Home Posts tagged "Sturdy Shoulder Solutions" (Page 3)

Off-season Shoulder Sale!

Our professional baseball guys are rolling back in to kick off the offseason, so I wanted to offer a sale to celebrate this fun time of year. What better way to celebrate the unofficial start of the baseball offseason than to put my shoulder course, Sturdy Shoulder Solutions, on sale for $50 off through Sunday?

This product includes over six hours of cutting edge assessment, coaching, and programming strategies. You can learn more at the following link (with the discount automatically applied):

http://www.SturdyShoulders.com


Here's what you'll experience:

  • Simplifying Shoulder Health (Webinar)
  • How Posture Impacts Pain and Performance (Webinar)
  • Important Upper Extremity Functional Anatomy Considerations (Webinar)
  • The Proximal-to-Distal Principle (Webinar)
  • Nuances of the Neck (Webinar)
  • Rethinking the Thoracic Spine (Webinar)
  • Making Sense of Serratus Anterior (Webinar)
  • Is Upper Trapezius the Devil? (Lab)
  • The Myth of Normal Range of Motion (Lab)
  • Rethinking the Thoracic Spine (Lab)
  • Making Sense of Serratus Anterior (Lab)
  • Good Exercises Gone Bad (Lab)
  • The Myth of Balancing Pushes and Pulls (Lab)

It's a great fit for personal trainers, strength and conditioning coaches, sports coaches, and rehabilitation specialists. Additionally, many fitness enthusiasts will appreciate the focus on individualizing programming recommendations and technique coaching strategies.

In particular, it’s a tremendous fit for anyone who has previously been exposed to our Optimal Shoulder Performance and Functional Stability Training products. Sturdy Shoulder Solutions serves as an up-to-date companion to the educational material covered in those previous offerings.

You'll get instant online access to this digital-only product after purchase. Just head to http://www.SturdyShoulders.com to pick it up.

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Random Thoughts on Long-Term Fitness Industry Success – Installment 11

It's time for a new edition of my thoughts on the business of fitness. Before I get to it, just a friendly reminder that we're hosting our second-ever Cressey Sports Performance Business Building Mentorship on October 15. You can learn more HERE.

Now on to some business concepts...

1. It might take years for someone to become a customer.

Just a few weeks ago, I released my newest product, Sturdy Shoulder Solutions. One interesting thing about my newsletter/product management set-up is that I can tell how long someone has been a "prospect" before becoming a customer. Basically, I know the date they signed up for my newsletter, and then I can check that out to see what products they've purchased and when.

During this launch, I had multiple people purchase this resource as their first purchase with me after over 3,000 days on my list. Yes, that means they "window shopped" for over eight years prior to taking the plunge.

Very few people purchase on the first exposure to a marketing message. Or the second. Or the third. It actually takes load of opportunities for them to perceive your expertise, and usually over the course of an extended period of time. They need to know, like, and trust you - and some people take a long time to get to trusting you enough to initiate a transaction.

Be persistent, but patient. It's harder than ever to be seen and heard.

2. It's a very small world; watch your social media behavior.

I made this post on Twitter yesterday, and it got quite a bit of attention.

 Beyond the obvious moral issues of saying cruel things to pro athletes (or celebrities - or anyone else, for that matter), you should be cognizant of the fact that it can very quickly come back to bite you in the butt. Some of the agencies who represent these players may also represent others - athletes, actors, musicians, speakers, or coaches - who could be potential future clients for you. One of your followers could be an old friend or teammate of the athlete. It's an incredibly small world, so chasing a few retweets isn't worth sacrificing a relationship or potential client down the road.

3. Investments are different from expenses.

This is one of the most misunderstood accounting/economics concepts in all industries, and certainly in the fitness business.

An investment has the potential to appreciate in value. Maybe you spend money on a continuing education event, buy a DVD for some new training strategies, put money into a retirement account, or purchase some equipment that allows you to deliver a higher-quality product to your clients. Perhaps you hire a consultant to fine-tune your business, or decide to buy your building instead of continuing to pay rent. Additionally, from an accounting standpoint, investments are usually (but not always) tax deductible.

Expenses are like setting money on fire. They're the $5 you spend at Starbucks each morning, or the Porsche you bought on credit when you were making $20,000/year (is that even possible?). They don't appreciate, and there is a huge opportunity cost to these expenditures. Some are necessary and even tax deductible (e.g., rent), but they always need to be heavily scrutinized. Can that expense be reduced or somehow shifted into an investment?

Fitness businesses are notoriously bad at understanding the difference between the two, or understanding that one's financial situation may dictate what is and isn't acceptable. If you're grossing $5,000/month, paying $1,000/month to a cleaning service probably isn't a good expense; clean the gym yourself. Do you really need to buy seven different types of leg curl machines when you're already $300,000 in debt? And, why do you have payroll expenses when you've only got three clients?

Most businesses (and individuals, in their personal finances) would be wise to go through every cash expenditure and figure out how each one can be categorized. Growing gross revenue is always a priority, but many businesses can be even more profitable if they learn to appropriately trim the fat.

If you've found value in these insights, I think you might enjoy the upcoming Business Building Mentorship Pete Dupuis and I will be hosting on Monday, October 15th. It's a tax deductible expense if you're a fitness business owner, and we'd guarantee that the lessons learned will more than pay for the cost of attendance. Plus, registration in the mentorship includes free attendance at our fall seminar on October 14.

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Why Rhomboids Probably Aren’t Your Best Friend

Today, I've got an excerpt from my new course, Sturdy Shoulder Solutions. I discuss the functional anatomy of the rhomboids, a commonly misunderstood muscle group with big implications.

For a lot more functional anatomy insights like these - as well as a comprehensive look at shoulder assessment, programming, and coaching - be sure to check out Sturdy Shoulder Solutions.

Sign-up Today for our FREE Baseball Newsletter and Receive Instant Access to a 47-minute Presentation from Eric Cressey on Individualizing the Management of Overhead Athletes!

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Mobility Exercise of the Week: Supine Banded Shoulder Flexion on Roller

The supine banded shoulder flexion on roller is a new shoulder mobility drill I came up with that is really growing on me quickly. Effectively, it's an alternative to a back to wall shoulder flexion for those who may struggle to "compete against" gravity as they take the arms overhead in the standing position.

In this drill:

1. The foam roller provides feedback for posterior pelvic tilt, thoracic extension, and a more neutral cervical spine posture.

2. Gravity assists the individual into overhead motion to overcome stiffness through the lats, teres major, long head of triceps, inferior capsule, pec minor, etc.

3. The fact that the roller doesn't impede scapular motion (like the wall or floor would) makes it easier to achieve some scapular posterior tilt as the arms go overhead.

4. The supinated grip drives some shoulder external rotation, placing the lats on stretch in the transverse plane so that folks can't "cheat" the movement by letting their hands drift toward the midline.

5. The band creates some posterior rotator cuff recruitment,

I'll take this over a few sets of ugly band pullaparts any day. What's not to like?

Looking for more cutting-edge shoulder strategies like these? Check out my new resource, Sturdy Shoulder Solutions at www.SturdyShoulders.com.

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Stop Thinking About “Normal” Thoracic Spine Mobility

Two years ago, I published a post, Tinkering vs. Overhauling - and the Problems with Average, where I discussed the pitfalls of focusing on population averages, especially in the world of health and human performance. I'd encourage you to give it a read, but the gist is that you have to be careful about overhauling a program because you see someone as being outside a "norm" that might have been established for an entire population when they are unique in so many ways.

Thoracic spine mobility is an excellent example. What would be considered acceptable for an 80-year-old man would be markedly different than what we'd want from a 17-year-old teenage athlete in a rotational sport. This athlete, for instance, had some marked negative postural adaptations that contributed to two shoulder surgeries during his time as a baseball pitcher. If he was far older with different physical demands, though, he might have never run into problems.

Lumbar locked rotation is a great thoracic spine rotation screen I learned from Dr. Greg Rose at the Titleist Performance Institute. Briefly, you put the lumbar spine in flexion (which makes lumbar rotation hard to come by) and the hand behind the back (to minimize scapular movement). This allows you to better evaluate thoracic rotation without compensatory motion elsewhere. Check out the high variability among three athletes who are all roughly the same age:

On the left, we have a professional baseball pitcher. In the middle, we have an aspiring professional golfer. And, on the right, we have a powerlifter who's moved well over 600 pounds on both the squat and deadlift. Adaptation to imposed demand is an incredibly important part of this discussion of "normal." The hypertrophy (muscle bulk) that benefits the powerlifter could possibly make the baseball pitcher and golfer worse, but at the same time, I wouldn't necessarily say that the powerlifter is "lacking" in thoracic rotation because you don't need a whole lot of movement in this area for a successful, sustainable powerlifting career.

I should also note that these are all active measures. If we checked all three of these guys passively, we'd likely see there's even more thoracic rotation present than you can see here. And, that can open up another can of worms, as having a big difference between active and passive range of motion can be problematic, too.

The take-home message is that if you're going to call someone's movement quality "abnormal," you better have a clear designation of what "normal" is for their age and sport, as well as what's required for their athletic demands.

For more information on how we assess and train thoracic mobility, I'd encourage you to check out my popular resource, Sturdy Shoulder Solutions.

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Strength and Conditioning Stuff You Should Read: 6/15/18

It's been a quiet week here on the blog because I'm still recovering from last week's Sturdy Shoulder Solutions product launch and the barrage of college athletes who are all starting up at CSP at the same time. Luckily, I do have some good content from around the 'net for you:

Pat Rigsby on Building Your Ideal Fitness Business - Pat Rigsby is the man. I got this email from Mike Robertson in my inbox this morning and cleared time in my schedule to listen to this podcast right away. He always has great business insights for fitness professionals.

10 Strength and Conditioning Lessons from Friends, Mentors, and Colleagues - This is a great compilation from my buddy Todd Hamer, who's been a mainstay in the college strength and conditioning field for as long as I can remember.

Lessons Learned from a Bum Elbow - I posted this story on my Facebook page the other day, and there are a lot of lessons in here for fitness professionals and rehabilitation specialists, especially those who deal with throwing athletes.

Top Tweet of the Week

Top Instagram Post of the Week

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Strength and Conditioning Stuff You Should Read: 6/9/18

Happy Saturday! This edition of "stuff to read"is a few days late in light of the Major League Baseball Draft and release of my new resource, Sturdy Shoulders Solutions. As a quick reminder, it's on sale for $50 off through the end of the day tomorrow (Sunday). You can learn more at www.SturdyShoulders.com.

With it being a shoulder product, I figured I'd use this week to "reincarnate" some upper extremity content from my archives:

Are You Packing the Shoulder Correctly? - Most people don't appreciate the relevant anatomy involved in packing the shoulder, so that may actually utilize the wrong muscles to get the job done. This webinar delves into the topic in detail.

3 Tips for Improving Your Back to Wall Shoulder Flexion - This video demonstrates a few quick and easy cues to improve your capacity for overhead reaching.

Exercise of the Week: Standing External Rotation Holds to Wall - This exercise is a great fit for everyday lifters and baseball players alike, as it builds rotator cuff strength without any equipment.

Top Tweet of the Week

Top Instagram Post of the Week

Have a great weekend!

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Are You Getting Shoulder Motion in the Right Places?

Sturdy Shoulder Solutions is one of my most popular products of all time, and I want to give you a little sampling of what's included. In this TRX serratus anterior exercise video excerpt, I talk about the importance of getting good scapulothoracic (shoulder blade on rib cage) movement so that you don't have to find extra glenohumeral (ball on socket) motion.  Check it out:

This is a key shoulder health principle I cover in great detail in this resource. You can learn more at www.SturdyShoulders.com.

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Shoulder Health: Where Small Hinges Swing Big Doors

The shoulder girdle is a complex series of joints unified by subtle movements in perfect timing. If you need proof, just check out this slide from my popular, Sturdy Shoulder Solutions.

This study looked at the difference between the empty can and full can in terms of both muscular recruitment and actual movement in folks with symptomatic impingement vs. healthy controls. Not surprisingly, the empty can exercise hurt more. Just looking at this picture hurts my shoulder (and my shirt is wildly fitting).

To me, though, that's not the most significant takeaway from these study results. Rather, take a look at some of the numbers included in their findings: 1-3 degrees (joint movement) and 1-4% (muscular activation). These are subtle, subtle quantifiable differences between those in pain and those who are pain free - and most of them really can't be perceived "on the fly."

What does this mean for how you assess, program, and coach?

First, from an evaluation standpoint, we have to truly understand what quality movement should look and feel like. If you can't truly define "normal," then how can you ever truly appreciate "abnormal?"

Second, not all exercises are created equal (as we learned from the empty vs. full can discussion). 

Third, in coaching, we have to constantly solicit feedback from our athletes on where they feel exercises.

These are all key principles on which I focus in my resource, Sturdy Shoulder Solutions. You can learn more at www.SturdyShoulders.com.

 

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“Sturdy Shoulder Solutions” is Now Available!

I'm super excited to announce the release of my new resource, Sturdy Shoulder Solutions, which will be on sale for $50 off through Sunday. This product has been years in the making, and it includes over six hours of cutting edge assessment, coaching, and programming strategies. You can learn more at the following link:

http://www.SturdyShoulders.com

Here's what you'll experience:

  • Simplifying Shoulder Health (Webinar)
  • How Posture Impacts Pain and Performance (Webinar)
  • Important Upper Extremity Functional Anatomy Considerations (Webinar)
  • The Proximal-to-Distal Principle (Webinar)
  • Nuances of the Neck (Webinar)
  • Rethinking the Thoracic Spine (Webinar)
  • Making Sense of Serratus Anterior (Webinar)
  • Is Upper Trapezius the Devil? (Lab)
  • The Myth of Normal Range of Motion (Lab)
  • Rethinking the Thoracic Spine (Lab)
  • Making Sense of Serratus Anterior (Lab)
  • Good Exercises Gone Bad (Lab)
  • The Myth of Balancing Pushes and Pulls (Lab)

It's a great fit for personal trainers, strength and conditioning coaches, sports coaches, and rehabilitation specialists. Additionally, many fitness enthusiasts will appreciate the focus on individualizing programming recommendations and technique coaching strategies.

In particular, it’s a tremendous fit for anyone who has previously been exposed to our Optimal Shoulder Performance and Functional Stability Training products. Sturdy Shoulder Solutions serves as an up-to-date companion to the educational material covered in those previous offerings.

You'll get instant online access to this digital-only product after purchase. Just head to http://www.SturdyShoulders.com to pick it up.
 

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