Home Posts tagged "John Berardi" (Page 3)

Why Nobody Except Your Mom Reads Your Fitness Blog

I got an email from Dean Somerset a while back asking if I'd be willing to write up a post for his blog about how I built up a popular fitness blog myself.  I thought it over, and while I like Dean and enjoy reading his blog, I really didn't think I was the right person to write such a piece.  There are folks who are much smarter when it comes to behind-the-scenes stuff that goes in to running a blog - from Wordpress updates, to HTML formatting, to SEO optimization.   And, there are certainly folks out there who have monetized their blog far better than I ever will.

That said, I do feel that there was one incredibly valuable point I should make to the aspiring fitness bloggers out there:

If you don't have good content, your blog won't get consistent traffic.  It's really that simple.

I started this blog in early 2006 with really no idea what I was doing on the technology side of things.  I loved my job and was passionate about teaching - and writing gave me an avenue through which to do it.  Sometimes, I wrote about what I knew well, and sometimes, I wrote about topics where I wanted to improve - and researching them and teaching them to others was the best way to get better in these areas.  Before I ever hired someone to make my site look pretty, I'd built up a solid following of people who knew me purely for my content, enthusiasm, and accessibility to readers.

A trend I see with "rookie" fitness bloggers nowadays is to design a spectacular site from the get-go and devote all their resources to SEO optimization, pop-up ads, Google Adwords, and the like.  Unfortunately, these efforts are sabotaged by these bloggers' poor grammar/spelling and, more significantly, a complete lack of valuable information to offer to readers.

In any industry, you look for commonalities among those who succeed at what we do.  For ease of calculating "success," let's just use Alexa ranking.   You can learn more about it (and download a free toolbar) at www.Alexa.com, but for the sake of brevity, just understand that it is a measure of the popularity of a website.  Get more hits, receive more inbound links from popular sites, and have people spending more time on your site, and your Alexa rank will go down (a lower number is better).  Google is #1, Facebook is #2, Yahoo is #3, and so on.  It’s not a perfect measure by any means, but when you are dealing in the top one million sites or so, it’s generally accepted to be pretty good. I’m lucky to be at around 96,000 right now, and have been as high as 89,000 in the past.

If you’re in the top one million or so, you’re likely doing some very good traffic – and certainly enough to monetize your blog.  My buddy Tim Ferriss’ blog, for instance, currently has an Alexa ranking of 5,953, and he’s an absolute ninja on the entrepreneurial side of things, with two New York Times bestsellers and ownership stakes in the likes of Facebook, Twitter, Stumbleupon, and several other companies.  He’s a success, in part, because every single one of his posts (and books) provides outstanding content that readers not only enjoy – but pass along to their friends.

Translating this message to the fitness industry, look at a guy like Charlie Weingroff.  He might be one of the few guys out there who understands technology less than I do, and there is absolutely nothing flashy about his site.  To be candid, it’s pretty basic.  You know what, though?  Charlie is an extremely bright (and strong) dude with a ton to teach, a passion for teaching it, and a knack for relating complex information in a user-friendly manner.  I don’t think his blog has even been out for 18 months, yet he’s ranked around 827,000.  And, he’s used his blog to make his expertise known, build a loyal following, and launch a successful product (which is outstanding, by the way).

There are several other fitness bloggers who’ve become “top one million” success stories purely with content.  John Berardi dominates with Precision Nutrition (54,000), which has been built with science, integrity, and an ultra-personal touch to great content all along.  My business partner, Tony Gentilcore (321,000) kicks out great content and entertains people like crazy.  My good friend Mike Robertson (125,000) is an awesome teacher and genuinely great guy.  Ben Bruno (314,000) innovates like crazy to build a following, and Chad Waterbury (509,000) only recently created his own web presence and has used content to quickly ascend the ranks.  Nate Green (202,000) is an excellent writer who has carved out a great niche for himself and built a great following at a young age because of his unique content.  Mike Reinold (412,000) has built a great following in a smaller internet segment (physical therapists) with consistent content featuring up-to-date research, attention to many different clinical perspectives, and a specific focus on upper extremity dysfunction.  These guys all offer something others don't.

You know who hasn’t built a big following?

  • The random fitness dudes who send Facebook friend requests to my wife because they have mutual friends – and these guys want to build their lists.  I’ve yet to meet a single one who is in the top 2 million.
  • The “fitness business guru” who emailed me four times, called my office twice, and snail-mailed me once (each of which was ignored) to try to get me to promote his product, which he guaranteed would make personal trainers “rich.”  His website ranked at higher than 6.6 million – which essentially means that he has zero traffic other than himself (and he’s probably just checking in to see if he’s gotten his first hit yet).  Instead of focusing on content (and moving out of his parents’ basement), he’s putting the cart in front of the horse and trying to sell a product on a topic (success) that he doesn’t even understand.
  • The random dude who wants to exchange links with me or be added to my blogroll so that he can improve his rankings without doing a thing, much less providing some value to me (or society in general).

The only thing that's worse than sucking at what you do is sucking at what you do and spending time and money to draw attention to it.

I started out thinking that this would be a short, to-the-point, blog, but as I now realize, that one little point was actually a very big one.  Pretty websites and behind-the-scenes tinkering are undoubtedly important components of taking an online presence to the next level, but the truth is that they don’t matter a bit unless the content that accompanies them is useful and entertaining.

If it’s not, then you’ll have a hard time even getting Mom’s attention.

Looking for more information on how to get your name out there in the writing world?  Check out some great information from three guys - Lou Schuler, Sean Hyson, and John Romaniello - who have been there, done that. They collaborated to create a great product, How to Get Published, that focuses heavily on writing success in the fitness industry.

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Stuff You Should Read: 9/27/10

The good news is that I survived my bachelor party on Saturday night, but the bad news is that it pretty much wiped out my productivity this past weekend.  Fortunately, I was planning to throw a few gems from the archives your way, anyway.  Check out the following: 21st Century Nutrition: Talking Shop with Dr. John Berardi - JB is a good friend and a smart dude - and with Precision Nutrition rolling out a nutrition certification this week, it seemed like a great day to give this interview with him some love. The "Don't Squat" Recommendation - We've all heard it - and all wanted to vomit because of it. It's worth a read. Lats: Not Just for Pulldowns - The thing I remember most vividly about this article was that I wrote it faster and easier than any other contribution I've ever made to T-Nation.  It literally rolled off my fingers without hesitation.  I guess that means that I was 100% sure about it. Sign-up Today for our FREE Newsletter:
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When is Rapid Fat Loss Ideal?

Programs aimed at rapid fat loss are quite the rave nowadays.  There are some excellent programs out there (most notably Warpspeed Fat Loss, which we've discussed here quite a bit) that deliver some quick reductions in body fat over the course of a few weeks of absolutely hellish training and strict nutritional modifications.  There's no doubt that it's a effective way to drop body fat quickly.

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That said, the question is whether that degree of specialization - incinerating body fat at all costs - is what's right for an individual.  For some people - particularly woman (who aren't generally as concerned with carrying appreciable levels of muscle mass and strength), these programs are just fine; any accompanying losses in strength and muscle mass won't be as disconcerting because they aren't perceived as being as important.  Obviously, it's also true for those who are morbidly obese, but they generally aren't candidates for complete overhauls right away, as they have to get their feet wet first with the basics of regular training and better nutrition. Most specific to this piece, though, rapid fat loss programs are most enticing to the more experienced trainee who carries a lot of muscle mass, but needs to shed some blubber quickly to get ready for a vacation, photo shoot, or scandalous make-out scene on live TV.

However, for every one of these folks (the experienced trainees - not the horny, drunk, bearded dudes with Confederate flag hats), there is another individual who is male, with limited training experience, subpar strength, and not enough muscle mass on him to really even demonstrate that he regularly trains.  He might be 6-1, 180 pounds at 20% body fat.  For those of you keeping track at home, that's 144 pounds of fat free mass, and 36 pounds of fat mass. Well, here's a question: if this hypothetical guy dropped 10 pounds of body fat right now and somehow managed to maintain all his muscle mass (and recovered any water weight reductions he got from lower carb dieting), would he be happy with how he'd look?  That'd still put him at 144 pounds of fat free mass, but lower his body weight to 170 with 26 pounds of fat mass (15.3% body fat).  Sorry, but while respectable, 15.3% body fat isn't super lean.  And, 170 pounds at 6-1 will only earn him points with insurance companies who calculate premiums based on body mass index. Imagine taking about the ideal NFL cornerback, and then stripping 25 pounds of muscle off him and adding back 15 pounds of body fat.  Be sure to kill off all the athleticism in the process, too.  Not a very impressive picture. In other words, a program that might have been perfect for a guy who was 30 pounds heavier with the same body fat percentage - but two more years of training experience - just isn't a good fit for a guy who can become "skinny-fat" really quickly.

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I have just seen a lot of guys go on crazy fat loss programs only to get to a lower weight and realize that they look skinny because they aren't carrying enough muscle mass in the first place.  And, along the way, they lose a lot of strength - so it's harder to build up muscle mass quickly thereafter to right the ship. For this reason, it's been a long time since I resorted to a rapid fat loss program in my own training; I just am not willing to sacrifice the strength gains I've made just to see the scale weight go down quickly.  Rather, I'd prefer to do it gradually and retain the gains.

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This has also been a strategy we've employed with excellent success with athletes who come our way who need to lean out.  Often, body weight - and not body composition - are what predicts their success.  Pitchers are a perfect example; I've seen many who have just indiscriminately lost body weight, only to see their velocity drop considerably.  This may come from the actual loss of body mass, the increased training volume that caused it, the type of training (extra aerobic activity?), or - most likely - a combination of all these factors.  One thing is for sure, though; I would be my 2010 salary on the fact that if CC Sabathia "trimmed down" to 210, he wouldn't be nearly as dominant as he is.

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Would some gradual weight loss and an emphasis on improving body composition help him?  Absolutely.  Would taking 80 pounds off him be a smart or specific off-season goal?  In my opinion, no.  The research has demonstrated that body mass is one factor that predicts velocity.

Baseball relevance aside, this is why I rarely go "exclusively fat loss" or "exclusively bulking" with a lot of general fitness clients who don't have more than two years of strength training under their belt.  They absolutely, positively can add muscle mass and drop body fat simultaneously if they accumulate enough of the right kind of activity and eat the right stuff.  It just takes some individualization, adherence, consistency, and effort.  We've seen it hundreds of times already with the Show and Go program alone, and that doesn't even take things to the level of individualized programming.

To reiterate, I'm not saying that rapid fat loss programs don't have merit; I've seen a lot of people get tremendous results when the program was the right fit for them.  However, I also know that handing a NFL running back's training program to a 12-year-old Pop Warner running back isn't appropriate in light of his experience.  The same can be said for novice trainees who try to drop body fat too quickly; they are skipping steps and missing out on crucial adaptations - including strength and muscle mass gains - that could bode more favorably for long-term progress. As always, you have to fit the program to the individual, and not the individual to the program. Sign-up Today for our FREE Newsletter and receive a deadlift technique tutorial!
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The Best of 2009: Guest Submissions

This week, I've already featured our top articles, product reviews, and videos of 2009.  I was also really lucky to have some bright minds as guest contributors this year, and today I'll feature a few of their submissions. The Rocker Inferior Capsule Stretch - This excellent submission from physical therapist Tim DiFrancesco shows a shoulder mobility exercises we've used with some of our guys with excellent results.  It includes some great videos like this:

So What Does a Pitching Coach Do, Anyway? - I love this guest blog from Matt Blake, a great pitching guy with whom I get to work daily.  It just goes to show you that there is a lot more to understand than mechanics when it comes to developing elite pitchers.

21st Century Nutrition: Talking Shop with Dr. John Berardi - This was more of an interview than a guest submission, but let's be honest: JB provided most of the content here!  He discusses the future of nutrition and the success of Precision Nutrition.

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The Be-All, End-All Throwing Program from Your Favorite Snake Oil Salesman - Here's another post from Matt Blake.  I like this one because it's entertaining thanks to the cynical tone that kicks it off, but educational because of the justification for that cynicism.  It's classic "info-tainment."

Real Activation: Modifying a Classic Core Movement - Jim Smith is perhaps best known for being a true innovator when it comes to exercise selection, and this post was an excellent one for that very reason.

Interval Training: HIIT or Miss? - A great guest submission from Mike Boyle; enough said!

Building Vibrant Health Part 1, Part 2, Part 3, and Part 4 - Eric Talmant presented a comprehensive look at his involvement with Metabolic Typing(R).

Thanks to everyone for the time they spent on creating these pieces, and the expertise they shared!

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Random Friday Thoughts: 11/27/09

1. First off, I hope everyone had a great Thanksgiving.  Before I get to the video footage from yesterday morning, I wanted to give you a couple of quick heads-ups on some seminars at which I'll be speaking in 2010 (just confirmed):
  • January 30, 2010: Mike Boyle Strength and Conditioning 4th Annual Winter Seminar - Winchester, MA
  • March 7-8, 2010: NSCA Personal Trainers Conference - Las Vegas, NV
  • March 27-28, 2010: Vancouver Seminar (click here for details)
  • May 8-10, 2010: Sports Medicine 2010: Advances in MRI and Orthopaedic Management - Boston, MA
Hope to see some of you at one or more of these events! 2. A big congratulations goes out to CP athlete CJ Retherford, who hit the game-winning HR in the championship of the Arizona Fall League (Video HERE).  CJ will be out to Boston to train when January rolls around. 3. And, just when we thought the post-baseball-season celebration was over, we learned that CP athlete Tim Collins was named Toronto Blue Jays Organizational Pitcher of the Year.  Congratulations, Tim!

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4. John Berardi is running a great sale on Precision Nutrition through December 1.  They're offering them the Precision Nutrition System - including Gourmet Nutrition Version 1 and an all-access membership to their private Member Zone - plus a one-year subscription to their Results Tracker program, and free shipping to the US and Canada for just $99.00. If you haven't checked it out - or you have a family member or friend who could use some help on the nutrition side of things - I'd strongly encourage you to check this out.  It's the single-best nutrition resource available on the web today: Precision Nutrition

precision_nutrition 5. We'll have the pictures and videos from the CP Thanksgiving lift posted as soon as possible.  A camera was lost and we're in the process of finding it! 6. In the meantime, here are some recommended readings from the past here at EricCressey.com that might interest you: Hip Injuries in Baseball: My take on the huge increase in hip issues in MLB players. Stagnancy vs. Stability: Even in a dynamic field like strength and conditioning, the status quo is sometimes still just fine. 7. Just got this little bit of feedback on Assess and Correct from Mark Young of markyoungtrainingsystems.com: "As a strength coach myself, I have literally read thousands of studies, textbooks, and articles relating to assessment and correction.  But when I heard that Mike, Eric, and Bill were going to be putting together a product on this very subject I wanted to be first in line to put my hard earned money on the table. I think this product is going to change how people prepare for performance and that owning it is a must for anyone who is absolutely serious about results." Check it out for yourself: Assess and Correct.

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Stuff You Should Read: 9/24/09

Here are a few good reads from a variety of disciplines: Organic vs. Kind of Organic vs. Wait, I'm Confused - This was a great blog post by Tony Gentilcore that tells you everything you ought to know (but might not want to know) about organic food. Clean Eating Gone Wrong - Another great post, this one from Dr. John Berardi.  It just goes to show you that being on the money with your nutrition can quickly and easily hit the fan. Blood and Chalk: Jim Wendler Talks Big Weights - Jim is a great dude and one of the most amusing guys you'll encounter in this industry; he's always got something funny, but incredibly valuable to say.  Check out this interview with him at T-Muscle.
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Stuff You Should Read: 9/16/09

I'm headed to a Sox game tonight and have plenty to do around the facility before I go, so I thought I'd just use today to throw out a few quick reading recommendations: Re-Building the Reverse Hyper - This great newsletter from Mike Robertson goes into some excellent detail on the biomechanics of a very controversial exercise - and how we can make it safer and more effective. Wiggling Their Toes at the Show Giants - This is a piece in the NY Times that is actually surprisingly good.  It goes hand-in-hand with my recommendation of Born to Run from a few weeks ago.  Definitely check both the article and the book out. Super Bowl Super Shakes - Dr. John Berardi just published this collection of shake recipes this week.  It's definitely worth checking out if you're looking for some new ideas to add variety to your diet.
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Random Friday Thoughts: 5/22/09

Let's get right to it. 1. First up, a few quick congratulations are in order for some Cressey Performance ballplayers.  Justin Quinn (Lincoln-Sudbury) and Sahil Bloom (Weston) were named Dual County League Large and Small Players of the Year, respectively.  They are also two of the three finalists for the MA Gatorade Player of the Year award.  LS won the DCL Large, and Weston won the DCL - thanks in large part to the efforts of these two guys.  Both were selected as league all-stars, as were CP athletes Garrett Moore (LS), Ryan Wood (LS), Derek Lowe (LS), Chris Conlon (Weston), Reed Chapman (Weston), Alex Hill (Wayland), and Scott Lueders (Newton-South).  Congratulations, guys! 2. Padres prospect and CP athlete Will Inman jumped up to AAA from AA on Wednesday.  If you're anywhere near Portland, OR, get out to watch him make his first start tonight (Friday) at 7PM.  Will is 4-1 with a 3.05 ERA in eight starts on the year, having given up only 33 hits and eight walks in 44.1 innings pitched. Congratulations to Will on taking the next step in his baseball journey.

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3. Check out this great video content today from Dr. John Berardi about The Key to Accidental Fitness.  I can tell you that this is 100% spot on from my own experiences - and the thousands of clients and athletes I've seen over the years. 4. I got a question the other day about who I thought were the most important individuals to add to one's network in the field of strength and conditioning.  My first response was "anyone who is smart, openminded, and willing to share ideas." That said, I realize this individual was probably looking for a list of occupations in this regard, so here goes: doctors, physical therapists, chiropractors, massage therapists, athletic trainers, other strength coaches/trainers, radiologists, sports coaches, researchers, sports psychologists, equipment manufacturers/distributors, and loads others that I have probably forgotten.  Basically, you're just trying to find people who have different areas of specialization to either add to, refute, or confirm your existing knowledge. 5. Had some car and computer issues earlier this week, so I got a bit sidetracked on the writing side of things this week.  I submitted the third installment of Lower Back Savers a bit late, so it didn't run this week.  For those who missed Parts 1 and 2, you can check them out HERE and HERE. 6. Just finished up my powerpoint for the Distinguished Lecture Series in Sports Medicine at Northeastern on June 5-6.  This is an awesome event featuring guys like Dr. Stuart McGill, Mike Boyle, Dr. David Tiberio, and others (including some schmuck named Cressey).  It's very affordable, and I can tell you that the last two years have been fantastic.  Check it out HERE for more details.

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7. Can we please get over this swine flu stuff, people? They are closing schools left and right in Boston - and as a result, ASYMPTOMATIC kids are having to FORFEIT games/matches - and now, potentially playoff games. 8. I'm most likely getting a new car tonight.  I've never been a "car guy," so it's more of a chore than anything.  Let's hear some of your favorite strategies for bargaining with car dealers (particularly when you've got a trade-in)...
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21st Century Nutrition: An Interview with Precision Nutrition Creator, Dr. John Berardi

Normally, my newsletters are "hidden" pages available only to our subscribers, but with the content today, I thought I'd open it up to the rest of the world.  After all, it's not like you can just get a rock star like Dr. John Berardi to do an interview for your site.  JB has been a friend and incredible resource to me for almost ten years now, and he's always got great information to share.  So, without further ado, here is EricCressey.com's exclusive interview with Dr. John Berardi: EC: First off, it's hard to believe that over the course of almost 150 newsletters, I never got around to interviewing you.  Thanks for taking the time to jump in on this. JB: Yea, tell me about it.  I've been waiting by the phone for, like, three years now. EC: Well, now that you've gone through all that therapy to get over me neglecting you, we might as well right to it.  To start, fill us in on what you're up to these days.  I know you moved back from Texas to the North Pole a while back, but I'm guessing that you aren't building toys and stuffing stockings all year.  What's new with John Berardi and Precision Nutrition? JB:  Well, although working with high-level athletes is cool and all, when Santa calls for nutrition advice, you drop what you're doing and you head north. In all seriousness, though, I'm actually splitting my time between Austin, Texas and a town called St. Catharines in Ontario.  St Catharines is about 50 min outside Toronto and is basically the Napa Valley of Canada.  The area is a tremendous agricultural gem and because of this, I have a never-ending supply of locally grown produce and wines as well as local, hormone-free, and often grass fed meat.  So now, I've got two great towns to call my home. EC: I hear you.  When I was considering the move to Boston, the lack of grass-fed beef and local wines was a bit of a turnoff, but it was a sacrifice that I was willing to make because I just couldn't wait to sink my life savings into the Big Dig and the most inefficient state government in the United States - but I digress... How about the professional side of things? JB: On the professional side, I just did a tally.  As of last week, the Precision Nutrition community has grown to over 46,000 members in over 97 countries.  I can't tell you how proud I am that we've been able to help out that many people. And beyond this, we've also launched a couple of new programs for members of the community - our Lean Eating Coaching Program and our Clinical Services Program. EC: 97 countries?  Don't you want to just give out a few freebies in a few lesser known African nations to bring it to a cool 100?  I would. Anyway, tell us about these two new things. JB: First, our Lean Eating coaching program.  Over the last few years, we've become coaching experts, working with everyone from recreational exercisers, to folks suffering from cardiovascular disease and diabetes, to multiple Olympic medalists. And as a result of this experience, we've developed intensive group coaching programs for men and for women.  Each coaching participant gets to work with us for 6 months.  And the feedback we've gotten is tremendous - and so are the numbers.  The average fat loss is 2-3lbs per month while following the program! In addition, we're in the process of launching a clinical services suite where we're taking individualization to a whole new level.  Using things like psychometric profiles, wellness-based blood analysis, and nutrigenomics profiling, we're now able to take a peek inside people's psychologies and physiologies to determine the absolute best way to coach them to success.  This is like nothing our industry has seen before and I promise it's going to shake things up quite a bit. EC: Very cutting-edge - but I think that's an adjective we've all come to associate with your name over time.  To that end, I was chatting with a colleague recently and your name came up in the conversation.  I told him that what amazed me was that you have not only taken a seemingly "boring" subject - nutrition - and made it "sexy" and "fun," but have actually done that for close to a decade now.  What's the secret to your success? JB:  Well, thanks for saying that, although I don't know if it's actually true.  However, if it is, it might be because of a few reasons. First, I can't tell you how many "nutrition experts" I've met that wouldn't know a healthy diet if it came up and bit them on the ear.  They may study nutrition.  And they may teach nutrition.  But they don't practice it.  And that's why they all seem to possess the same ability to make nutrition super-boring.  It's not real to them.  They don't live it day in and day out. On the other hand, I actually live the Precision Nutrition lifestyle.  365 days a year, I practice what I preach.  And, I've been doing exactly that for about 20 years now.  Plus, I've worked with a helluva lot of clients, at all levels.  So I pretty much practice nutrition and think about nutrition all the time.  Trust me, it makes a huge difference. EC: I can definitely attest to that.  Like you, I own my own business and have a lot of competing demands in my professional life, so it often seems that there aren't enough hours in the day.  In other words, working efficiently and having energy all the time is of paramount importance.  I've been following your work since the late 1990s and it's not only shaped my own personal nutrition practices, but also those of all of Cressey Performance's clients. JB:  And, you know, the funny thing is this.  When you do what I do, and you've done it for this long, you realize that there are a lot of nuances to eating well.  Sure, there's the what to eat, the when to eat, and the how much to eat.  And these are all very interesting.   But that's only scratching the surface. There's also the psychology of eating, which is quite fascinating.   There are genetic and individual differences associated with how each of us processes and tolerates foods.  And we haven't even mentioned supplements yet.  Nor have we talked about all the great new research that's coming out on food and nutrition every single day!  By exploring each of these very interesting areas, it's pretty easy to keep things fresh, new, and, hopefully exciting. EC: That's a good point. JB: Also, I always try to keep in mind that nutrition in the present deals in generalities.  There are recommended dietary intakes.  There are food pyramids.  There are general calculations for energy intake. However, nutrition is evolving in exciting ways.  It's becoming more individual.  And with blood analysis, genomic profiling, and more in the very near future, we'll be able to prescribe highly individualized nutrition plans for folks based on just a few simple tests. Indeed, the future is really exciting when it comes to nutrition.  And I'm happy that I'm in the prime of my career so I can ride the wave of this new nutrition information and technology. EC: Speaking of "evoluation," you've recently introduced Precision Nutrition: Version 3.0, which piggybacks on the first two installments.  What's new in this version? JB:  As our 46,000 members can attest to, I'm relentless about keeping the Precision Nutrition System, the cornerstone of all of our nutrition recommendations, up to date.

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So, every year or two, we release a new version.  This time, it's our 3rd edition and this edition has improved upon V2 by an order of magnitude.  Now, don't get me wrong, V2 was great.  However, we've completely revised the content, we've added three new manuals/sections, and we've even given the whole project a facelift. As of V3, here's what folks can find:
  • The PN Success Guide
  • The PN Diet Guide
  • The Quick Start Guide
  • The Super Shake Guide
  • 5 Minute Meals
  • The Individualization Guide
  • The Measurement Guide
  • The Plant-Based Diet Guide (Brand New)
  • The Maintenance Guide (Brand New)
  • The Support Guide (Brand New)
In addition, we're now including Gourmet Nutrition V1, the Precision Nutrition Audio Collection, the Precision Nutrition Video Collection, and The Precision Nutrition Online Library.  It's a ton of great stuff.  Indeed, it's everything folks need to know to get the body they want. EC: Absolutely.  Thanks for helping out with the interview; sorry it took so long for us to make it happen! JB:  My pleasure.  Thanks, Eric. To find out more about Dr. John Berardi and his renowned Precision Nutrition System, head on over to PrecisionNutrition.com. Sign-up Today for our FREE Newsletter and receive a detailed deadlift technique tutorial!
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Triple Threat?

One of the pro baseball guys I work with from afar is in town this week for a check-in, and he bought ten protein bars for $10 in anticipation of eating out of airports.  He was munching on one of them at the facility yesterday, and it was labeled as a "Triple Threat" for a) great taste, b) energy, and c) nutrition. Now, you're talking to a guy who spent two years at business school before deciding to go the exercise science route, so I've got a little marketing analyst in me.  We all know that lots of stuff can have double meanings - so I check out the first three ingredients: 1. Corn Syrup 2. Soy Crisps 3. "Chocolatey" Coating Yes, it really had a "Y" on the end of the word.  So, you not get a candy bar with crap ingredients, but also are treated like a child with words like "chocolatey." Joking aside, the best protein bars available are the ones you make yourself.  John Berardi has some awesome recipes in Gourmet Nutrition Cookbook (also available as part of the Precision Nutrition package).

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