Personal training and the coaching of athletes is a tough business. The media, however, portrays it as a glamorous job catering to the rich and famous. Professional athletes, teams, movie stars, and musicians all pay big bucks to look good and dominate their sport. But it’s not all champagne and caviar dreams.

Thousands of fitness professionals enter this industry hoping to make their mark as a successful trainer. Unfortunately, most trainers don’t stick around once they realize that a steady pay check in this line of work is tough to come by.

Fortunately there are those who not only survive but also do well for themselves. These are the people who’ve learned how to run a training business, market themselves and their services so they can create wealth by working at a job they love to do.

So what exactly does it take to be successful in the fitness industry? I was able to ask four established trainers, all with different backgrounds, to weigh in on some questions about how they train and what they do with their clients.

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