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Triple Threat?

Written on January 28, 2009 at 9:39 am, by Eric Cressey

One of the pro baseball guys I work with from afar is in town this week for a check-in, and he bought ten protein bars for $10 in anticipation of eating out of airports.  He was munching on one of them at the facility yesterday, and it was labeled as a “Triple Threat” for a) great taste, b) energy, and c) nutrition.

Now, you’re talking to a guy who spent two years at business school before deciding to go the exercise science route, so I’ve got a little marketing analyst in me.  We all know that lots of stuff can have double meanings – so I check out the first three ingredients:

1. Corn Syrup
2. Soy Crisps
3. “Chocolatey” Coating

Yes, it really had a “Y” on the end of the word.  So, you not get a candy bar with crap ingredients, but also are treated like a child with words like “chocolatey.”

Joking aside, the best protein bars available are the ones you make yourself.  John Berardi has some awesome recipes in Gourmet Nutrition Cookbook (also available as part of the Precision Nutrition package).


2 Responses to “Triple Threat?”

  1. Keith Says:

    Totally agree on the best bars being the ones you make yourself. I just don’t think most people are willing to put in the time to make them.
    There are only a couple of bars even worth mentioning on the market today.
    John’s book is excellent!
    One that I recently found to be good as well is from Greens+ (here is the link):
    I’d be interested to hear what you think.

  2. Kyle B Says:

    Ahh ballplayers… I lost hair the last three years trying to convince guys that a can of copenhagen and a Bud light was NOT good post-workout nutrition. Can’t win ’em all, just keep educating them right.

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