Don't of Coaching - This was an excellent post on a wide variety of important coaching points from Mike Robertson.

Weekly Meal Prep: Mastered - Dr. John Berardi presents a great infographic for those looking to plan their nutrition effectively. I love Precision Nutrition because they are all about specific, actionable items, as opposed to just handing out diet plans and simply telling people to follow them.

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The Best of 2015: Guest Posts

I've already highlighted the top articles and videos I put out at EricCressey.com in 2015, so now it's time for the top guest posts of the year. Here goes… 

1. 3 Reasons Powerlifting Beginners Should Train More Frequently - Greg Robins wrote this article about two months ago, but I wish he'd done is ten years ago, as it could have really helped me when I was starting out with my powerlifting career!

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2. 7 Ways to Optimize a Young Athlete's First Day in the Gym - Former CSP intern John O'Neil discusses many key points for bringing a young athlete into the training fold the right way.

3. 5 Lessons Learned From Training Those With Low Back Pain - Dean Somerset offers a very insightful piece on improving function in those with lower back pain.

4. How to Cultivate Intrinsic Motivation - John O'Neil makes his second appearance on the list, again with a piece on training young athletes.

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5. How to Stand Out in a Crowded Fitness Industry - My business partner, Pete Dupuis, writes about what distinguishes successful fitness businesses and highlights a case study to make his point.

I'll be back soon with the top strength and conditioning features from 2015.

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Strength and Conditioning Stuff You Should Read: 12/10/15

Here's this week's list of recommended strength and conditioning reading; it's got a big CSP-feel to it!

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Walking Before You Run: Managing Fitness Facility Growth - Here's another excellent piece from my Cressey Sports Performance business partner, Pete Dupuis. A lot of people recognize that starting a business is challenging, but very few recognize that managing growth is equally difficult.

My Favorite Exercise Combinations: Installment 8 - CSP coach Miguel Aragoncillo outlines some great exercise progressions for dealing with those who struggle with single-leg drills.

Pitch-a-Palooza Brain Dump - I spoke at this great event in Nashville last weekend, and CSP Pitching Coordinator Matt Blake wrote up a thorough recap. 

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How to Stand Out in a Crowded Fitness Industry

Today's guest post comes from my Cressey Sports Performance business partner, Pete Dupuis.

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I’ve decided it is time to add an additional component to our internship program. As it turns out, Cressey Sports Performance (CSP) has been doing a disservice to its interns for a while. We’ve been sending extremely prepared coaches out into the world with a lot to offer and no idea how to sell it!

A former intern currently coaching at a commercial gym recently admitted that he had regrets about how he’d approached his time with us. He explained that he’d like to go back in time and spend more hours in my office during his internship at CSP. In his words:

“I learned the hard way that being the best coach in your gym is irrelevant if you’re unable to convincingly sell your personal training services. I walked through the door thinking that my superior coaching skill-set would translate to a full client roster and ended up watching meat-head trainers pack their schedules and even turn away clients as I scrambled ineffectively trying to fill my book of business.”

It’s officially time for me to put some thought into preparing our interns for the realities of the personal training world beyond the basis of coaching.

Pay Attention to those Who Sell Effectively

I should start by acknowledging that I have never been a personal trainer. I am, however, the business guy at a fitness facility that has employed a number of fantastic strength coaches. I’ve seen the difference between the good and the bad, and know that every successful coach has at least one redeemable quality outside of their coaching skill-set. More specifically, my staff members with the infectious personalities are always the ones who draw people in.

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In a recent post, I discussed my new initiative of training alongside our clients to improve my “feel” for our training environment and client experience. It was during one of these afternoon training sessions when I realized we have a team member who routinely puts on a clinic when it comes to client interaction. His name is Matt Blake, and he’s actually not even a strength coach here at CSP. Matt is the CSP Pitching Coordinator and also the only guy in the room who doesn’t count on me to fill his coaching schedule. Much like your typical personal trainer, Matt’s time spent mingling on the training floor and in the offices of CSP ultimately drives his earning potential.

Since Matt routinely has his winter pitching instruction schedule fully booked by late October, our interns could stand to benefit from paying attention to how he handles himself in the gym. Here are four valuable lessons any current or future personal trainer can take away from Matt Blake:

What you deliver off-the-clock is often just as important as what you do during a session.

On the surface, Matt sells pitching instruction here at CSP. As far as the general public is concerned, there’s standard one-on-one pitching instruction, and there’s video analysis sessions where the mechanics of one’s delivery are broken down step-by-step. What they don’t realize is that Matt actually offers what he casually refers to as a “suite of complimentary services.”

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More specifically, Matt over-delivers with his clientele by making himself available in an informal setting outside of the pitching cage to discuss the complicated college recruiting process, the intricacies of the word of summer/AAU baseball, the importance of strength training and manual therapy as it relates to pitching, and more. He makes time “off-the-clock” to help his athletes understand that the effectiveness and usefulness of his pitching instruction is ultimately going to be driven by a variety of factors lying outside of the pitching cage.

Matt explains:

“In my field, if you’re going to charge a premium rate for your services, you need to be able to justify the price-point by delivering more than an agreed upon block of time in your schedule for the week. When I under-promise and over-deliver, parents and athletes are quick to spread positive reviews of my services.” -MB

As a personal trainer in a commercial gym setting, you have the perfect opportunity to replicate Matt’s efforts. I’m sure you see your clients executing unsupervised training sessions outside of your regularly scheduled appointments, so why not approach them on the training floor (in front of other gym members) to give a quick deadlift refresher free-of-charge? Why not catch them by surprise by saying, “I was thinking about how your shoulder was bugging you last week and tracked down a really fascinating article for you to read about addressing the issue with manual therapy.”

Starbucks CEO Howard Schultz often says that while coffee is the product, his company is in the “people business.” Personal training may be your product, but make no mistake; you are in the people business. Differentiating yourself from other trainers (or pitching coaches) is essential to building and sustaining a career in this industry.

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Know More Than You Need To Know

“The general working knowledge of pitching mechanics is very superficial, so I stepped away from the commonly used jargon and lazy coaching cues during instruction and began to focus closely on the fundamental movement patterns involved in throwing a baseball.” -MB

The message Matt is sharing here is actually very simple: If you continue to do what everyone else is doing, you will continue to get the results that everyone else is getting. He’s taken the initiative to step outside of his comfort zone and obtain a working knowledge of cutting-edge arm-care protocols, the basics of self-administered manual therapy, and more. Matt sits in on every one of our CSP weekly staff in-services and doesn’t receive a paycheck for it. His dedication to understanding fundamentals outside of his niche not only helps him “talk shop”, but also inherently improves his craft by broadening his relative knowledge.

Differentiate by Association

Matt is smart enough to know what falls outside of his scope of practice. With a comprehensive network of qualified professionals, he is quick to refer out to when appropriate. He knows who his go-to physical therapist is in each part of New England. If an athlete complains of throwing-related pain, he has the contact information needed to get a fast-tracked appointment with one of the country’s best orthopedic surgeons. He can get an athlete in need of nutrition assistance in front of a qualified professional in minutes. Matt’s referral network has become one of his most distinct assets.

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Manage Expectations without Selling a Dream

“I’ve created a model that is focused on long term incremental gains. I don’t place a huge focus on the use of radar guns. I don’t count balls and strikes on a daily basis. That certainly has its place, but I put a lot more focus on mindful effort and understanding the process of throwing. My clients throw a baseball with a purpose and a plan.” -MB

The personal trainers who promise “10lbs of fat loss in just four weeks” are destined to lose clients in the long-run. The pitching coaches who guarantee specific velocity gains are destined to be replaced by the next flavor of the month instructor when results don’t reflect expectations. His initial message may not be as sexy, but Matt sells attainable and sustainable results. He explains that his clients are asked to embrace a process-oriented mindset and stop worrying about short-cuts to improvements.

If you can get your clients to appreciate the process of creating a healthier lifestyle or mechanically efficient pitching delivery, you’re likely to see them get excited about their incremental gains. It’s hard to value (or replicate) where you end up if you can’t remember how you got there.

Time for You to Take Action

Eric recently mentioned on Twitter that the best way to improve within your industry is to look outside of it. You can apply this concept immediately by emulating one or more of Matt’s habits outlined above. As you’ll soon see, it doesn’t require an extraordinary amount of effort in order to differentiate yourself from the rest of the trainers within your commercial gym.

About the Author

Pete Dupuis (@Pete_Dupuis) is the Vice President & Co-Founder of Cressey Sports Performance. Please visit www.PeteDupuis.com to find additional fitness business blog content and to learn more about his Business Consulting Services.

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Register Now for the 4th Annual Cressey Sports Performance Fall Seminar!

We're very excited to announce that on Sunday, September 13, we’ll be hosting our fourth annual fall seminar at Cressey Sports Performance. As was the case with our extremely popular fall event over the past three years, this event will showcase the great staff we're fortunate to have as part of our team. Also like last year, we want to make this an affordable event for everyone and create a great forum for industry professionals and fitness enthusiasts alike to interact, exchange ideas, and learn.

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Here are the presentation topics:

Pete Dupuis -- Empowering Your Fitness Team

This presentation will serve as an introduction to the Cressey Sports Performance method for leveraging each coach's unique skill-set in an effort to create a superior training experience. In this presentation, Pete will discuss the importance of cultivating distinctive assessment skills, personal brand development, and the importance of employing a broad spectrum of personality types on your fitness team.

Greg Robins -- What Matters Most

One of the characteristics that makes the fitness industry special is the variety of approaches. However, it can also be a bit noisy. Constant access to new ideas and the plethora of free information may leave trainers, coaches and clients a bit confused. In this presentation, Greg will reflect on what he has found to matter most, both in getting you and your clients where you want to be.

Chris Howard -- Referred Pain: What is it and what does it tell us?

Practically every fitness professional has encountered an athlete or client dealing with referred pain whether they knew it or not. In this presentation, Chris will discuss what referred pain is, what it tells us about our clients, and training modifications to alleviate our client’s pain. Whether you are a strength coach, personal trainer, physical therapist or athletic trainer, this presentation will provide a new perspective on your client’s pain.

Tony Bonvechio -- Creating Context for More Efficient Coaching

Coaches put endless focus into what they say, but this presentation will illustrate the importance of how they say it. Creating context with your clients goes beyond internal and external cueing, and the ability to create "sticky" teaching moments will get your athletes moving better and more efficiently. Tony will discuss different cueing approaches, how they resonate with different learning styles, and how to say more with less to help your clients learn new movements with ease.

Tony Gentilcore -- Spinal Flexion: A Time and Place

Spinal flexion is a polarizing topic in the fitness world. Spine experts have illuminated the risks associated with loaded spinal flexion, leading to crunches and sit-ups getting labeled as taboo. In this presentation, Tony will discuss when encouraging spinal flexion - specifically on the gym floor - can address pain and dysfunction in our athletes and clients while also improving performance.

Miguel Aragoncillo – Cardio Confusion: A Deeper Look at Current Trends

Designing the cardiovascular aspect of a comprehensive exercise program often leaves us with more questions than answers: Is it helpful for body composition or performance? Should you run or should you sprint? Are there other ways to improve cardiovascular fitness? In this presentation, Miguel will discuss the trends and evaluate existing research of various conditioning methods. Finally, he’ll offer practical strategies for immediate application with your Monday morning clients.

Eric Cressey – Bogus Biomechanics and Asinine Anatomy

The strength and conditioning and rehabilitation fields are riddled with movement myths that just never seem to die. Drawing heavily on case studies, scholarly journals, and what functional anatomy tells us, Eric will “bust” some of the common fallacies you’ll encounter in the strength and conditioning field today. Most importantly, he’ll offer drills and strategies that can be utilized immediately with clients and athletes in place of these antiquated approaches.

**Bonus 2:30PM Saturday Session**

George Kalantzis and Andrew Zomberg-- The Method Behind CSP Strength Camp Madness

Group training is rapidly overtaking one-on-one training as the most profitable fitness service. However, an effective group fitness system is often difficult to create and sustain. In this session, George and Andrew will take participants through an actual CSP strength camp. The training session will be accompanied by a brief presentation and handouts that dive into the components of programming, coaching and marketing strategies to drive new business and client retention within a group training model.

Location:

Cressey Sports Performance
577 Main St.
Suite 310
Hudson, MA 01749

Cost:

Regular Rate – Early Bird $129.99, Regular $149.99
Student Rate – Early Bird $99.99, Regular $129.99

The early bird registration deadline is August 13.

Date/Time:

Sunday, September 13, 2014
Registration 8:30AM
Seminar 9AM-5PM

**Bonus session Saturday, September 12 at 2:30pm.

Continuing Education:

0.8 National Strength and Conditioning Association CEUs pending (eight contact hours)

Click Here to Sign-up (Regular)

or

Click Here to Sign-up (Students)

We’re really excited about this event, and would love to have you join us! However, space is limited and each seminar we’ve hosted in the past has sold out quickly, so don’t delay on signing up!

If you have additional questions, please direct them to cspmass@gmail.com. Looking forward to seeing you there!

PS - If you're looking for hotel information, The Extended Stay America in Marlborough, MA offers our clients a heavily discounted nightly rate of just under $63.00. Just mention "Cressey" during the booking process in order to secure the discount. Their booking phone number is 508-490-9911.

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Strength and Conditioning Stuff You Should Read: 7/13/15

It's Monday, so let's get right to a week of content with some featured posts from around the 'net.

10 Conversations to Have Before Signing Your Gym Lease - My business partner, Pete Dupuis, did somewhat of a "brain dump" for all the potential gym owners out there. Be sure to read this if you're considering opening your own place.

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Diet or Deception: The Problem with Nutrition Secrets - Adam Bornstein is a fantastic writer who always delivers "no BS" content as an entertaining read. This is an awesome example.

Technique Tuesday with Tony - We've started some new weekly features on the CSP-MA Facebook page, and on Tuesdays, Tony Bonvechio goes over some coaching cues with a 2-3 minute video. This week, he talks about how to keep your elbows under the bar while squatting.

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Strength and Conditioning Stuff You Should Read: 6/16/15

I'm a day late with this week's recommended strength and conditioning reading, as we were hosting another one of our Elite Baseball Mentorships at Cressey Sports Performance. I've still got some good reads for you, though:

Minimizing Key May Risk While Scaling Your Business - Pete Dupuis, my business partner at Cressey Sports Performance, recently started his own website, which focuses on the business side of fitness. This is his most recent post, and includes some great lessons for fitness entrepreneurs. I'd add this website to your regular reading list.

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Probiotics and Depression - The folks at Examine.com offered this free preview of their Research Digest resource. I always enjoy these updates and would recommend them if you're looking to stay on top of up-to-date research in the world of nutrition and supplementation.

10 Ways to Crush It at Your First Powerlifting Meet - This was a great article from Cressey Sports Performance coach Tony Bonvechio. It's a great read if you're thinking about competing in powerlifting. I also published this interview on the topic about ten years ago, but Tony's post definitely adds some great insights.

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LEARN HOW TO DEADLIFT
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