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The Little Black Book of Fitness Business Success

Written on July 21, 2011 at 2:13 pm, by Eric Cressey

Today, I’m going to be short and to the point on a blog to which I could legitimately devote 10,000 words.

If you own a fitness business, you owe it to your self to purchase this book from Pat Rigsby.

Pat sent me an advanced copy last week, and I read the entire thing cover to cover without stopping.  I view this as a resource that could improve our fitness business in so many different capacities that I immediately made it mandatory reading for our entire staff in preparation for our next meeting.  We’re going to go through it page-by-page and discuss how we can improve the way that Cressey Performance is run.

I don’t make a penny for recommending this book.  In fact, Pat doesn’t earn a dime on the sale, either; all the proceeds go to the Make-a-Wish Foundation.

And, while Pat is a great friend and this is a fantastic cause, I still wouldn’t recommend The Little Black Book of Fitness Business Success unless it was top-notch reading.  Frankly, though, it’s the most kick-ass book I’ve read on the topic.

You see, success in training clients is all about finding windows of adaptation and addressing them.  As an example, some people need more mobility work, while others need to get strong above all else.  As I’ve learned, fitness business success is similar; you have to find the windows of opportunity.  Pat outlines dozens of these opportunities in his book.

At $19.95, you can’t lose – especially when you consider that it’s tax deductible as a continuing education expense investment for those in the fitness industry, and there are some cool video bonuses for those who order today.

Check it out HERE.

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