Home Posts tagged "Tony Gentilcore" (Page 5)

Strength and Conditioning Stuff You Should Read: 1/16/12

Here's are a few recommended strength and conditioning resources to kick your week off on the right foot: The 2012 Sports Rehab to Sports Performance Teleseminar Series - I'm extremely honored to be one of the interviewees featured in this free 10-week program.  The other nine are Shirley Sahrmann, Cal Dietz, Charlie Weingroff, Pavel Tsatsouline, Patrick Ward, Kyle Kiesel, Greg Rose, Mike Reinold, and Craig Liebenson.  This is an outstanding resource that I'd strongly encourage those of you in the health and human performance fields to review; it begins Tuesday night, 1/17. Break Up Those Hips - This was an excellent article from Adam Vogel that did a thorough job of outlining some of the potential factors that can limit squat depth. Box Squat vs. Squat-TO-Box - This was a video my business partner, Tony Gentilcore, filmed during our staff in-service last week.  He discusses a few different approaches to squatting and when to use each. Sign-up Today for our FREE Newsletter and receive a four-part video series on how to deadlift!
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The Best of 2011: Product Reviews

I've already featured the top articles at EricCressey.com from 2011, and now it's time to highlight the top product reviews I did at this site in the last year. 1. Metabolic Cooking - This was the most popular product review I did on the year for a very simple reason: everybody needs to eat!  And, the folks reading this site prefer to eat "clean" - and Dave Ruel did a great job of making this easier and tastier with an outstanding recipe book to which I still refer every week.  I made two posts about the product: Metabolic Cooking: Making it Easier to Eat Clean with Healthy Food Options A Must-Try Recipe - and My Chubby 4th Grade Pics! (this is the best chicken fingers recipe in history; try it!)

2. Muscle Imbalances Revealed - Upper Body - This was the sequel to the popular lower-body product that was released by Rick Kaselj et al. in 2010.  I went through and highlighted each presenters contributions to the product via four posts: Muscle Imbalances Revealed Review - Upper: Part 1 (Dean Somerset) Muscle Imbalances Revealed Review - Upper: Part 2 (Dr. Jeff Cubos) Muscle Imbalances Revealed Review - Upper: Part 3 (Tony Gentilcore and Rick Kaselj)

3. Lean Hybrid Muscle - As the review below will demonstrate, this program offered me a nice change of pace from my "normal" training when I needed to shake things up earlier this year.  It's a nice follow-up to Show and Go.  Here's my review: How I'm Breaking Out of My Training Rut: The Lean Hybrid Muscle Strength and Conditioning Program

4. Post-Rehab Essentials - Based on the fact that Dean Somerset has now gotten two shout-outs in my top product reviews of 2011, you might think that I have somewhat of a man-crush on him.  The truth is that I think Dean relates complex terms in simple terms and "teaches" about as well as anyone in the fitness industry.  Check out this post that touches on why his product has merit: 4 Reasons You Must Understand Corrective Exercise and Post-Rehab Training

There were certainly some other great products I encountered this year, but these four reviews proved to be the most popular with my readers, based on hosting statistics. We'll be back soon with the top features of 2011. Sign-up Today for our FREE Newsletter and receive a four-part video series on how to deadlift!
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Strength and Conditioning Stuff You Should Read: 11/21/11

Here is this week's list of recommended strength and conditioning reading: A House Divided - This was a great guest blog by Kellie Hart Davis for Tony Gentilcore's site.  It homes home for those of us who have certain family members who don't embrace the healthy lifestyle like we do. Using Soft Tissue Therapy to Enhance Stress Resistance - This great piece from Patrick Ward discusses the role of manual therapy in stress tolerance. Optimizing the Overhead Squat - I thought this was an excellent article from Eric Auciello at T-Nation and teaching and moving through appropriate progressions of the overhead squat in strength and conditioning programs. Sign-up Today for our FREE Newsletter and receive a four-part video series on how to deadlift!
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Corrective Exercise: Muscle Imbalances Revealed Review – Upper (Part 1)

Last summer, Rick Kaselj sent me the eight webinars from his new collaborative product, Muscle Imbalances Revealed - Upper Body, to review.  I was really excited to check them out, as I'd enjoyed the initial version of the Muscle Imbalanced Revealed (MIR) series.

Unfortunately, my enthusiasm to watch it was overtaken by a crazy busy summer schedule and I only got around to looking it over a few months later.  I regretted that it took me so long, as I really enjoyed what I viewed.  That said, I thought I'd use today's piece to comment on my favorite take-homes from one presenter, Dean Somerset, who I thought did an exceptional job.  Be sure to read through to the end, as Rick has a great discount on the entire Muscle Imbalances Revealed series in play this week.

Anyway, Dean's presentation was a pleasant surprise for me in the initial Muscle Imbalances Revealed collection, as I had not been familiar with his work prior to the product.  As it turned out, he did a great job of delving into the fascial system, which is no easy task, considering that even the foremost experts on "fascial fitness" recognize that we still have a tremendous amount to learn in this regard.

His presentations this time around didn't deviate from that initial trend, either; I really enjoyed them for a number of reasons; here are my top seven:

1. Dean did the best job of outlining a clear rationale for foam rolling that I've seen in the industry thus far - and did so in a very layman-friendly format.  In highlighting the role of Ruffini endings - which are slow adapting, low threshold mechanoreceptors that respond to direct pressure (like foam rolling) - Dean showed that they can decrease tone of tissues in the presence of stretch and inhibit sympathetic nervous system activity.

2. Another way he made his point was with a great analogy.  Much like we have fast-twitch and slow-switch muscles, we have receptors that may act in similar ways.  On one hand, we have "fast twitch" receptors like golgi tendon organs and muscle spindles that function with the musculotendinous units.  On the other hand, we have "slow twitch" receptors like Ruffini endings and Pacini fibers that exist in the fascial tissues.  Because the muscules, tendons, ligaments, and fascial tissues are really all continuous with each other, there exists a great amount of interaction between these slow and fast twitch receptors - much like the interaction of different muscle fiber types.  They are all responsive - in both positive and negative directions - to chronic training stimuli - and sitting on your arse in front of a computer screen for years on-end.

3. Dean noted that fascia carries an electrical charge that is never off; it’s just "on" at different levels.  Certainly, it's far more "on" with exercise than at rest - and it's the reason that contractions can last for hours post-exercise.  If you have an individual who isn't able to tone down (pun intended) that contraction in the post-exercise period, you're likely dealing with someone who'll have chronic movement impairments.  If this electrical charge is always present, it can ultimately alter movement to the point that joint structure can actually change (think of the reactive changes in an acromion process, as an example).  Appropriate training enables one to get the benefits of exercise without creating negative long-term adaptation in this regard.

4. What is appropriate training for fascial fitness, though?  Dean cites the same seven components to an appropriate program that I outlined here, but he does so with a very valuable qualifications: adequate hydration status is absolutely crucial to making the most of any training status.  Repeated stretch bouts during the warm-up period allows for more water content for the fascia; each successive stretch improves hydration to allows for better elasticity and tensile strength, which in turn provides better joint stability and force production.

5. I like guys who solve problems.  I love using spiderman variations in our warm-ups, as they are great hip mobility drills.  Unfortunately, though, they don't always look so hot when you have someone with poor thoracic mobility trying to get their elbow down to the inside of their thighs.  Many folks will wind up rounding over - which is certainly not ideal.  Imagine Quasimodo doing this drill and you'll get what I mean.

Dean's solution - which provided me with a "why didn't I think of that?" moment - was to bring the thigh up to the torso.  In other words, do the forward lunge component onto a 12-inch plyo box so that folks can get the hip mobility benefits without compromising thoracic positioning.  Sweet.

6. I thought Dean did an excellent job of highlighting that it can take years to improve fascial fitness substantially.  Super-immobile individuals usually take years and years of either sedentary lifestyles or terrible training habits to get to that point, and unless they're ready to dramatically overhaul their mindsets and daily habits, it can be like swimming upstream when correcting bad posture.  Be consistent when addressing these limitations, but also be patient.

7. I love the fact that he commented on all the normal roles of the core - force transfer, resisting movement, returning from a position outside of neutral - but also highlighted that optimal core function is essential for optimal respiratory function.  Anyone who reads this blog regularly knows that we use a lot of specific breathing drills, so I was glad to see a bright dude in the industry backing me up on this one!

This is really just the tip of the iceberg with respect to not only Dean's two presentations, but the entire Muscle Imbalances Revealed - Upper Body package, which also includes webinars from Rick Kaselj, Jeff Cubos, and my business partner, Tony Gentilcore.   I'll highlight a few more of my favorite takeaways in my next post, but in the meantime, I'd strongly encourage you to check this great resource out for yourself.

To sweeten the deal, Rick has put the entire Muscle Imbalances Revealed product on sale for $210 off the normal price through tomorrow (Friday) at midnight.  It's a fantastic deal on a product that I highly recommend - and one that comes with a 60-day money-back guarantee, plus several cool bonus features (including two interviews Rick did with me).  Click here to check it out.

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Training Partners: The Most Overlooked Part of an Effective Strength and Conditioning Program

Here's a good illustration of how valuable training partners can be in a strength and conditioning program. Conversation from yesterday, during four sets of 8 trap bar deadlifts: Eric (after set #2):"You want to go five plates?" (505lbs) Tony: "No, I'm staying here." ("here" was four plates plus a 25-per-side or 465lbs) Eric: "So you're saying that it won't bother you to look me in the eye for the next seven hours of this work day knowing that I outworked you at a weight you know you can lift?  That'd really bother me." Tony: "Ok."

On a related note, congratulations to Tony on the release of his first product, Muscle Imbalances Revealed - Upper Body.  He contributed two webinars to what looks to be a great collaborative product.  Show our boy some love and check it out.

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Strength and Conditioning Stuff You Should Read: 8/3/11

Here's a list of recommended strength and conditioning reading for the week: Strength Training Programs: The Higher Up You Go, the More Hot Air You Encounter - This is a reincarnation of an old post of mine that seemed fitting in light of a conversation I had with someone last week. Metabolic Flexibility - This was a very well researched piece from Mike Nelson that I enjoyed reading. Intimidate the Weight - More people need to get fired up about life in general, but especially lifting weights.  My business partner, Tony, elaborates here. Sign-up Today for our FREE Newsletter and receive my four-part "How to Deadlift" video coaching series!
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Stuff You Should Read: 6/27/11

Here are some recommended strength and conditioning reads to kick off the week: Perfecting the 1-leg RDL - My business partner, Tony Gentilcore, troubleshoots this commonly-screwed-up exercise in a video blog with lots of great coaching cues. An Intelligent Answer to a Dumb Question - This blast from the past talks about the value of single-leg training and reviews Mike Robertson's great product, The Single-Leg Solution. The Fibroblaster IASTM Tool - This post from Jacob Fey on Mike Reinold's site describes the Fibroblaster, a new instrument-assisted soft tissue mobilization tool, that was actually designed and manufactured by Fey himself.  Jacob's a buddy of CP's own Chris Howard, and as a result, we've had a chance to experience the Fibroblaster first-hand in the manual therapy that's done at Cressey Performance.  It's a fantastic implement with a promising feature, for sure. Sign-up Today for our FREE Newsletter and receive a deadlift technique tutorial!
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Why Nobody Except Your Mom Reads Your Fitness Blog

I got an email from Dean Somerset a while back asking if I'd be willing to write up a post for his blog about how I built up a popular fitness blog myself.  I thought it over, and while I like Dean and enjoy reading his blog, I really didn't think I was the right person to write such a piece.  There are folks who are much smarter when it comes to behind-the-scenes stuff that goes in to running a blog - from Wordpress updates, to HTML formatting, to SEO optimization.   And, there are certainly folks out there who have monetized their blog far better than I ever will.

That said, I do feel that there was one incredibly valuable point I should make to the aspiring fitness bloggers out there:

If you don't have good content, your blog won't get consistent traffic.  It's really that simple.

I started this blog in early 2006 with really no idea what I was doing on the technology side of things.  I loved my job and was passionate about teaching - and writing gave me an avenue through which to do it.  Sometimes, I wrote about what I knew well, and sometimes, I wrote about topics where I wanted to improve - and researching them and teaching them to others was the best way to get better in these areas.  Before I ever hired someone to make my site look pretty, I'd built up a solid following of people who knew me purely for my content, enthusiasm, and accessibility to readers.

A trend I see with "rookie" fitness bloggers nowadays is to design a spectacular site from the get-go and devote all their resources to SEO optimization, pop-up ads, Google Adwords, and the like.  Unfortunately, these efforts are sabotaged by these bloggers' poor grammar/spelling and, more significantly, a complete lack of valuable information to offer to readers.

In any industry, you look for commonalities among those who succeed at what we do.  For ease of calculating "success," let's just use Alexa ranking.   You can learn more about it (and download a free toolbar) at www.Alexa.com, but for the sake of brevity, just understand that it is a measure of the popularity of a website.  Get more hits, receive more inbound links from popular sites, and have people spending more time on your site, and your Alexa rank will go down (a lower number is better).  Google is #1, Facebook is #2, Yahoo is #3, and so on.  It’s not a perfect measure by any means, but when you are dealing in the top one million sites or so, it’s generally accepted to be pretty good. I’m lucky to be at around 96,000 right now, and have been as high as 89,000 in the past.

If you’re in the top one million or so, you’re likely doing some very good traffic – and certainly enough to monetize your blog.  My buddy Tim Ferriss’ blog, for instance, currently has an Alexa ranking of 5,953, and he’s an absolute ninja on the entrepreneurial side of things, with two New York Times bestsellers and ownership stakes in the likes of Facebook, Twitter, Stumbleupon, and several other companies.  He’s a success, in part, because every single one of his posts (and books) provides outstanding content that readers not only enjoy – but pass along to their friends.

Translating this message to the fitness industry, look at a guy like Charlie Weingroff.  He might be one of the few guys out there who understands technology less than I do, and there is absolutely nothing flashy about his site.  To be candid, it’s pretty basic.  You know what, though?  Charlie is an extremely bright (and strong) dude with a ton to teach, a passion for teaching it, and a knack for relating complex information in a user-friendly manner.  I don’t think his blog has even been out for 18 months, yet he’s ranked around 827,000.  And, he’s used his blog to make his expertise known, build a loyal following, and launch a successful product (which is outstanding, by the way).

There are several other fitness bloggers who’ve become “top one million” success stories purely with content.  John Berardi dominates with Precision Nutrition (54,000), which has been built with science, integrity, and an ultra-personal touch to great content all along.  My business partner, Tony Gentilcore (321,000) kicks out great content and entertains people like crazy.  My good friend Mike Robertson (125,000) is an awesome teacher and genuinely great guy.  Ben Bruno (314,000) innovates like crazy to build a following, and Chad Waterbury (509,000) only recently created his own web presence and has used content to quickly ascend the ranks.  Nate Green (202,000) is an excellent writer who has carved out a great niche for himself and built a great following at a young age because of his unique content.  Mike Reinold (412,000) has built a great following in a smaller internet segment (physical therapists) with consistent content featuring up-to-date research, attention to many different clinical perspectives, and a specific focus on upper extremity dysfunction.  These guys all offer something others don't.

You know who hasn’t built a big following?

  • The random fitness dudes who send Facebook friend requests to my wife because they have mutual friends – and these guys want to build their lists.  I’ve yet to meet a single one who is in the top 2 million.
  • The “fitness business guru” who emailed me four times, called my office twice, and snail-mailed me once (each of which was ignored) to try to get me to promote his product, which he guaranteed would make personal trainers “rich.”  His website ranked at higher than 6.6 million – which essentially means that he has zero traffic other than himself (and he’s probably just checking in to see if he’s gotten his first hit yet).  Instead of focusing on content (and moving out of his parents’ basement), he’s putting the cart in front of the horse and trying to sell a product on a topic (success) that he doesn’t even understand.
  • The random dude who wants to exchange links with me or be added to my blogroll so that he can improve his rankings without doing a thing, much less providing some value to me (or society in general).

The only thing that's worse than sucking at what you do is sucking at what you do and spending time and money to draw attention to it.

I started out thinking that this would be a short, to-the-point, blog, but as I now realize, that one little point was actually a very big one.  Pretty websites and behind-the-scenes tinkering are undoubtedly important components of taking an online presence to the next level, but the truth is that they don’t matter a bit unless the content that accompanies them is useful and entertaining.

If it’s not, then you’ll have a hard time even getting Mom’s attention.

Looking for more information on how to get your name out there in the writing world?  Check out some great information from three guys - Lou Schuler, Sean Hyson, and John Romaniello - who have been there, done that. They collaborated to create a great product, How to Get Published, that focuses heavily on writing success in the fitness industry.

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CP Intern Blog by Conor Nordengren: Up the “Ab Ante”

Today's guest blog comes from current Cressey Performance intern, Conor Nordgren. We’ve all heard those stories about the training regimens of celebrities and how they do 500 crunches first thing in the morning and 500 more right before bed to get that perfect six-pack of abs.  Many of you have probably also seen that infamous video of T.O. performing crunches while conducting an interview with reporters.

While exercises like crunches and sit-ups can bring out those abs and sculpt a nice six-pack, is this the safest method to train the core? Top strength and conditioning coaches like Eric Cressey, Tony Gentilcore, Mike Robertson, Mike Boyle, and Jason Nunn have recently written and talked on the subject and say that it is not. As an intern at Cressey Performance, I’ve been exposed to a ton of programs and not a single one of them has included a crunch or a sit-up. Here’s why: If you’re familiar with Mike Boyle’s joint by joint approach to training, you know that the lumbar spine requires stability as opposed to mobility. Think about the execution of a conventional sit-up: what is your lumbar spine doing? That’s right, it’s flexing. The lumbar spine is not designed for a great deal of movement (whether it is flexion or extension), let alone repetitive movement. Our spine as a whole is not meant for a ton of flexion or extension, either. While you may “feel the burn” in your abs when performing a set of crunches, you are essentially training spinal flexion. World-renowned low-back researcher Dr. Stuart McGill says that we have a finite number of flexion/extension cycles in our back until injury is caused. That number is different for every person, but the bottom line is that by performing exercises like crunches and sit-ups, you’re increasing your risk for injury with every rep! Dr. McGill has actually done experiments where he’s put pig spines in a crunch machine and after a certain number of crunches, or flexes, spinal disks explode. Crunches and sit-ups also promote a kyphotic, or rounded back, posture. Visualize someone in the top position of a crunch or a sit-up. Now, keep that visual of their upper-back, but picture them standing up. Hello Quasimodo!

Would you consider this good posture? Of course you wouldn’t (well, hopefully not). So why would we want to reinforce it? James Porterfield and Carl DeRosa have written that the core musculature is primarily designed to transmit force, not to produce it. While crunches and sit-ups are promoting flexion of the spine, our core should instead be trained in preventing movement. If we train our core to be rigid and prevent movement, the stronger it will be; this translates to more overall force production throughout the whole body which will allow for bigger lifts. Sounds pretty good, huh? Thanks in large part to Mike Robertson, we’ve been introduced to four acceptable movement patterns that should be utilized when training the core. They are anti-rotation, anti-extension, anti-lateral flexion, and hip flexion with a neutral spine. While there are several variations of the following exercises, here are some of my favorites: Anti-rotation: Tall Kneeling Pallof Press – the kneeling version really forces you to use your glutes and your core, since your quads are taken out of the picture (this exercise can also be done on a cable machine). Anti-extension: Ab Wheel Rollouts – progress to band-resisted or off of a box for added difficulty. Anti-lateral flexion: Waiter Carries – can also be done with a kettlebell. Hip Flexion with a Neutral Spine: Prone Jackknifes with a stability ball – you may find this to be one of the more challenging movements, so really focus on keeping that core tight! Some of you may have a hard time imagining your workout without any crunches or sit-ups. You might be skeptical that the above exercises may not get you the results that you desire. Well, Tony “The Situation” Gentilcore performs these movements on a regular basis, and when he voluntarily and superfluously flashes his abs at us interns every day, let me tell you, I could wash my clothes on those things! But seriously, change is hard and not an easy thing to accept. However, the good thing about change is that it can be for the better. I’m not demanding that you immediately stop performing crunches and/or sit-ups; that choice is yours. It’s my hope that you think about how you’re currently training your core and ask yourself if this is the most optimal, functional, and above all else, SAFEST way to do so. This may help to keep you injury-free down the road so you can continue hitting the iron hard. Conor Nordengren can be reached at cnordengren@gmail.com. Sign-up Today for our FREE Newsletter:
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Why Can’t I Get a Suit that Fits?

As many of you know, I'm getting married on Sunday - which, of course, means that I had to be fitted for a tuxedo.  I'm about to head out to try it on one final time, and if it's all good, bring it home with me.  And, I can assure you that it will still feel as stupidly big as it did the first time I tried on a jacket at the store.  What am I getting at? Suits and tuxedos are not made for people who actually have muscle. If you go with the smaller of two sizes, you need three groomsmen to help you get your arms and upper back into it - and you can plan on not being able to reach anything above nipple level while wearing it. If you go with the larger of two sizes (which I did), you wind up swimming in it.  I'm 5-9, 195 pounds - and will be wearing a jacket that was probably made with somebody who was 6-0, 220 with 40% body fat in mind.  I'm the opposite of Chris Farley's "Fat Guy in a Little Coat."

In fact, after my fitting, my fiancee told me that I was not allowed to lose any weight before the wedding.  So, while she was crushing it in the gym and watching what she ate to prepare for her wedding dress, I simply continued to lift heavy stuff and eat normally.  The truth is, though, that I could have gone with 10,000 calories a day and just sat on the couch - and the jacket still would fit just fine. This could just be a rant that ends here, but instead, I'll make you think a little bit.  Every suit I have had to buy in the last decade has been a big and tall version - where I had to have the pants taken up by a tailor. If we are concerned about the obesity epidemic, why do we only make suits and tuxedos for fat dudes? If we know the body mass index (BMI) is a foolish way for doctor's and insurance companies to determine healthy weight, why do we only make suits for guys who are 6-5, 165 pounds? And, do you think Tony and Pete will look as good in these suits as the guys in Dumb and Dumber?

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