Home Posts tagged "Tony Gentilcore"

Strength and Conditioning Stuff You Should Read: 8/9/18

I hope you're having a good week. I was off the grid for a few days for a mini family vacation in Maine, so this post is a few days late. However, as you can see, the scenery was well worth it!

The Ideal Business Formula - I was fortunate to get an advanced copy of this book by Pat Rigsby, and it was outstanding. I highly recommend any business owners out there check it out.

The Underrated Value of Mediocrity - This was a quick read from Tony Gentilcore, but the message is important and enduring.

This surgeon wants to offer cheap MRIs. A state law is getting in his way. - This article was an interesting look at the rising costs of diagnostic imaging - and how one surgeon is challenging existing laws in order to make these tests more affordable.

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Strength and Conditioning Stuff You Should Read: 7/13/18

Happy Friday the 13th! Hopefully none of this recommended reading is bad luck.

ASMI Injuries in Baseball Course - Mike Reinold just put this great course on sale, and it's an absolute steal compared to what you would have had to pay to travel and attend it. There's some excellent information from some of the top baseball sports medicine professionals in the world, so I'd call it "must watch" for anyone who trains or treats baseball players. It's on sale for 50% off through this Sunday (the discount is automatically applied). You can check it out HERE.

The 11 Best Books for Smart Meatheads - T-Nation pulled together this compilation of reading recommendations from several of its contributions. My recommendation was (without hesitation) Legacy

Make the Back Squat Feel and Look Better - This was an outstanding guest post from Dr. Nicholas Licameli for Tony Gentilcore's site. It's a longer read, but well worth it, as it's super thorough and links out to some good additional reading/viewing.

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I used my last set of pull-ups the other day as a tutorial on one of the most common mistakes I see. 👇 Compare the first four reps (correct) with the last four reps (intentionally incorrect). 🤔 You'll notice that on the good ones, there is good scapular movement on the rib cage through upward and downward rotation, and no forward head posture. The elbows don't dive behind the midline of the body, either. 👍 On the last four reps, notice how the elbows dive back and the scapula "dumps" forward into anterior tilt. This puts a lot more stress on the front of the shoulder. Additionally, this goes hand-in-hand with the head jutting forward (upper cervical extension). This faulty head/neck/scapula positioning under load is one reason why you'll frequently see people tweak their necks doing pull-ups. 👎 Pull-ups can be an amazing exercise, but just make sure 1️⃣the neck is in neutral; 2️⃣the shoulder blades are rotating up/down and not tilting forward/back; and 3️⃣the elbows aren't shooting too far back.👏#cspfamily #sturdyshouldersolutions

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Strength and Conditioning Stuff You Should Read: 5/24/18

I'm a day late with these recommendations in light of a lot of a busy week of evaluations at Cressey Sports Performance as the college crew rolls back in. However, that's given me a few extra days to compile some good reading material for you:

Cressey Sports Performance Featured in Boston Voyager Magazine - This feature on Cressey Sports Performance - MA just ran in Boston Voyager magazine. You'll learn a bit about the history of our business and how we approach things.

One Thing that Annoys Me About the Fitness Industry - Tony Gentilcore makes an outstanding point in this blog. It's one of the few "rants" you'll read that actually has an invaluable message.

EC on the The Farm System Podcast - I was interviewed for this baseball development podcast last just a few weeks ago; give it a listen!

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Serratus anterior is important for a myriad of reasons - but most people tend to focus on its impact on scapular stabilization and motion. Don't overlook the impact of the serratus anterior - particularly the upper fibers - on rib positioning, though. The upper fibers can internally rotate (pull down) the first few ribs, which make it an important anagonist to the subclavius and scalenes, which elevate those ribs. In other words, if you're a person who always feels "balled up" in your neck/clavicle region, chances are that you need some good serratus work to help make your manual therapy up there "stick." 🤔 In my humble opinion, this also helps to explain why some athletes wind up having thoracic outlet surgeries after elbow and shoulder surgeries. If you do a ton of rehab arm care work in the wrong positions, you aren't just putting the glenohumeral (ball/socket) and scapulothoracic (shoulder blade/rib cage) in bad positions; rather, you're also negatively impacting the orientation of the ribs that help to determine whether crucial nerve and vascular structures are impinged. 😬 Move well before you move a lot. 👍#cspfamily

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Strength and Conditioning Stuff You Should Read: 4/18/18

I hope you're having a great week. Here's a new installment of recommended reading and listening from around the 'net.

Pat Davidson on Coaching, Cuing, and Creating Savages - Pat Davidson never disappoints - and this podcast with Mike Robertson is no exception.

Sleep and Training: The Ultimate Balancing Act - This was a solid guest post from Tim Hendren for Tony Gentilcore's blog. He provides five actionable items you can employ to get more high-quality sleep. I especially liked the point about getting your pets out of your bed, as this little monster has been waking my wife and me up for years.

How Should Relief Pitchers Warm Up? - In light of the nasty weather nationwide early in this baseball season, I've had several questions about how I recommend guys handle cold weather warm-ups at this time of year. My recommendations aren't much different from what I recommend for relief pitchers at any time of year. Get warm, then never cool off. This old post of mine goes into detail on it.

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Random Thoughts on Long-Term Fitness Industry Success – Installment 10

It's time for the April installment of my thoughts on the business side of fitness.

1. It might take years for you to recognize that a loss leader will pay off.

Wikipedia defines "loss leader" as "a pricing strategy where a product is sold at a price below its market cost to stimulate other sales of more profitable goods or services." I'd add that it doesn't just have to be a price discount to be a loss leader, either. If I go to deliver a free 60-minute presentation to a baseball team, and then some of those athletes come to train with us, you could see that the time and energy I spent on preparing and delivering that talk were the loss leader that yielded longer-term revenues. I often refer to this as a "value addition leaders" because it doesn't devalue your services (the only "loss" is your time). You're simply finding ways to show potential customers a) you care, b) you're qualified, and c) deliver value before the first transaction.

I can't overstate enough the importance of seeing loss leaders as a long game. People are exposed to thousands of marketing messages nowadays, so it's easy to get desensitized to them individually. Collectively, though, they may build to establish longer-term credibility that leads to a business relationship down the road. So, be patient, persistent, and philanthropic in your giving; in many cases, you'll be rewarded down the road.

2. The average American doesn't understand long-term financial planning, and fitness professionals are among the worst.

I recently finished up the book Dollars and Sense by Dan Ariely. It's a fascinating look at the relationship between people and money.

A few interesting statistics Ariely cited are as follows:

1. 46% of financial planners don't have any retirement savings.

2. 30% of Americans of working age have so little retirement savings that they’ll have to work until they’re 80 – even though life expectancy is only 78!

In short, folks aren't particularly good at looking at the long-term when it comes to saving. Fitness professionals are much more likely to make these financial blunders, in my experience, because they very rarely have employer-sponsored retirement accounts. In other industries, 401(k) matching is far more common, so employees not only have a built-in savings strategy that's facilitated by someone else's money, but also built-in accountability as they observe co-workers around them contributing to these plans.

If you're a fitness professional - or any professional, for that matter - and don't have retirement savings, start today. Skip a $3 coffee each week and put that money into savings. Small hinges swing big doors.

3. Gym culture is a moving target on multiple fronts.

When we started Cressey Sports Performance in 2007, all three co-founders (Pete Dupuis, Tony Gentilcore, and me) were closer in age to our high school athletes then we were to their parents. Now, we are all parents ourselves, and closer in age to the adults than the kids.

As a result, we’ve had to make a conscious effort with our staff to get younger to preserve the “cool“ gym culture where athletes and coaches can relate to one another. At the same time, though, it means that it changes our staff culture considerably.

Moreover, as a business grows, the sheer number of people on your staff expands - and your culture becomes even harder to define and standardize. The same goes for the client culture; when you're seeing 100 clients a day, there is a lot more variability in personalities you encounter on a daily basis than what you experienced when only 30 clients stopped in daily.

The point is that you have to stay on top of monitoring and nurturing your culture, both among your staff and clients. This is one reason why I'm working my way through Pat Rigsby's new resource, The Complete Culture Blueprint.

It's on sale for $30 off through the end of the day today, and I'd highly recommend you check it out - whether you own a facility, manage employees, or work as part of any team environment. You won't regret it - especially at an awesome introductory price of only $49.

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Strength and Conditioning Stuff You Should Read: 3/2/18

I hope you're having a great week. We brought our daughters to Disney for the first time, so it was a quiet content creation week for me. Luckily, I've got some good stuff from around the 'Net for you:

Neck Pain and Headaches - This guest post from Dr. Michael Infantino on Tony Gentilcore's blog was outstanding; it included some solid background information and good strategies to employ.

Baseball Players Historically Have Shown Great Strength - This was an interesting look at the history of strength in the game of baseball from Tim Kurkjian at ESPN.com. I think it overlooks the fact that wrist and hand strength doesn't really matter if it isn't supported by hip strength, but it's still a good read and message about the direction the game has taken.

EC on the Robertson Training Systems Podcast - I'm joining Mike Robertson on his podcast this upcoming week, and it reminded me to reincarnate my last appearance on the show - which was February 2016. Give this a listen and it'll prime you for our discussion of what's changed over the past two years.

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Strength and Conditioning Stuff You Should Read: 1/12/18

I hope you're having a good week. I'm shifting this series to later in the week because I'm doing more of my writing on Sundays these days, so look for Thu/Fri "round-up"posts from here on out. Here are some good reads from around the 'net over the past week:

EC on the Seams Legit Podcast - This is a two-part interview I did with Nick Friar. We discuss baseball development and our work with (among others) Corey Kluber, Max Scherzer, and Noah Syndergaard.

8 Lessons from Lab Assisting for PRI Courses - Miguel Aragoncillo offered some awesome insights on how to make the most out of your attendance at continuing education events.

What Your Doctor Never Told You About Arthritis - This was a good guest post from Dr. Michael Infantino for Tony Gentilcore's site.

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Strength and Conditioning Stuff You Should Read: 7/25/17

I normally like to get these sent out on Monday, but I spent a rainy day at Fenway Park yesterday for the annual Cape Cod Baseball League workout. A day late (but no less sincere) here is our recommended reading for the week!

10 Daily Habits of Healthy Lifters - I contributed some experience on sleep tracking to this great roundtable at T-Nation.

Setting up for Speed: Base, Balance, and Angles - This is an excellent, to-the-point blog post from Mike Robertson. I wish I'd had it early in my career to help me pick up coaching speed and agility sooner.

Want More Clients? Maybe Consider the Following. - I really enjoyed this post from my old friend Tony Gentilcore. It's top-notch stuff for any up-and-coming trainer who is looking to build a larger clientele.

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Strength and Conditioning Stuff You Should Read: 7/10/17

Happy Monday! I hope you had a great weekend. We missed last week's installment of recommended reading in light of the 4th of July, but today I've got a little extra for you to make up for it.

Physical Preparation Podcast with Mike Young - This was an awesome podcast interview from Mike Robertson that delved extensively into the topic of plyometrics.

Specificity, Delayed Transmutation, and Long-Term Progress - I was reminded of this video during a conversation with our CSP-MA pitching coordinator, Christian Wonders. He commented on how several coaches have remarked lately that a lot of our rising juniors and seniors seem to surge once June/July roll around. It's surprising to them, but not to us.

How to Guarantee You'll Have a Hard Time Getting Client Results - This was a great post from Tony Gentilcore on the topics of setting goals and creating autonomy and competency in clients.

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How to Make the Most of Your Lat Stretches (Video)

I have a love/hate relationship with the lats. On one hand, you need strong lats for all sorts of athletic endeavors, from throwing to sprinting. On the other hand, if they're too overactive, a host of different injuries/conditions can result. With that in mind, preserving full latissimus dorsi length is important, and that's why we incorporate a lot of stretches on this front. It's important that those stretches are done correctly, though, and in today's video, I want to discuss one big mistake we commonly see in this regard.

Speaking of upper body work, if you're interested in learning more, be sure to check out my new resource, Sturdy Shoulder Solutions.

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