Home Posts tagged "deadlift technique"

Why I Don’t Like Scap Push-ups

I used to regularly program scap push-ups in training programs in an attempt to improve shoulder health. Nowadays, though, I realize there are much better ways to get the job done. Check out today's video to learn the problems with scap push-ups as well as some better alternatives:

If you're looking for some good serratus anterior activation drills in place of scap push-ups, check out these videos:

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Brandscaping and the Fitness Industry

When we are changing diapers, my 2-year-old daughters always request the ones with "Big Bird" on them. The images on the diaper don't change how effective it is at doing its job, of course.

And, if the paper towels don't have a picture of Olaf from "Frozen" on them, a temper tantrum might very well occur - even if any regular ol' paper towel would get the job done just as well.

They adore the Mickey Mouse sippy cups my mother bought them even though they aren't any better at delivering the beverage than a generic cup.

All of these are perfect examples of Brandscaping, a concept to which I was introduced by Andrew Davis in his outstanding book by the same name.

In its simplest form, brandscaping is an approach to developing partnerships with other brands who also cater to your target market. Davis spends considerable time discussing how Tony Bennett's resurgence in the past decade has a lot to do with joint ventures with Lady Gaga and the Muppets; they've modernized his classic approach to create a new synergy.

As an more applicable fitness industry example, Cressey Sports Performance (baseball strength and conditioning) and New Balance (baseball training apparel and shoes) are a great synergistic fit - and it even led to a limited edition training sneaker.

Referrals to and from physical therapists are another example, and the list could go on to include pitching instructors, massage therapists, meal preparation services, and a host of other complementary services. If we look at the classic "here's how you can grow your business," brandscaping is likely the single-best way to grow the "same product, new market" component. Your brandscaping partner recognizes your specific expertise/offering and brings new folks to it. You, in turn, do the same for them. Everybody wins.

Unfortunately, though, a lot of fitness professionals get in their own way and "obstruct" opportunities for brandscaping. A big mistake is definitely trying to be everything to everyone. If you're training everyone from cardiac rehab patients, to fitness competitors, to basketball players, to powerlifters, chances are that potential partners are going to struggle to see the specific realm in which you'd be a good partner. When you have a really broad collection of offerings, it's a challenge to market to them. The cardiac rehab patients might hate the internet, the fitness competitors love Instagram, the basketball players are on Twitter, and the powerlifters are on Facebook.

Moreover, some fitness professionals mismanage their web presence, even if they have a specific, marketable niche. As an example, if you train high school athletes, but a huge majority of your social media posts are about beer and partying, that's going to be a huge turnoff to their parents (who pay the bills). And, if you're a rockstar when it comes to training middle aged corporate executives, they're likely going to be turned off if all your social media content is shirtless photos of you from your recreational bodybuilding hobby.

In wrapping up, there are really three huge takeaways for you as you try to grow your business.

First, someone else has your ideal customers. Think about how you can partner with them in a mutually benefical relationship.

Second, your ideal customers or brandscaping partners might not be able to appreciate how good a cross-referral or co-banding relationship with you could be because you keep getting in your way. Think about the image you're creating publicly for your business or brand.

Third, don't let your two-year-old daughters boss you around like mine do to me.

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Deadlift Technique: The Solution is in the Set-up

In many cases, some of the biggest deadlift technique struggles we encounter originate with a poor set-up. Check out today's video to learn one of the biggest mistakes on this front:

While we're on the topic of hip patterning and optimizing movement, I'd encourage you to check out The Complete Shoulder and Hip Blueprint from Dean Somerset and Tony Gentilcore. They just put it on sale for a week at a huge discount. I've written in the past about how excellent this product is, so I'd strongly encourage you to check it out at this great price. You can learn more HERE.

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Strength and Conditioning Stuff You Should Read: 6/27/17

I hope you all had a great weekend and are getting excited for the upcoming 4th of July holiday. I'm looking forward to my 93-year-old grandmother beating me in golf, which is a yearly occurrence in my world. Fortunately, I've had some good strength and conditioning reading to keep my mind off of how bad my golf game is.

The Truth About Sugar - The crew at Precision Nutrition never disappoints, and this article is an excellent example of why. One particular quote that really jumped out at me was, "...despite lowering sugar intake by nearly 20% over a 14 year period, obesity (and diabetes) rates have continued to climb."

How Sports Scientists are Trying to Change College Football - This ESPN article was actually surprisingly well done. In particular, I liked Fergus Connolly's quotes about the data only being useful for asking better questions, not guaranteeing solutions. Additionally, his comments on the importance of getting to know the person - not just the data point - is incredibly important.

5 Reasons to Use Speed Deadlifts in Your Strength Training Programs - I recently posted on Instagram about my favorite approach to incorporating speed deadlifts, and it reminded me to bump this older article of mine back up from the archives.

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Optimizing the Big 3: August 20, 2017

We're excited to announce that on August 20, 2017 Greg Robins will be delivering his one-day seminar, “Optimizing the Big 3″ alongside fellow Cressey Sport Performance Coach Tony Bonvechio. This event, which will take place at our Hudson, MA location, is a a great chance for strength and conditioning professionals to learn from the best. And, it's also been very popular with athletes who have an interest in improving the squat, bench press, and deadlift.

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“Optimizing the Big 3” is a one-day seminar for towards those looking to improve the squat, bench press, and deadlift.

Split into both a lecture and hands-on format, the event will provide attendees with practical coaching on the technique of the classic power lifts. Additionally, Greg and Tony will cover how to individualize movement preparation, utilize supplementary movements, and organize their training around a central focus: improved strength in these “big three” movements. Furthermore, they'll touch upon the lessons learned in preparation for your first few meets to help you navigate everything from equipment selection to meet-day logistics.

The value in learning from Greg is a matter of perspective. He has a wealth of knowledge, and has experience stemming from various experiences as a coach and lifter. Greg will effectively shed light on how he has applied movement principles, athletic performance modalities, and anecdotal evidence from working with a wide variety of different populations to optimize the technique, health, and improvements in strength of amateur lifters.

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Agenda

8:30-9:00AM: Check-in/Registration

9:00-11:00AM: Maximal Strength Training Theory – The main lecture of the day will be focused on the principles of how to assess where you (or your athletes) are in terms of training history and how that determines what kind of training loads should be used. Furthermore, this lecture will focus on principles of managing stressors and how to assign proper loading parameters for different level lifters. Last will be a discussion of the cornerstones of training vs. planning, as well as a look at the commonalities and differences of different training approaches.

11:00AM-12:00PM: Managing the Strength Athlete: Assessing and Meeting the Demands of the Lifter – Learn what demands a high amount of volume in the classic lifts puts on the body; how to assess for it in others and yourself; and what you can do to manage the stress associated with these demands.

12:00-12:30PM: Group Warm-up

12:30AM-1:15PM: Squat Hands-on Session

1:15-1:30PM: Squat Recap, Programming Considerations, and Video Review

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1:30-2:15PM: Lunch (on your own)

2:15-3:00PM: Bench Press Hands-on Session

3:00-3:15PM: Bench Press Recap, Programming Considerations, and Video Review

3:15-4:00PM: Deadlift Hands-on Session

4:00-4:15PM: Deadlift Recap, Programming Considerations, and Video Review

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4:15-5:00PM: Final Q&A

Date/Location:

Sunday, August 20, 2017

Cressey Sports Performance
577 Main St.
Suite 310
Hudson, MA 01749 

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Registration Fee:

$149.99 early bird (through July 20), $199.99 regular (after July 20)

SOLD OUT!

Note: we’ll be capping the number of participants to ensure that there is a lot of presenter/attendee interaction – particularly during the hands-on workshop portion – so be sure to register early, as the previous offerings have both sold out well in advance of the early-bird registration deadline.

On the fence? Here is what previous attendees have to say...

"Greg Robins has constructed one of the most comprehensive seminars that I have ever attended. I’ve had the opportunity to not only attend The Big 3, but host it at my gym as well. I truly believe that every coach and/or individual who's interested in mastering the squat, bench, and deadlift absolutely must attend this workshop. Greg is loaded with knowledge and learning directly from him has greatly impacted my ability to coach my clients and athletes."
-Chris Semick 
Co-Owner, War Horse Barbell - Philadelphia, PA

"Attending the Big 3 Workshop with Greg Robins and Tony Bonvechio was the best thing to happen to my barbell training. After taking close to 20+ years off from working with a barbell I decided to attend the Big 3 workshop to receive excellent coaching and guidance in training. In my experience as a healthcare provider (ATC) a strength coach and a kettlebell instructor this course has helped myself and my clients significantly. I was able to relate all the movements to rehabilitation, strength training and kettlebell training I perform with clients and this helps me to give them a better transition back to sport and training. I would happily attend this workshop again to continue to learn and dial in the Big 3 movements. Just one day with these two professionals is not enough time to soak in all the knowledge!"

-Eric Gahan
Co-Owner, Iron Body Studios

"Greg Robins is the epitome of high integrity, an unparalleled work ethic, and a true passion and dedication toward making those around him better. His Optimizing The Big 3 Workshop is no different. After attending this workshop while also being a personal client of Greg's, I've increased numbers in all 3 lifts, and improved my overall strength by leaps and bounds in the process. Greg is the real deal. Don't hesitate - just go."

-Matt Ibrahim
Owner, Movement Resilience

And some video proof...

SOLD OUT!

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Strength and Conditioning Stuff You Should Read: 3/23/17

Here's some recommended reading from around the strength and conditioning and nutrition worlds from the past week:

What to Do When You Don't Like Vegetables - I liked this article from Precision Nutrition because it touched on good long-term strategies more than just creative ways to "hide" veggies in what you normally eat. The infographic at the end is clutch.

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You Don't Need More Self Discipline. You Need Nuclear Mode - Have a bad habit you're trying to kick? Nate Green discusses nuclear mode, a strategy you might want to employ.

The 10 Dumbest Motivational Sayings - I contributed to this T-Nation roundtable discussion on hackneyed sayings that really need to go away.

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I think the popularity of this Tweet has more to do with the thought of steak than the actual message. #cspfamily

A post shared by Eric Cressey (@ericcressey) on

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Strength and Conditioning Stuff You Should Read: 3/14/17

We missed this regular feature last week, as I penned some extra original content in lieu of posting the regularly scheduled "redirects" around the 'net. Luckily, it allowed me to stockpile some stuff for this installment:

Conscious Coaching - Brett Bartholomew just released this excellent book for coaches, and it's already getting rave reviews. Add my name to the list of that list of impressed reviewers, as I'm halfway through and really enjoying it. I'd call this must-read material for any up-and-coming member of the fitness industry.

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The Resilient Performance Podcast with Bill Hartman - Bill is one of the brightest guys in the industry, and I learn something each time he speaks. Put him on a call with another super bright guy, Doug Kechijian, and you get an awesome podcast like this!

The 12 Best Ways to Build Shoulders - This roundtable was published this morning at T-Nation, and I was one of 12 contributors. You'll get a nice blend of contributions from bodybuilding and performance backgrounds.

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Strength and Conditioning Stuff You Should Read: 3/3/17

Here are some good strength and conditioning reads for you to check out as you head into the weekend! 

The Sleep Sweet Spot for Avoiding Memory Problems - This is a quick read from Dr. Mike Roussell; he covers the ever important - but commonly overlooked - topic of sleep.

Random Thoughts on Speed, Strength, and Conditioning - Mike Robertson and I are a lot alike - especially when it comes to our love of "random thoughts" brain dumps. There are some gems in here from my brother from another mother.

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Why the Phrase, "I Need to Rest" is a Misleading Excuse - Frank Duffy outlines some important points about responsibly helping folks to avoid time off from training when they're injured.    

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4 Glute-Ham Raise Technique Tips

Glute-ham raise technique can give lifters a lot of trouble. To that end, I thought I'd film a video to demonstrate some of the common mistakes folks make with this drill.

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The Best of 2016: Strength and Conditioning Videos

With my last post, I kicked off the "Best of 2016" series with my top articles of the year. Today, we'll highlight the top five videos of the year. These videos only include instructional videos, not quick exercise demonstrations. 

1. 1-arm TRX Row w/Offset Kettlebell Hold - Every good program includes plenty of horizontal pulling, and this is a way to incorporate a good core stability challenge at the same time.

2. Grip Width for Conventional Deadlift Technique - Getting the grip width right is one of the most important strategies for optimizing your deadlift technique.

3. Hip Extension and the Bulgarian Split Squat - The bulgarian split squat (rear foot elevated split squat) actually takes more hip mobility than you might appreciate, and this excerpt from Functional Stability Training: Optimizing Movement goes into detail on the subject. 

4. Tall Kneeling Cable Press to Overhead Lift - This is an older video, but I just uploaded it this year, as it made for a great "Exercise of the Week" inclusion. 

5. Rhythmic Stabilizations: Where Should You Feel Them? - Rhythmic stabilizations are a great way to improve rotator cuff timing - but only if they're performed correctly. In this video, I answer one of the most common questions we receive about them: "Where should you feel them?"

I'll be back soon with the top guest posts of 2016!

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LEARN HOW TO DEADLIFT
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