Home Posts tagged "Brian St. Pierre"

Random Thoughts on Long-Term Fitness Industry Success – Installment 6

It's time for the March installment of my thoughts on fitness career insights.

1. Four broad categories make your business successful.

I used to think that having a successful business in the fitness industry - or any industry, for that matter - was about two things: Lead Generation and Lead Conversion. Lead generation refers to how many people are inquiring about your gym, and lead conversion is how many of those people actually join your gym (or sign up to train with you). This is a very shortsighted view, though, as it doesn't take into account two super important systems components.

Retention is what ultimately differentiates the most successful gyms and trainers in the business, and it really doesn't fall under either of these categories. Retention is what magnifies your lead generation and conversion efforts over the course of a training career.

Efficiency is the other factor that you only understand once your business gets larger. Let's say you crush it on lead generation and lead conversion - and your retention is great - but you have a massive staff, insane utility expenses, an unreasonable lease, and are open 24 hours a day. You aren't very efficient, so the high expenses (and headaches) offset the gross revenue figures you're generating. Knowing how to "trim the fat" from an expenses standpoint is imperative to manage growth. Little things like switching to a new credit card processor or different payroll company can save you thousands without impacting your client experience at all.

If your business is struggling, take a look at those four factors and pick where you can improve the most - and the quickest. Pick the low-hanging fruit first.

2. There are four kinds of products/services.

I learned this all the way back in my undergraduate business education. You have new and old products/services, and new and old markets/customers.

SameNewProduct

I'll use Cressey Sports Performance as an example. We are well known for our work with baseball players.

When we get a new baseball player referral, it's the same product, old market scenario. We have all the systems in place for it. The line gets blurred a bit when the same product is rolled out to a new geographic area (i.e., nationwide vs. local), so you could argue that it "blends" with...

...Same product, new market: If we decided to take our baseball training principles and push them heavily to quarterbacks, swimmers, and tennis players, then it would be a same product, new market scenario.

When we first offered massage therapy, nutrition consultations, pitching instruction, and CSP clothing to our baseball players, that was a new product, old market scenario. 

If we decided to start producing a CSP branded javelin and pushing ourselves heavily to track and field throwing athletes, that would be a new product, new market scenario.

When you consider all these options, it becomes readily apparent that the two easiest ways to grow are using everything other than the new product, new market scenario.  It requires extensive resources and a huge leap of faith. It's far easier to sell an old or new service to an existing marketing than it is to acquire a brand new customer base completely. And, it's easier to sell your same service to and old or new market because you can fall back on your results and your reputation.

As with point #1 from above, it's easiest to pick the low-hanging fruit.

3. YOU are an appreciating asset that is tax-deductible.

With tax time at hand, here's an interesting observation: when you invest in yourself relative to your profession, it's usually tax deductible. Maybe it's a seminar you attend or DVD you purchase. It might be your fitness recertification fees, or what you spend on a CPR/first aid refresher. Perhaps it's some new equipment you purchase to use with clients, or the mileage you drive to observe a fellow professional in action so that you can learn. 

PB

You can't write off the Starbucks you drink, the new watch you got, or the fancy car in your driveway (well, unless it's a business vehicle, but that's a loaded topic). The point is that the government essentially incentivizes you to invest in yourself and your professional development, but it doesn't reward blowing money on "stuff" that doesn't make you better at what you do professionally or more likely to make money.

With that in mind, as the spring/summer seminar circuits start up, remember that the cost of attending a seminar - from registration fees to travel expenses - are deductible against your income. When you consider state and federal income taxes, most folks will actually get back upwards of 25-50% of what they pay for the seminar in question - and that doesn't even include the financial impact it could have on you if it helps you to become a more well rounded, marketable, and successful fitness professional. Invest in yourself and you'll never regret it.

We're hosting one such game-changing seminar at Cressey Sports Performance in Jupiter, FL on April 9. Brian St. Pierre, the Director of Performance Nutrition at Precision Nutrition, will be delivering a fantastic nutrition talk that was a big hit when he presented it at our Massachusetts facility last year. The early-bird registration deadline is fast approaching, and you can learn more about it HERE

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Cressey Sports Performance – FL Spring Nutrition Seminar: April 9, 2017

We're very excited to announce that on Sunday, April 9, we’ll be hosting the CSP-FL Spring Nutrition Seminar featuring a day of learning with Brian St. Pierre. This event will take place at our Jupiter, FL location. Brian was CSP’s first employee in Massachusetts and has since moved on to be the Director of Performance Nutrition at Precision Nutrition.

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Here’s a look at our agenda for the day:

8:30am: Registration

Morning Session – Laying the Foundation

9:00am: Human metabolism and the calorie conundrum
10:00am: Protein: the magical macro
10:30am: Carbs: the misunderstood macro
11:00am: Fats: the mystery macro
11:30am: Supplements: what works, what doesn’t, and what might
12:00pm: Q&A
12:30pm: Lunch

Afternoon Session – Practical Application

1:30pm: How to assess and where to begin
2:30pm: Controlling portions and making adjustments
3:00pm: Dietary adjustments for advanced muscle gain and fat loss
3:30pm: Problem solving and case studies
4:00pm: Why consistency is king
4:30pm: Q&A

Location:

Cressey Sports Performance
880 Jupiter Park Drive
Suite 7
Jupiter, FL 33458

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Cost:

Regular Rate – $149.99
Student Rate – $129.99

Date/Time

Sunday, April 9
Registration 8:30AM
Seminar: 9AM-5PM

Continuing Education

0.7 National Strength and Conditioning Association CEUs (seven contact hours)

Click Here to Sign Up (Regular)

or

Click Here to Sign Up (Student)

We’re really excited about this event, as Brian is a polished presenter and always on top of the latest and greatest research on optimal nutrition practices. Space is limited and we expect this event to fill up quickly, so don’t delay on signing up!

If you have additional questions, please direct them to cspflorida@gmail.com. Looking forward to seeing you there!

PS - If you're looking for hotel information, both the Comfort Inn and Fairfield Inn in Jupiter offer our clients a discounted nightly rate. Just mention "Cressey" during the booking process in order to secure the discount.
 

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Strength and Conditioning Stuff You Should Read: 11/30/16

After a week in Massachusetts for Thanksgiving, the Cressey family is back in Florida. While up there, we celebrated our twin daughters' second birthday. I'm not sure they're fans of the cold yet...

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With that said, let's get to the recommended reading!

30 Days of Arm Care Updates - You can see all these videos (currently on day 17) via the hashtag #30DaysOfArmCare on both Twitter and Instagram.

Settling the Great Grain Debate - Here's some great stuff on the nutrition front from Precision Nutrition's Brian St. Pierre.  

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Professional Communication: Delivery and Context Matter - Whether you're a fitness professional or rehabilitation specialist, you'll want to read this great article from physical therapist Doug Kechijian.

Jim Harbaugh's Circle of Friends Is Even Cooler Than You Think - I often say that successful people find value in unexpected places. I love the discussion about how Harbaugh pries to ask questions and elicit deeper responses in his conversations with friends from all walks of life. The best coaches I know are always looking outside their fields to find ways to improve.

Top Tweet of the Week

 Top Instagram Post of the Week

 

First offseason program for @ckluber28 is ready! #cspfamily #250IP #backtowork

A photo posted by Eric Cressey (@ericcressey) on

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Strength and Conditioning Stuff You Should Read: 10/31/16

Happy Halloween! I hope everyone had a great weekend. Personally, while I'm really enjoying the World Series, I'm ready for these late-night playoff games to end so that I can get back to getting to bed early!

Anyway, here's a little recommended strength and conditioning reading to kick off your week:

Meal Plans Usually Suck; Here Are 6 Better Ways to Transform Your Diet - I absolutely LOVE this article from Brian St. Pierre. It's a game-changer when individuals understand nutrition principles rather than just becoming slave to pre-made meal plans. 

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10 Commandments of Injury Prevention - Dr. John Rusin did a good job with this article for T-Nation. There are a lot of things you probably already know - but they deserve reiteration!  

Why We Don't List Our Prices on the Internet - My business partner, Pete Dupuis, thoroughly outlines why you won't find our fees on CresseySportsPerformance.com.

Top Tweet of the Week:

Top Instagram Post of the Week:

 

He's pretty good.

A photo posted by Cressey Sports Performance (@cresseysportsperformance) on

 

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Strength and Conditioning Stuff You Should Read: 8/22/16

I hope everyone had a great weekend.  We're busy hosting one of our Elite Baseball Mentorships, but here's a little recommended reading to get your Monday off to a good start nonetheless:

How Brain Signaling Drives What You Eat - In this excellent Precision Nutrition article, Brian St. Pierre discusses some of the factors governing why individuals may overeat.

8 Lessons from My First 600 Pound Deadlift - After a lot of hard work and patience, CSP coach Tony Bonvechio finally got his first 600-pound pull. Here are the lessons he learned along the way. 

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Fitness Tourism - Thinking of opening a gym? Before you do, be sure to get out and visit a few successful gyms first, writes my business partner, Pete Dupuis. 

Cressey Sports Performance Fall Seminar Registration - Just a friendly reminder that this Thursday, August 25, is the early-bird registration deadline for the 5th Annual CSP Fall Seminar at our Massachusetts location. Hope to see you there! 

Top Tweet of the Week:

velotweet

Top Instagram Post of the Week

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Random Thoughts on Sports Performance Training – Installment 20

It's hard to believe that we're 20 installments deep on this series, but I'm glad they've been so well received and definitely plan to continue to write them. Before I get to the meat and potatoes, just a quick friendly reminder that the introductory $100 off Elite Athletic Development seminar DVDs ends tonight at midnight.

1. Tall athletes are usually longer term projects.

When you have a 15-year-old 6-6, 150-pound kid with size 17 shoes, you have your work cut out for you.

These athletes are challenging for a number of reasons:

a. Their bone growth has usually outpaced their flexibility (except in kids - usually those who haven't finished puberty - who have preserved their childhood joint laxity). This often means that they have to do a fair amount of "preliminary" work just to get into good positions to benefit from big bang exercises.

b. Their center of mass has rapidly shifted up away from their base of support, creating a constantly unstable state.

c. A longer spine is a lot harder to stabilize than a shorter one.

d. You can put 20 pounds on one of these athletes and barely notice. As a frame of reference, in the picture below, the 6-6 athlete on the left added 31 pounds between September and February (when this picture was taken) to get to approximately 200 pounds. Meanwhile, Greg Robins (the CSP coach in the middle) actually weighs more than him even though his about eight inches shorter.

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e. Even if you put that 20 pounds on them, it might not be enough to have a "grounding" effect on the athlete. Unless an athlete is very gifted in terms of reactive ability (as you might see with lighter weight NBA players), you might need to add a lot more weight for them to learn how to properly load the lower extremity to create athletic movement using the stretch-shortening cycle. 

f. At younger ages, they're often put in positions that don't require as much movement (first base, DH, or pitcher in baseball; center in basketball; goalie in soccer; etc.). This may rob them of crucial exposure to movement "education."

 The take home points?

[bctt tweet="In tall athletes, push patience, consistency, calories, and perfect technique on fundamentals."]

 2. It's not your job to have all the answers.

Earlier this week, I sent along a nutrition question to Cressey Sports Performance's first employee, Brian St. Pierre. Brian is now Director of Performance Nutrition for Precision Nutrition and a tremendous resource we have at our fingertips on everything relating to nutrition and supplementation. Within 24 hours, Brian had sent along a 244-word reply that covered his anecdotal experiences on the topic in question, along with some recommended reading in case I was interested in what the peer-reviewed evidence demonstrated.

I'd love to have all the answers, but I simply don't. As such, I refer out all the time - whether it's a question like this on the nutrition front, or sending a client to a physical therapist. Your job is to deliver the best possible outcomes for your athletes/clients, and referring out regularly usually leads to those ends - and creates learning opportunities for you via the collaborative efforts that occur during the referral.

It's not your job to have all the answers; it's your job to know where you can find them.

3. It's important to understand how much relative strength an athlete needs - and that is sport and position specific.

I'll use my experience with baseball to make this point.

Pitching is a combination of absolute and relative strength and power. From an absolute standpoint, more body weight equates to more force to push off the mound, and more momentum moving downhill; that's why gaining weight can have such a profound impact on pitching velocity.

On the other hand, from a relative strength and power standpoint, you eventually have to "accept" all the force you create. We know that there are substantial ground reaction forces taken on by the front leg, and research has demonstrated that they are (not surprisingly) directly impacted by body weight. Additionally, according to 1998 research on professional pitchers from Werner et al., at ball release, the distraction forces on the shoulder are approximately 108% of body weight. You could also make the argument that these forces are even higher now, as average fastball velocity has crept up significantly since 1998, and the subjects in that study averaged only 89mph. As is the case with body weight increases, as arm speed rises, so do shoulder distraction forces. 

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In hitting, "accepting" force on the front side isn't as stressful because we don't hit downhill on a mound. However, batters have to run the bases, and that's a significant relative strength challenge.

With all this in mind, you it's important to realize that some athletes need to gain weight, some athletes need to lose weight, and some athletes are good right where they are. Obviously, body composition plays into this as well, but speaking in general terms, understanding strength-to-bodyweight ratios in sport-specific contexts is really important for all strength and conditioning coaches.

4. Use upper body drivers in your lower body mobility work.

This video from Mike Robertson got me thinking a lot:

We've done quite a bit of upper body reaching in our warm-ups with drills like the lateral lunge with overhead reach, but typical, this motion has really only occurred in the sagittal plane:

Conversely, if you look at the bowler squat, the upper body reach drives hip internal rotation, adduction, and flexion on the support leg.

Moving forward, I plan to get a lot more creative with using reaching to challenge folks in the transverse and frontal planes during our warm-ups.

Speaking of Mike Robertson, along with Carolina Panthers strength coach Joe Kenn, he's the co-creator of the Elite Athletic Development 3.0 DVD set. It's a fantastic resource that I'd highly recommend, and it's on sale for $100 off through the end of the day today. Click here to learn more.

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Random Thoughts on Sports Performance Training – Installment 16

With all our Major League Baseball affiliated athletes having left for spring training, things are a bit quieter at Cressey Sports Performance.

CSP - plain

At this time of year, I always like to look back and reflect on the offseason and some of the lessons we've learned. Invariably, it leads to a blog of random thoughts on sports performance training! Here are some things that are rattling around my head right now:

1. Just getting a baseball out of one's hand improves shoulder function - even if an athlete doesn't actually do any arm care or "corrective exercises."

If you look at the glenohumeral joint (ball-and-socket of the shoulder), stability in a given situation is essentially just a function of how well the ball stayed in good congruency with the socket. This congruency is governed by a number of factors, most notably the active function of the scapular stabilizers and rotator cuff. This is what good arm care work is all about.

However, what many folks overlook is that there are both passive (ligamentous) and active (muscular) structures that dramatically influence this congruency. In the throwing shoulder, we're talking predominantly about the inferior, middle, and superior glenohumeral ligaments and long head of the biceps tendon; collectively, the provide anterior (front) stability to the joint so that the ball doesn't fly forward too far in the socket in this position:

layback

These ligaments and biceps tendon are always working hard as superior (top) stabilizers of the joint at this point, especially in someone with a shoulder blade that doesn't upwardly rotate effectively. By the end of a long season, these ligaments are a bit looser and the biceps tendon is often cranky. Good arm care exercises shifts the stress to active restraints (cuff and scapular stabilizers) that can protect these structures.

What often gets overlooked is the fact that simply resting from throwing will improve shoulder function in overhead athletes. When you avoid a "provocative" position and eliminate any possibility of pain, joint function is going to improve. And, ligaments that need to stiffen up are going to be able to do so and offer more passive stability.

shoulder

This is a huge argument in favor of taking time off from throwing at the end of a season. It's effectively "free recovery" and "free functional improvements." Adding good arm care work on top of abstaining from throwing makes the results even better.

*Note: this isn't just a shoulder thing; the ulnar collateral ligament at the elbow can regain some passive stability with time away from throwing as well. 

2. Coaches need to find ways to be more efficient - and shut up more often.

Each year, we start up three intern classes at both the Florida and Massachusetts facilities. As such, we have an opportunity to interact with approximately 30 up-and-coming strength and conditioning coaches. Mentoring these folks is one of my favorite parts of my job - and it has taught me a lot about coaching over the years.

Most interns fall into one of two camps: they either coach too much (the "change the world" mentality) or too little (the "don't want overstep my bounds" mentality). This is an observation - not a criticism - as we have all "been there" ourselves. I, personally, was an over-coacher back in my early strength and conditioning years.

The secret to long-term coaching success is to find a sweet spot in the middle. You have to say enough to create the desired change, but know when to keep quiet so as to not disrupt the fun and continuity of the training process. My experience has been that it's easier to quickly improve the under-coacher, as most folks will develop a little spring in their step when it's pointed out that they're missing things. That adjustment usually puts them right where they need to be.

The over-coacher is a different story, though. It's hard to shut off that "Type A" personality that usually leads someone in this direction. My suggestion to these individuals is always the same, though:

Don't let the game speed up on you. Before you say anything, pause - even take a deep breath, if you need to - and then deliver a CLEAR, CONCISE, and FIRM cue. Try to deliver the important message in 25% as many words as you normally would.

The athletes don't get overwhelmed, but just as importantly, the coach learns what the most efficient cues are. You might talk less, but you actually deliver more.

3. Use the "hands and head together" cue with rollouts and fallouts.

One of the biggest mistakes we'll see with folks when they do stability ball rollouts is that the hands will move forward, but the hips will shoot back. This reduces the challenge to anterior (front) core stability, and can actually drive athletes into too much lumbar extension (lower back arching). By cueing "hand and hips move together," you make sure they're working in sync - and then you just have to coach the athlete to resist the impacts of gravity on the core.

Rollouts

You can apply this same coaching cue to TRX fallouts, too:

kneelingfallout-2

4. Ages 28-30 seems to be a "tipping point" on the crappy nutrition front.

I should preface this point by saying that there is absolutely nothing scientific about this statement; it's just an observation I've made from several conversations with our pro guys over the winter. In other words, it's purely anecdotal, but I'd add that I consider myself one of the "study" subjects.

We all know that many young athletes seem to be able to get away with absolutely anything on the nutrition front. We hear stories about pro athletes who eat fast food twice a day and still succeed at the highest levels in spite of their nutritional practices.

One thing I've noticed is that I hear a lot more observations about "I just didn't feel good today," "my shoulder is cranky," or any of a host of other negative training reports in the days after a holiday. The pro baseball offseason includes Halloween, Thanksgiving, Christmas, New Year's Eve/Day, and Valentine's Day. Perhaps unsurprisingly, these observations almost always come from guys who are further along in their career - and as I noted, it's something I've felt myself.

If you eat crap, you're going to feel like crap.

Why does it seem to be more prevalent in older athletes? Surely, there are many possible explanations. More experienced athletes are usually more in-tune with their bodies than younger ones. Recovery is a bigger issue as well, so they might not have as much wiggle room with which to work as their younger counterparts. Older athletes also generally have more competing demands - namely kids, and the stress of competing at the highest levels - that might magnify the impacts of poor nutrition.

McD

Above all, though, I think the issue is that many young athletes with poor nutritional practices have no idea what it's like to actually feel good. They might throw 95mph or run a 40 under 4.5 seconds, but they don't actually realize that their nutrition is so bad that they're actually competing at 90-95% of their actual capacity for displaying and sustaining athleticism. It's only later - once they've gotten on board with solid nutrition - that they have something against which they can compare the bad days. 

Again, this is purely a matter of anecdotal observations, but as I've written before, everyone is invincible until they're not. As coaches, it's our job to make athletes realize at a younger age the profound difference solid nutrition can make. We can't just sit around and insist that they'll come around when they're ready, as that "revelation" might be too late for many of them.

Speaking of nutrition, today is the last day to get the early-bird registration discount on Brian St. Pierre's nutrition seminar at Cressey Sports Performance - MA on April 10. Brian is the director of performance nutrition for Precision Nutrition, and is sure to deliver a fantastic learning experience. You can learn more HERE

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Strength and Conditioning Stuff You Should Read: 2/29/16

Happy Leap Day! Here's some recommended strength and conditioning reading to help you make the most of your "extra" day:

Originals: How Non-Conformists Move the World - Adam Grant (author of "Give and Take) released this earlier in the month, and I just wrapped up the audiobook and enjoyed it. If you like Malcolm Gladwell, Seth Godin, Chip and Dan Heath, Daniel Pink, etc., you'll like it, too.

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Carb Controversy: Why Low Carb Diets Have It All Wrong - Brian St. Pierre makes an appearance in our recommending reading two weeks in a row. He's been on fire with great content for Precision Nutrition. Speaking of Brian, don't forget that he'll be delivering a one-day seminar at Cressey Sports Performance in Massachusetts on April 10. Click here for more information.

You Need a Reality Check - Todd Hamer is a great strength and conditioning coach and writer. He offers some great perspective in this piece. In short, it's very easy to criticize when you aren't willing to think critically about someone's rationale for programming as they do.

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Cressey Sports Performance – MA Spring Nutrition Seminar: April 10, 2016

We're very excited to announce that on Sunday, April 10, we’ll be hosting the CSP Spring Nutrition Seminar featuring a day of learning with Brian St. Pierre. This event will take place at our Hudson, MA location. Brian was CSP’s first employee and has since moved on to be the Director of Performance Nutrition at Precision Nutrition.

brian-300x300

Here’s a look at our agenda for the day:

8:30am: Registration

Morning Session – Laying the Foundation

9:00am: Human metabolism and the calorie conundrum
10:00am: Protein: the magical macro
10:30am: Carbs: the misunderstood macro
11:00am: Fats: the mystery macro
11:30am: Supplements: what works, what doesn’t, and what might
12:00pm: Q&A
12:30pm: Lunch

Afternoon Session – Practical Application

1:30pm: How to assess and where to begin
2:30pm: Controlling portions and making adjustments
3:00pm: Dietary adjustments for advanced muscle gain and fat loss
3:30pm: Problem solving and case studies
4:00pm: Why consistency is king
4:30pm: Q&A

Location:

Cressey Sports Performance
577 Main Street, STE 310
Hudson, MA 01749

CP579609_10151227364655388_1116681132_n-300x200

Cost:

Regular Rate – $149.99
Student Rate – $129.00

*The early bird registration deadline is 3/10/16.

Date/Time

Sunday, April 10
Registration 8:30AM
Seminar: 9AM-5PM

Continuing Education

0.7 National Strength and Conditioning Association CEUs Pending (seven contact hours)

Click Here to Sign Up (Regular)

or

Click Here to Sign Up (Student)

We’re really excited about this event, as Brian is a polished presenter and always on top of the latest and greatest research on optimal nutrition practices. Space is limited and we expect this event to fill up quickly, so don’t delay on signing up!

If you have additional questions, please direct them to cspmass@gmail.com. Looking forward to seeing you there!

PS - If you're looking for hotel information, Extended Stay America in Marlborough, MA offers our clients a discounted nightly rate. Just mention "Cressey" during the booking process in order to secure the discount. Their booking phone number is 508-490-9911.
 

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Strength and Conditioning Stuff You Should Read: 2/20/16

We're wrapping up the week with some good recommended strength and conditioning material. Check these reads out:

Can Eating Too Little Actually Damage Your Metabolism? - This was an absolutely outstanding article on energy balance from Brian St. Pierre for Precision Nutrition. Suffice it to say that it's much more complex than "calories in vs. calories out."

6 Questions to Ask Before Writing a Strength and Conditioning Program - Greg Robins wrote this article up for my website almost two years ago, but the useful messages strongly endure!

Why Our Gym Has No Mirrors - Tony Bonvechio explains CSP's rationale better than I ever could! 

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