When I woke up this morning, it seemed just like any other Wednesday morning.
I didn't even realize that it had been four years since July 13, 2007: the day we opened the doors at Cressey Performance. I would have blown right through today if my business partner, Pete, hadn't reminded me of July 13's significance when I came in to the office today.
On our first anniversary in 2008, I was absolutely swamped, as we'd just moved into a larger facility. I was 100% aware of the significance of the day, but literally didn't have time to enjoy it.
On the second anniversary, things had settled down a bit, and I wrote up a blog to celebrate the day: The Two Year Mark.
Last year, on the third anniversary, I went "all in" and wrote up this bad boy: Three Years of Cressey Performance: The Right Reasons and the Right Way.
This year, I celebrating by simply forgetting.
Is this my first "over 30" moment, or is there something to be said for the fact that I forgot?
This has been, unarguably, our best year on a variety of fronts. Some highlights:
Tim Collins - one of our first pro guys and longest tenured clients - went to the big leagues this year. The same goes for guys like Cory Gearrin, Steve Cishek, and Trystan Magnuson. We also saw more professional athletes (and clients overall) than any other year before.
Tyler Beede - also a long-time Cressey Performer - was drafted in the first round of the 2011 MLB Draft...and we celebrated in my living room.
Tyler was one of 12 players with CP ties taken in this year's draft.
Over 30 CP athletes in the Class of 2011 signed letters of intent to play Division 1 baseball.
We expanded our staff to include some great people who complemented our existing skill sets and program offerings nicely.
We added about 1,000 square feet more office space and polished up our look with some new paint and more framed/autographed jerseys on the walls. I even got my own office - which is shared with our new mascot, Tank, of course:
Most importantly, though, we continued to have an absolute blast each and every day we came to "work" - and that, to me, is what it's all about. We made new friends and further developed already-existing friendships. The CP family grew, and we offered a service to people that helped them get to where they wanted to be.
You'll notice I didn't mention financial gain - and the reason is pretty simple; I view it as secondary. It's the destination, and I'm a lot more concerned about the process. Cultivate relationships, deliver a quality service, and genuinely care, and the money will take care of itself. Before the business gurus out there start crapping on me, I'll add that our business has grown by more than 30% over the past year in spite of the fact that I usually forget that I'm supposed to receive a paycheck at month's end. Pete just surprises me with it.
Don't get me wrong; you need effective business systems to make things work. If you're an organizational disaster and can't make your rent, it's going to be pretty hard to put on a happy face and make someone's day with your smile. However, the overwhelming majority of "savvy business decisions" are actually a combination of common sense, courtesy, and a genuine desire to help someone.
Most of the people that ask us business questions want to know how much we charge, how much our rent is, how we schedule, what our hours are, who painted Tony's t-shirt on him, what our start-up costs were, and why we don't use electronic funds transfer (EFT). What they should be asking us:
1. How do you remember so many people's names?
2. How can you possibly know everyone's health history who walks through your door?
3. How do you write individual strength and conditioning programs for everyone?
4. What do you do to build relationships?
5. How do you find time to get to so many baseball games?
6. How do you do to educate and retain staff?
7. How is it that all of your clients seem to be friends with each other? (As a little aside to this point, Tim Collins was at the facility the past two days while home for the all-star break, and he greeted every person who walked through the office door. He even answered the phone for us twice. That's big-league customer service.)
There are some brilliant business consultants out there. Pat Rigsby and Alwyn Cosgrove, for instance, are super bright guys and great friends who have helped loads of fitness professionals increase their incomes and improve their quality of life. They are also the first guys to tell you that if you don't know how to cultivate relationships and treat people right, then you're studying for the wrong test by looking for the perfect business plan.
Spend more time focusing on the process, and worry less about the destination. Four years from now, you'll probably enjoy your "job" a lot more - both psychologically and monetarily - and have a lot more friends and experiences that make you smile each time you think of them. You'll probably even forget it's your business' anniversary!
Thank you, as always, to everyone for all your support.
As a mini-celebration of this day, I'll do a little promo: if you purchase a CP hat HERE before Friday (July 15) at midnight, I'll send along a video of a 37-minute staff in-service I did on shoulder assessment that's uploaded to the 'web.
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This past weekend was really special for me, as I got to watch about two dozen Cressey Performance athletes go out and win the Massachusetts Division 1 State Championship for Lincoln-Sudbury Regional High School.
While we work with kids from dozens of high schools in the area, L-S baseball was the first program that “took a chance” on me when I was the new guy in town, and from that initial group of guys grew the Cressey Performance “baseball empire” that now includes loads of professional and college players. I’ve become great friends with the entire coaching staff, and the players’ families have really adopted my wife and me as part of the L-S baseball community.
This year’s senior class included kids who actually started training with us in eighth grade, and therefore marked the first class of guys who spent their entire high school careers with us at Cressey Performance. In thinking back on the progress one athlete, Adam Ravenelle, made over those four years, I felt compelled to write this blog.
On Adam’s first day at CP, he looked pretty intimidated – just like any 14-year-old would when stepping into a weight room for the first time. However, when I went to do his shoulder assessment, I quickly realized that he’d fit in just fine. When I found that he had almost 140 degrees of external rotation in his throwing shoulder, I turned to my business partner and commented that he had “a big league shoulder” and that if he was willing to put in the work, he’d be a pretty good pitcher (even though he was a shortstop/third basemen at the time).
Four years later, with a fastball in the low 90s, Adam is a 44th round draft pick of the Yankees and a State Champion with a baseball scholarship to Vanderbilt. He’s pitched at Yankee Stadium, Fenway Park, and at all the major competitions – Area Codes, East Coast Pro, USA Baseball Tournament of Stars – that an accomplished player could attend.
You know what, though? These accomplishments didn't magically happen; rather, there were thousands of small, but extremely significant moments along the way that took Adam from a "kid with a good shoulder" to the athlete he is today. There were all the days when he came in to get his arm stretched out the day after a start, and all the times that he came in to lift on a Sunday afternoon in-season when he could just have skipped lifting during the season, like many players ignorantly do. There were all the meals he ate along the way to gaining over 50 pounds – even though he wasn’t hungry, most of the time. In fact, sometimes we even made him attack loaves of bread in the office before he was allowed to leave.
Adam was really a microcosm of the entire state championship Lincoln-Sudbury team. LS has now won 11 straight league titles and three of the last seven state championships, yet their head coach, Kirk Fredericks, called this “the best practice team” he’s ever had. In other words, they did the little things well day-to-day in order to succeed. They never skipped steps.
They also didn’t have a single player miss a game due to injury over the course of the entire season. Their consistency not only afforded them the best possible outcome, but kept them healthy in the process.
It was a remarkably fresh breath of air for me. I’ve seen a change in young athletes over the past few years where they all want something badly – whether it’s a state championship, college scholarship, or a trip to the big leagues – but very few kids really seem willing to put in the work to get it. The fitness world isn’t much different; many folks want the fastest way to drop 30 pounds before a wedding or trip to the beach, but all the while ignore the valuable lessons to be learned and habits to be acquired along the way. They want the destination, but don't care for the process.
Tim Collins didn’t go to the big leagues because he was more gifted than anyone else. He went to the big leagues because he was the first guy back to train at the end of every minor league season, and he lived at the gym and did absolutely everything each of his coaches told him to do.
Tyler Beede wasn’t born a first round draft pick. He earned it by learning to command his fastball and develop his change-up when all the other kids thought it would be fun to screw around with curveballs when they were 11. He made himself into a first round pick, in part, by driving 40 minutes to CP, training, and driving 40 minutes home 3-4 days per week for the past three years - also gaining almost 50 pounds in the process.
Jordan Cote didn’t just get called in the 3rd round by the Yankees or win the New Hampshire Gatorade Player of the Year award this year because he was 6-6 and “projectable.” He worked to get it by driving two hours every Saturday morning for the past two years to throw and train at CP at 9AM when everyone else his age was sleeping in. And that’s why he went from 185 pounds to 218 pounds over the course of 18 months – almost half of which was during the in-season period. He also drove a long way to play for the New England Ruffnecks program, which is 2.5 hours away in Massachusetts - but consistently produces some of the best talent in New England.
In no way am I saying that Cressey Performance alone was responsible for these guys’ success, nor are these the only guys who did what it took to succeed in recent months. Rather, I’m showing you that in two aspects of their preparation – training and nutrition – they did the little things that it took to excel. They certainly did the same with on-field practice, school work, and community service to get to where they are. There were obviously end goals in mind, but they never interfered with accomplishing day-to-day, hour-to-hour, and moment-to-moment objectives.
To that end, the next time you find yourself fantasizing about your athletic dreams or fitness goals, take a step back and consider whether you’re doing what you need to do in the present to get to where you need to be.
Are you waking up ten minutes early so that you can have a good breakfast before you go to school, or are you the guy that simply complains that you “don’t have time” for a good breakfast?
Are you blocking off an hour in your day to go to the gym, or are you going to allow it to fill up with other obligations that can’t possibly be more important than your health?
Are you dropping hundreds of dollars on showcases when you should be spending time developing your abilities by taking ground balls and batting practice, long tossing, strength training, and working on your mobility?
There is no single way to get to where you want to be. Likewise, there is no magic pill. It takes time, consistency, attention to detail, and an appreciation of what must get done in the short term in order to attain long-term success.
Now, shouldn’t you be doing something right now to get closer to your long-term goals?
Congratulations, Lincoln-Sudbury baseball, and thank you – both for the lessons you’ve taught us and for having us along for the ride!
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You may have noticed that this week's blog updates have been a bit more infrequent and to the point - and you can thank the Major League Baseball Draft. Fortunately, it was for all the right reasons, as we had a bunch of Cressey Performance guys drafted.
In addition to Tyler Beede, who went 21st overall to the Toronto Blue Jays, the following CP athletes were drafted and deserve a huge congratulations:
Jordan Cote: 3rd Round to the New York Yankees
Jack Leathersich: 5th Round to the New York Mets
Andrew Chin: 5th Round to the Toronto Blue Jays
Max Perlman 35th Round to the Oakland A's
Ryan Thompson: 36th Round to the New York Yankees
Adam Ravenelle: 44th Round to the New York Yankees (a Cressey Performer since 8th Grade!)
Scott Weismann: 46th Rounds to the Chicago Cubs
John Gorman: 50th Round to the Boston Red Sox
In addition to these guys, several players who have done one-time consultations at CP and taken programs home with them to execute had some great draft showings: Anthony Meo (2nd Round - Arizona Diamondbacks), Travis Shaw (9th Round - Boston Red Sox), and John Brebbia (30th Round - New York Yankees) all deserve a congratulations as well.
We're really proud of all our guys!
Last night, roughly 120 people gathered at the Cressey household to cheer on Lawrence Academy pitcher and Cressey Performance Tyler Beede as he awaited the call of a lifetime. It came at the 21st overall pick by the Toronto Blue Jays. Check out the reaction at the big moment:
We are all tremendously proud of Tyler, and were thrilled to have him celebrate his big day at our house. Blue Jays fans should be psyched to not have not only a tremendous athlete and pitcher, but one of the most polite, hard-working, and humble kids I've ever had the privilege to coach. Congratulations to Tyler and his family!
Be sure to check back soon, as we'll have some more names called in the final two days of the draft.
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The Major League Baseball Draft starts tonight and concludes on Wednesday. We'll have a very busy three days, as there are a lot of Cressey Performance athletes who will be drafted. To that end, I've been running around like a chicken with my head cut off - so that means today is a day where I refer you to some reading in other places. Keep an eye on the blog this week to hear about which of our guys were selected, and who took them.
Putting Manual Therapy into Perspective - I absolutely loved this post by Charlie Weingroff. If you're a rehabilitation specialist doing manual therapy, you definitely ought to read it.
MLB Draft has No Guarantees - This is a great piece on ESPN Boston about a Cressey Performance athlete, Tyler Beede, who has a lot to look forward to this week.
Proper Rowing Performance - This video blog from Mike Robertson covers a very important set of technique cues that it's important for all coaches and lifters to learn. Rowing strength exercises are an integral part of a successful strength and conditioning program, but only if you perform them correctly.
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Yesterday was a good day at the office for the "Cressey Performers" out there, so I thought I'd devote this "Stuff You Should Read" to the CP cause.
The day technically started off on Tuesday night, when Tim Collins made his Yankee Stadium debut, pitching brilliantly and ending up with a line of 2IP, 0H, 0BB, 0R, and 3K. You can actually watch the highlights HERE. What was even cooler for me, though, was watching Tim and Mitch Williams break down his delivery on MLB Tonight, a video you can watch HERE. There are some great messages for the young pitchers out there.
Wednesday continued with a call-up to the big leagues for CP athlete and Oakland A's prospect Trystan Magnuson. Trystan's an awesome guy and deserves all the success that comes his way; I'm really happy for him.
The day continued with three sparkling performance by CP high school athletes. Tyler Beede threw a perfect game, striking out 15 and going 2-3 at the plate along the way.
Adam Ravenelle, meanwhile, lost his own perfect game in the 6th inning - but still managed to throw a complete game shutout with 18K and 0BB. He also had two HR at the plate.
Third, Jordan Cote had two HR and 6RBI - and struck out 13 in a complete game shutout where he only allowed 2H and 0BB.
The strikeout numbers and home runs are great, but to be honest, it just absolutely fires me up to see these three guys throw 21 innings and allow ZERO walks. Commanding the strike zone - particularly with one's fastball - is everything for young pitchers and these guys did exactly that yesterday.
Lastly, I gave an interview to Nick Bromberg on the topic of using exclusively jumping rope for fitness, and it was featured on The Post Game on Yahoo Sports. Check it out.
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It's been a few months in the making, but we just finished up a promo video about how we attack off-season baseball training at Cressey Performance for our professional, collegiate, and high school baseball players.
We'd love to hear what you think - and hopefully you'll like it enough to help spread the word on Facebook and Twitter. Thanks!
A big shoutout goes out to Jamie and Matt at Lasting Memories Videotaping; these guys do an awesome job, and we can't recommend them highly enough!
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November 10 might seem like just any day to most people - and it certainly wouldn't have any significance to the baseball training world to the casual observer. However, it's actually a pretty big day to celebrate here at Cressey Performance.
Today, a bunch of guys in our class of 2011 sign their national letters of intent to play Division 1 baseball - and I wanted to give them a shoutout in this blog to recognize their accomplishments. Looking at this list, we have guys from three separate states - which means that a few of them travel up to two hours just to get to CP (and two hours home). Some have been with us less than a year, and others since they were in eighth grade - but I wanted to recognize them all together nonetheless. Here they are (and the universities/college to which they're headed):
1. Jordan Cote - Coastal Carolina
2. Tyler Beede - Vanderbilt
3. Adam Ravenelle - Vanderbilt
4. Barrett O'Neill - Virginia
5. Matt Luppi - Connecticut
6. Colin Egan - Wake Forest
7. Joe Napolitano - Wake Forest
8. Aaron Fossas - Wake Forest
9. Andrew Chin - Boston College
10. Devin Perry - Boston College
11. John Gorman - Boston College
12. Carl Anderson - Bryant
13. Cam Hatch - Maryland
14. Lorenzo Papa - Rhode Island
15. David St. Lawrence - Brown
16. Matt Mottola - UMASS-Lowell
There are certainly quite a few more to come as a few other guys wrap up the decision making process, but I thought I'd mention all these guys at once on the day that they sign. Congratulations, fellas; it's a party at CP!
I didn't do a "random thoughts" feature last week, so I'll have to be extra random this week to make up for it.
1. Bam!
You weren't expecting me to come out with such amazing humor, were you? Let that be a lesson to you; nobody is more random than EC (and nobody pulls off referring to himself in the third person better, either).
2. We all know that warm-ups are importance for enhancing power output, grooving appropriate neural patterns, and avoiding injury. Here is some cool research that demonstrates how much more effective an active warm-up is than a passive warm-up when it comes to metabolic responses to exercise. Namely, those who undergo an active warm-up demonstrate increased oxygen uptake and lower heart rate at a given workload than those participating in a passive warm-up (or no warm-up at all).
Anecdotally, I can tell you that there have been some days where I have felt like there was lead in my shoes and that there was no way I could get any interval training in on a day I'd planned to do so. However, after a good dynamic flexibility warm-up, things "miraculously" got a lot easier.
3. A big congratulations go out to CP baseball athletes Jordan Cote, who committed to Coastal Carolina, and Joe Napolitano, who committed to Wake Forest. Both made their decisions last week and were featured at ESPN Boston. We're proud of our boys!
4. Likewise, I've got to give a congratulations to CP athlete and Lincoln-Sudbury All-American soccer player Cole DeNormandie, who became the second CP athlete featured on the cover of ESPN Rise Magazine in just the past few months (he joins Vanderbilt-bound pitcher Tyler Beede):
5. Mike Robertson published a three part series on Knee Pain Basics this past week; it is absolutely fantastic and I'd strongly encourage you to check it out. Here are the links:
Part 1 - PhilosophyPart 2 - ProgrammingPart 3 - Coaching
Along these same lines, if you haven't checked out Mike's Bulletproof Knees Manual yet, I'd strongly encourage you to do so; it's an excellent resource.
6. Greg Robins recently came down to spend some time observing the madness at Cressey Performance, and wrote up a detailed review of his experience; check it out: Science and Attitude: My Trip to Cressey Performance.
7. Here is a link to a great blog from Bret Contreras; it's definitely worth a read: Sprint Research, Biomechanics, and Practical Implications - An Interview with Matt Brughelli.
8. I need some advice from the dog lovers out there. Both my fiancee and I grew up with dogs and are thinking about getting a puppy after our wedding (less than six weeks away right now). We both agree that we want something small - but at the same time, I'd like something that doesn't make me want to instantly turn in my man card, like the silky poo for which she is currently pushing:
I actually really like bulldogs, but that's going to be a tough sell for her unless it's a "hybrid" where you can't see a whole lot of bulldog. Plus, I know a lot of people have said that they have a higher propensity for health issues. I like puggles, mini pincers, and a few others, but what do those of you in-the-know suggest? Thanks for any help you can offer!
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I don't know if there is something in the water that the reporters around the country (and particularly the Massachusetts sports scene) have been drinking, but Cressey Performance's Elite Baseball Development Program has gotten a lot of love in the news this weekend.
Last week, CP athlete Tim Collins was part of a blockbuster trade, as he went from the Toronto Blue Jays to the Atlanta Braves. Tim didn't disappoint in his debut, striking out five batters in two innings pitched without allowing a walk, hit, or run. In a recent posting about Collins in the Atlanta-Journal Constitution, beat writer David O'Brien wrote the following:
"I asked [Braves Manager] Bobby Cox if he knew anything about him, and Cox started talking about seeing video of him. Said he's extremely athletic, a muscular little guy who's real aggressive. Apparently the video showed him pitching and also working out, because he made quite an impression on Cox and others with the workout portion."
Apparently, Bobby Cox is quite a fan of the EricCressey.com and Cressey Performance YouTube pages. Hello, Bobby!
Saturday night, CP athlete Kevin Youkilis had the game-tying and game winning RBIs for the Red Sox in a come-from-behind win at home against the Rangers.
These features were followed shortly by another one - this time on a talented pitching prospect from Worcester, MA, Louisville pitcher Keith Landers. The Worcester Telegram just did this feature on Keith and the training he started up about eight weeks ago at Cressey Performance as he works his way back from a shoulder surgery.
Finally, here's a blog post from ESPN.com's Brendan Hall that features a boatload of CP studs who have had great summer showings: Tyler Beede, Adam Ravenelle, Carl Anderson, Barrett O'Neill, John Gorman, Jordan Cote, Ben Smith, Matt Luppi, AJ Zarozny, and David St. Lawrence.
