Home Posts tagged "Tony Gentilcore"

Strength and Conditioning Stuff You Should Read: 4/18/18

I hope you're having a great week. Here's a new installment of recommended reading and listening from around the 'net.

Pat Davidson on Coaching, Cuing, and Creating Savages - Pat Davidson never disappoints - and this podcast with Mike Robertson is no exception.

Sleep and Training: The Ultimate Balancing Act - This was a solid guest post from Tim Hendren for Tony Gentilcore's blog. He provides five actionable items you can employ to get more high-quality sleep. I especially liked the point about getting your pets out of your bed, as this little monster has been waking my wife and me up for years.

How Should Relief Pitchers Warm Up? - In light of the nasty weather nationwide early in this baseball season, I've had several questions about how I recommend guys handle cold weather warm-ups at this time of year. My recommendations aren't much different from what I recommend for relief pitchers at any time of year. Get warm, then never cool off. This old post of mine goes into detail on it.

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Random Thoughts on Long-Term Fitness Industry Success – Installment 10

It's time for the April installment of my thoughts on the business side of fitness.

1. It might take years for you to recognize that a loss leader will pay off.

Wikipedia defines "loss leader" as "a pricing strategy where a product is sold at a price below its market cost to stimulate other sales of more profitable goods or services." I'd add that it doesn't just have to be a price discount to be a loss leader, either. If I go to deliver a free 60-minute presentation to a baseball team, and then some of those athletes come to train with us, you could see that the time and energy I spent on preparing and delivering that talk were the loss leader that yielded longer-term revenues. I often refer to this as a "value addition leaders" because it doesn't devalue your services (the only "loss" is your time). You're simply finding ways to show potential customers a) you care, b) you're qualified, and c) deliver value before the first transaction.

I can't overstate enough the importance of seeing loss leaders as a long game. People are exposed to thousands of marketing messages nowadays, so it's easy to get desensitized to them individually. Collectively, though, they may build to establish longer-term credibility that leads to a business relationship down the road. So, be patient, persistent, and philanthropic in your giving; in many cases, you'll be rewarded down the road.

2. The average American doesn't understand long-term financial planning, and fitness professionals are among the worst.

I recently finished up the book Dollars and Sense by Dan Ariely. It's a fascinating look at the relationship between people and money.

A few interesting statistics Ariely cited as as follows:

1. 46% of financial planners don't have any retirement savings.

2. 30% of Americans of working age have so little retirement savings that they’ll have to work until they’re 80 – even though life expectancy is only 78!

In short, folks aren't particularly good at looking at the long-term when it comes to saving. Fitness professionals are much more likely to make these financial blunders, in my experience, because they very rarely have employer-sponsored retirement accounts. In other industries, 401(k) matching is far more common, so employees not only have a built-in savings strategy that's facilitated by someone else's money, but also built-in accountability as they observe co-workers around them contributing to these plans.

If you're a fitness professional - or any professional, for that matter - and don't have retirement savings, start today. Skip a $3 coffee each week and put that money into savings. Small hinges swing big doors.

3. Gym culture is a moving target on multiple fronts.

When we started Cressey Sports Performance in 2007, all three co-founders (Pete Dupuis, Tony Gentilcore, and me) were closer in age to our high school athletes then we were to their parents. Now, we are all parents ourselves, and closer in age to the adults than the kids.

As a result, we’ve had to make a conscious effort with our staff to get younger to preserve the “cool“ gym culture where athletes and coaches can relate to one another. At the same time, though, it means that it changes our staff culture considerably.

Moreover, as a business grows, the sheer number of people on your staff expands - and your culture becomes even harder to define and standardize. The same goes for the client culture; when you're seeing 100 clients a day, there is a lot more variability in personalities you encounter on a daily basis than what you experienced when only 30 clients stopped in daily.

The point is that you have to stay on top of monitoring and nurturing your culture, both among your staff and clients. This is one reason why I'm working my way through Pat Rigsby's new resource, The Complete Culture Blueprint.

It's on sale for $30 off through the end of the day today, and I'd highly recommend you check it out - whether you own a facility, manage employees, or work as part of any team environment. You won't regret it - especially at an awesome introductory price of only $49.

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Strength and Conditioning Stuff You Should Read: 3/2/18

I hope you're having a great week. We brought our daughters to Disney for the first time, so it was a quiet content creation week for me. Luckily, I've got some good stuff from around the 'Net for you:

Neck Pain and Headaches - This guest post from Dr. Michael Infantino on Tony Gentilcore's blog was outstanding; it included some solid background information and good strategies to employ.

Baseball Players Historically Have Shown Great Strength - This was an interesting look at the history of strength in the game of baseball from Tim Kurkjian at ESPN.com. I think it overlooks the fact that wrist and hand strength doesn't really matter if it isn't supported by hip strength, but it's still a good read and message about the direction the game has taken.

EC on the Robertson Training Systems Podcast - I'm joining Mike Robertson on his podcast this upcoming week, and it reminded me to reincarnate my last appearance on the show - which was February 2016. Give this a listen and it'll prime you for our discussion of what's changed over the past two years.

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Strength and Conditioning Stuff You Should Read: 1/12/18

I hope you're having a good week. I'm shifting this series to later in the week because I'm doing more of my writing on Sundays these days, so look for Thu/Fri "round-up"posts from here on out. Here are some good reads from around the 'net over the past week:

EC on the Seams Legit Podcast - This is a two-part interview I did with Nick Friar. We discuss baseball development and our work with (among others) Corey Kluber, Max Scherzer, and Noah Syndergaard.

8 Lessons from Lab Assisting for PRI Courses - Miguel Aragoncillo offered some awesome insights on how to make the most out of your attendance at continuing education events.

What Your Doctor Never Told You About Arthritis - This was a good guest post from Dr. Michael Infantino for Tony Gentilcore's site.

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Strength and Conditioning Stuff You Should Read: 7/25/17

I normally like to get these sent out on Monday, but I spent a rainy day at Fenway Park yesterday for the annual Cape Cod Baseball League workout. A day late (but no less sincere) here is our recommended reading for the week!

10 Daily Habits of Healthy Lifters - I contributed some experience on sleep tracking to this great roundtable at T-Nation.

Setting up for Speed: Base, Balance, and Angles - This is an excellent, to-the-point blog post from Mike Robertson. I wish I'd had it early in my career to help me pick up coaching speed and agility sooner.

Want More Clients? Maybe Consider the Following. - I really enjoyed this post from my old friend Tony Gentilcore. It's top-notch stuff for any up-and-coming trainer who is looking to build a larger clientele.

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Strength and Conditioning Stuff You Should Read: 7/10/17

Happy Monday! I hope you had a great weekend. We missed last week's installment of recommended reading in light of the 4th of July, but today I've got a little extra for you to make up for it.

Physical Preparation Podcast with Mike Young - This was an awesome podcast interview from Mike Robertson that delved extensively into the topic of plyometrics.

Specificity, Delayed Transmutation, and Long-Term Progress - I was reminded of this video during a conversation with our CSP-MA pitching coordinator, Christian Wonders. He commented on how several coaches have remarked lately that a lot of our rising juniors and seniors seem to surge once June/July roll around. It's surprising to them, but not to us.

How to Guarantee You'll Have a Hard Time Getting Client Results - This was a great post from Tony Gentilcore on the topics of setting goals and creating autonomy and competency in clients.

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How to Make the Most of Your Lat Stretches (Video)

I have a love/hate relationship with the lats. On one hand, you need strong lats for all sorts of athletic endeavors, from throwing to sprinting. On the other hand, if they're too overactive, a host of different injuries/conditions can result. With that in mind, preserving full latissimus dorsi length is important, and that's why we incorporate a lot of stretches on this front. It's important that those stretches are done correctly, though, and in today's video, I want to discuss one big mistake we commonly see in this regard.

Speaking of upper body work, I'll be delving into it in a lot more detail at two upcoming shoulder courses. One is in NYC, and the other is near Washington, DC. You can learn more at the following links:

NYC - August 20

DC - September 27

Hope to see you at one of these events!

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Deadlift Technique: The Solution is in the Set-up

In many cases, some of the biggest deadlift technique struggles we encounter originate with a poor set-up. Check out today's video to learn one of the biggest mistakes on this front:

While we're on the topic of hip patterning and optimizing movement, I'd encourage you to check out The Complete Shoulder and Hip Blueprint from Dean Somerset and Tony Gentilcore. They just put it on sale for a week at a huge discount. I've written in the past about how excellent this product is, so I'd strongly encourage you to check it out at this great price. You can learn more HERE.

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Strength and Conditioning Stuff You Should Read: 5/3/17

After surviving last week's sale, I took a quick blog hiatus to get my feet underneath me. I'll have some new content posted later in the week, but in the meantime, here's with some recommended reading.

Pitching Injuries: Should Lat Strains Even Be Happening? - In light of Noah Syndergaard's lat injury this week, this article of mine from last year got a lot of traffic (and I received lots of emails and social media outreach). This one's a whopper, so have a cup of coffee ready to help get you through it.

The Hardest Topic to Write About: Program Design - My old friend Tony Gentilcore did an excellent job tackling a complex topic. I'd highly recommend you give this a thorough read to appreciate just how daunting a task it is to write about program design.

The Stop & Give Me 20 Podcast - I hopped on a 20-minute podcast interview with Anthony Renna a few weeks ago, and you can listen to it here. I really enjoyed it because it wasn't the same 10 questions that ever podcast interviewer seems to ask!

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Strength and Conditioning Stuff You Should Read: 1/31/17

I'm flying up to Massachusetts tonight for a quick visit, so I don't have time to write up anything new. Luckily, I have some great stuff from around the 'Net to share with you. 

The Hierarchy of Fitness Industry Success - Here's a great post for the fitness industry up-and-comers, courtesy of CSP-MA co-founder, Tony Gentilcore.

Lessons New Coaches Can Take from the Belichick Blueprint - I'm a big Patriots fan not only because I was born in New England, but also because they always seem to find value where others miss it. Some of the personnel decisions during Bill Belichick's tenure have come under scrutiny, but they always seem to work out. This article shares some invaluable lessons that carry over across industries.

Some Reasons Why You Should Stop Stretching Your Hip Flexors - Dean Somerset presents some excellent thoughts on better ways to attack the problem of "tight hip flexors."

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Great point from @bonvecstrength in today's guest post at http://www.ericcressey.com/blog. #cspfamily #benchpress

A photo posted by Eric Cressey (@ericcressey) on

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